Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $20 at Ulta Beauty
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $20 at Ulta Beauty
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $29 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No blurring effect claimed
Retailer shade note: light, neutral undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $27 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage
Retailer shade note: light-medium neutral-peach
High confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $32 moreMatches: Near-identical swatch colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for combination skin
Retailer shade note: with peach undertones
High confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $29 moreMatches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · No blurring effect claimed
Retailer shade note: light medium, warm undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $12 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination/normal skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/normal skin
Retailer shade note: neutral taupe beige
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautyCosts $50 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautySephoraCosts $29 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel
Retailer shade note: for light skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Macy's$49View at Macy'sSephoraCosts $25 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish
Retailer shade note: fair skin tones with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45 · low stockView at Macy'sUlta BeautyCosts $52 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $21 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No blurring effect claimed · Not marketed for combination skin
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta BeautyCosts $7.30 moreMatches: Very close colourSame natural finishBoth claim long-wearing
Differences: Slightly warmer undertoneBuildable rather than full coverageNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than full coverage · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: beige
Medium confidence· Digital match
Sigma Beauty Skin Perfector Hydrating Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$27.30View at Ulta BeautySephoraCosts $19 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: light with pink undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No blurring effect claimed · Not marketed for combination skin
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraSephoraCosts $40 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly lighterSlightly cooler undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly lighter · Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: fair with cool undertones
High confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$7.41 less (37%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Radiant rather than natural finishNo blurring effect claimed
Looks identical · Radiant · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Radiant rather than natural finish · No blurring effect claimed
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta Beauty
Walmart$13.98View at Walmart
Target$13.99View at Target
Walgreens$16.99View at Walgreens
CVS$17.99View at CVSSephoraCosts $18 moreMatches: Very close colourSame natural finishBoth claim long-wearing
Differences: Slightly cooler undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: fair-light (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $29 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · No blurring effect claimed
Retailer shade note: light medium, cool undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $50 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta BeautyCosts $18 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishLight rather than full coverage
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Light rather than full coverage
Retailer shade note: for fair to light skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyUlta Beauty$7.01 less (35%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Matte rather than natural finishNo long-wear claimDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty$12.99View at Ulta BeautySephoraCosts $24 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishLight rather than full coverage
Looks identical · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Light rather than full coverage
Retailer shade note: light Medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta BeautyCosts $35 moreMatches: Very close colourSame natural finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautySephoraCosts $25 moreMatches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Matte rather than natural finish
Retailer shade note: fair to light skin tones with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty(product price)Costs $21 moreMatches: Near-identical swatch colourSame natural finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: light medium cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$2.01 less (10%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than natural finishNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Radiant rather than natural finish · No blurring effect claimed
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSSephoraCosts $34 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: light with cool undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly lighterSlightly cooler undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly lighter · Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: light medium with cool pink undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22 moreMatches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Matte rather than natural finish
Retailer shade note: light to medium skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 19 Luxor (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Natural Beige
$36
Natural Ivory
$11.99
370 Biscuit
$15.99
3 Cool Rosy
$42
140
$12.99
05 Fair Peach
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium Neutral, against Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 19 Luxor. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium Neutral.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Hourglass Vanish Seamless Finish Foundation Stick in 7.5 Nude, against Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 19 Luxor. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Vanish Seamless Finish Foundation Stick in 7.5 Nude.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Medium Neutral
Ulta BeautyYour shade $20 at Ulta Beauty
Hourglass Vanish Seamless Finish Foundation Stick 7.5 Nude
SephoraYour shade $20 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
