Beautler.Your beauty butler

I Am My Skin Hydra-Tint Foundation Stick 20 Lima dupes and alternatives Juvia's Place

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Natural Ivory 112

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
20 LimaChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
The match
Maybelline
Natural Ivory 112
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Shade match
97out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$8.01 less (40%)

Your shade $20 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 100N Canvas

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
20 LimaChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
The match
Make Up For Ever
100N Canvas
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
95out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
93
Wear (Wear & performance)
100
Skin (Skin suitability)
87
Best price
$49SephoraSephora
Costs $29 more

Your shade $20 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Light Reflecting Foundation

    Mont Blanc
    Shade match 94
    $55SephoraSephoraCosts $35 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage

    Retailer shade note: L2 - very light with neutral undertones

    High confidence· Digital match

    View match
  2. Shade match 92
    $55SephoraSephoraCosts $35 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage

    Retailer shade note: L3.25 - light with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $48SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  4. Shade match 93
    $42SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage

    Medium confidence· Digital match

    View match
  5. #7 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Porcelain
    Shade match 92
    $3.89$5.99Ulta BeautyUlta Beauty$16.11 less (81%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    No material differences in the data we have.

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Medium confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Best Skin Ever Liquid Foundation

    05N
    Shade match 94
    $24SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Best Skin Ever Liquid Foundation

    08Y
    Shade match 93
    $24SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  8. #10 · about-face

    THE PERFORMER Skin-Focused Foundation

    L1NEUTRAL
    Shade match 92
    $25Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Sephora Collection

    Best Skin Ever Liquid Foundation

    07Y
    Shade match 92
    $24SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  10. Shade match 95
    $41Ulta BeautyUlta BeautyCosts $21 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Light rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    76

    Looks identical · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than full coverage · No blurring effect claimed

    Retailer shade note: fair with a neutral undertone

    Medium confidence· Digital match

    View match
  11. Shade match 92
    $47SephoraSephoraCosts $27 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Not marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for normal skin

    Retailer shade note: fair with warm-golden undertones

    High confidence· Digital match

    View match
  12. #14 · NARS

    Natural Matte Longwear Foundation

    MONT BLANC
    Shade match 93
    $55SephoraSephoraCosts $35 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finish

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish

    Retailer shade note: L2 - Very light with neutral undertones

    High confidence· Digital match

    View match
  13. #15 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    18N Butter Vanilla
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No blurring effect claimed · No long-wear claim

    Retailer shade note: neutral light with yellow undertones

    Medium confidence· Digital match

    View match
  14. Shade match 92
    $32SephoraSephoraCosts $12 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for combination/normal skin

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/normal skin

    Retailer shade note: neutral n-light

    Medium confidence· Digital match

    View match
  15. #17 · Tarte

    Face Tape Full Coverage Foundation

    20S Light Sand
    Shade match 94
    $42SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finish

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish

    Retailer shade note: light skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    412 Warm Ivory
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)$1.01 less (5%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No blurring effect claimed

    Medium confidence· Digital match

    View match
  17. Shade match 93
    $58SephoraSephoraCosts $38 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than full coverageDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    40

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: very light skin with neutral undertones

    High confidence· Digital match

    View match
  18. Shade match 93
    $69Ulta BeautyUlta Beauty(product price)Costs $49 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    76

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than full coverage

    Retailer shade note: light shade, neutral undertone

    Medium confidence· Digital match

    View match
  19. #21 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    410 Ivory
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)$1.01 less (5%)

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: No blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    76

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No blurring effect claimed

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC10
    Shade match 93
    $39SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Matte rather than natural finish

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish

    Retailer shade note: very fair beige with neutral undertone for very fair skin

    High confidence· Digital match

    View match
  21. Shade match 92
    $48SephoraSephoraCosts $28 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishLight rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · Light rather than full coverage

    Retailer shade note: fairest with neutral undertones

    High confidence· Digital match

    View match
  22. #24 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Light Natural
    Shade match 93
    $12.99Ulta BeautyUlta Beauty(product price)$7.01 less (35%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  23. Shade match 93
    $40Ulta BeautyUlta BeautyCosts $20 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    87

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: for light skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  24. Shade match 93
    $36SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for normal skin

    Score details
    Shade match
    93
    Finish & visual result
    59
    Wear & performance
    100
    Skin suitability
    40

    Looks identical · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for normal skin

    Retailer shade note: light - warm

    Medium confidence· Digital match

    View match
  25. Shade match 92
    $17.99Ulta BeautyUlta Beauty(product price)$2.01 less (10%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Radiant rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · No blurring effect claimed

    Medium confidence· Digital match

    View match
  26. #28 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Porcelain
    Shade match 92
    $12.99Ulta BeautyUlta Beauty$7.01 less (35%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  27. Shade match 92
    $15.99Ulta BeautyUlta Beauty(product price)$4.01 less (20%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Matte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No blurring effect claimed

    Medium confidence· Digital match

    View match
  28. Shade match 92
    $12.98WalmartWalmart$7.02 less (35%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for combination/normal skin

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for combination/normal skin

    Medium confidence· Digital match

    View match
  29. #31 · Dior

    Forever Skin Glow Foundation

    1W Warm
    Shade match 95
    $60SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)

    Differences: Radiant rather than natural finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    76

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: fair skin with warm tones

    Medium confidence· Digital match

    View match
  30. #32 · Rude

    Perfect Base Foundation Stick

    12N Light Neutral Peach
    Shade match 96
    $8.75Ulta BeautyUlta Beauty(product price)$11.25 less (56%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Light rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    60
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  31. #33 · Maybelline

    Fit Me Dewy + Smooth Foundation

    120 Classic Ivory
    Shade match 96
    $8.95AmazonAmazon$11.05 less (55%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    47
    Wear & performance
    60
    Skin suitability
    43

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination skin

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 20 Lima (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N00

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N00

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $35

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Looks identical
    • Very fair · Warm · golden undertone

    $36

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Looks identical
    • Very fair · Warm undertone

    $12.99

  4. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC10

    • Looks identical
    • Very fair · Neutral undertone

    $30

  6. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Very close colour
    • Very fair · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112, against Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 20 Lima. Every attribute compared, with its share of the score.

ComparedYour shade20 LimaClosest shade matchNatural Ivory 112Score
Shade match55% of overall97
Colour94#f8d5b8#f8d5bcVery close colourColour difference 1.5 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall43
Skin type43Combination, normalNormal, oilyBoth marketed for normal skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112.

Same or better

  • $8.01 less
  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No blurring effect claimed
  • Not marketed for combination skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listListed (alcohol denat.)
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 100N Canvas, against Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 20 Lima. Every attribute compared, with its share of the score.

ComparedYour shade20 LimaClosest overall alternative100N CanvasScore
Shade match55% of overall96
Colour99#f8d5b8#f8d5b9Looks identicalColour difference 0.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, normalNormal, dry, combinationBoth marketed for combination/​normal skin
Overall match 95/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 100N Canvas.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listOil-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listListed (alcohol)
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Natural Ivory 112

Match price
$11.99Ulta BeautyUlta Beauty
$8.01 less (40%)

Your shade $20 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 100N Canvas

Best price
$49SephoraSephora
Costs $29 more

Your shade $20 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.