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I Am My Skin Hydra-Tint Foundation Stick 12 Addis Ababa dupes and alternatives Juvia's Place

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 22T

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
12 Addis AbabaChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
The match
Lawless
22T
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Best price
$47SephoraSephora
Costs $27 more

Your shade $20 at Ulta Beauty

Closest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 30W Cumaru

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
12 Addis AbabaChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
The match
ILIA
30W Cumaru
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
93
Wear (Wear & performance)
80
Skin (Skin suitability)
87
Best price
$50SephoraSephora
Costs $30 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Timeless Hydrating Foundation

    49W Tan-Deep Warm
    Shade match 97
    $42Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    97
    Finish & visual result
    93
    Wear & performance
    80
    Skin suitability
    76

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  2. Shade match 98
    $48SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    85
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: medium with warm undertone

    Medium confidence· Digital match

    View match
  3. Shade match 98
    $47SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Not marketed for normal skin

    Score details
    Shade match
    98
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    40

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for normal skin

    Retailer shade note: tan deep with warm-golden undertones

    High confidence· Digital match

    View match
  4. #6 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4Y60 - Warm Almond
    Shade match 98
    $49SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: for deep skin with warm golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 98
    $40SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    87

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Medium rather than full coverage

    Retailer shade note: medium deep warm peachy

    High confidence· Digital match

    View match
  6. Shade match 96
    $40SephoraSephoraCosts $20 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Medium rather than full coverage

    Retailer shade note: medium deep warm peachy

    High confidence· Digital match

    View match
  7. Shade match 93
    $47SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for normal skin

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    40

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for normal skin

    Retailer shade note: tan deep with neutral-warm undertones

    High confidence· Digital match

    View match
  8. Shade match 93
    $47SephoraSephoraCosts $27 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Not marketed for normal skin

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for normal skin

    Retailer shade note: tan deep with warm undertones

    High confidence· Digital match

    View match
  9. #11 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Tan Cool
    Shade match 98
    $42Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Radiant rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · No blurring effect claimed

    Retailer shade note: very tan with peachy brown undertone for dark tan skin

    Medium confidence· Digital match

    View match
  10. #12 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 114 Golden
    Shade match 94
    $41SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    40

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4Y70 - Warm Espresso
    Shade match 93
    $49SephoraSephoraCosts $29 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: for deeper skin with yellow undertones

    Medium confidence· Digital match

    View match
  12. #14 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    50 Medium Dark
    Shade match 95
    $56Ulta BeautyUlta Beauty(product price)Costs $36 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    85
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · Buildable rather than full coverage

    Retailer shade note: medium dark with warm gold undertones

    High confidence· Digital match

    View match
  13. Shade match 95
    $53Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: medium - deep with warm deep golden undertones

    Medium confidence· Digital match

    View match
  14. Shade match 88
    $47SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Olive rather than warm undertoneNot marketed for normal skin

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    40

    Looks identical · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than warm undertone · Not marketed for normal skin

    Retailer shade note: tan deep with neutral-olive undertones

    High confidence· Digital match

    View match
  15. Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · Medium rather than full coverage

    Retailer shade note: deep with warm undertone

    Medium confidence· Digital match

    View match
  16. Shade match 89
    $40SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Olive rather than warm undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    87

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Medium rather than full coverage

    Retailer shade note: medium deep olive

    High confidence· Digital match

    View match
  17. Shade match 87
    $40SephoraSephoraCosts $20 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    87

    Very close colour · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Light rather than full coverage · No blurring effect claimed

    Retailer shade note: tan with neutral tones

    Medium confidence· Digital match

    View match
  18. Shade match 94
    $49SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Radiant rather than natural finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    47
    Wear & performance
    100
    Skin suitability
    87

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than natural finish · Light rather than full coverage · No blurring effect claimed

    Retailer shade note: Medium deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  19. #21 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    440 Medium Deep
    Shade match 77
    $52SephoraSephoraCosts $32 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    77
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for combination skin

    Retailer shade note: with cool undertones

    High confidence· Digital match

    View match
  20. Shade match 84
    $14.50Ulta BeautyUlta Beauty(product price)$5.50 less (28%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Does not claim a lightweight feel

    Retailer shade note: medium Shade with neutral undertoness

    Medium confidence· Digital match

    View match
  21. #23 · Live Tinted

    HUESTICK Complexion Stick

    07 Medium
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · No long-wear claim

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW47
    Shade match 87
    $39SephoraSephoraCosts $19 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Matte rather than natural finish

    Retailer shade note: deep auburn with neutral undertones for dark skin

    Medium confidence· Digital match

    View match
  23. #25 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    8WN
    Shade match 89
    $35Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Light rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than full coverage

    Retailer shade note: tan with warm neutral golden undertones

    High confidence· Digital match

    View match
  24. #26 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Neutral
    Shade match 89
    $16Ulta BeautyUlta Beauty(product price)$4 less (20%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  25. Shade match 84
    $58Ulta BeautyUlta BeautyCosts $38 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural matte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    90
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · Does not claim a lightweight feel

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW47
    Shade match 88
    $46Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Near-identical swatch colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish

    Retailer shade note: deep auburn with neutral undertone for dark skin

    Medium confidence· Digital match

    View match
  27. #29 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Dark Neutral
    Shade match 84
    $41Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    66
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Light rather than full coverage · No blurring effect claimed

    Retailer shade note: dark with a neutral undertone

    Medium confidence· Digital match

    View match
  28. #30 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Tan Neutral
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    76

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No blurring effect claimed

    Retailer shade note: tan with peachy to neutral undertone for deeper tan skin

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 12 Addis Ababa (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    460

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 460

    • Very close colour
    • Tan · Warm · golden undertone

    $30

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Very close colour
    • Tan · Warm undertone

    $8

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 122 Clove

    Clinique Even Better All-Over Concealer + Eraser, shade WN 122 Clove

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $38

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $31

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Close colour
    • Tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 22T, against Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 12 Addis Ababa. Every attribute compared, with its share of the score.

ComparedYour shade12 Addis AbabaClosest shade match22TScore
Shade match55% of overall99
Colour98#b67854#b57957Looks identicalColour difference 0.7 (0 is identical)
Depth100TanTanSameDepth difference: 0.2
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, normalCombination, oily, sensitiveBoth marketed for combination skin
Overall match 90/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 22T.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Not marketed for normal skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listOil-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listListed (alcohol denat.)
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 30W Cumaru, against Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 12 Addis Ababa. Every attribute compared, with its share of the score.

ComparedYour shade12 Addis AbabaClosest overall alternative30W CumaruScore
Shade match55% of overall98
Colour97#b67854#b97a54Looks identicalColour difference 1.0 (0 is identical)
Depth98TanTanSameDepth difference: 1.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, normalNormal, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 93/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 30W Cumaru.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 22T

Best price
$47SephoraSephora
Costs $27 more

Your shade $20 at Ulta Beauty

Closest overall alternative

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 30W Cumaru

Best price
$50SephoraSephora
Costs $30 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.