Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (cool vs neutral)· Same matte finish
Differences: Medium rather than full coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
82
Wear & performance
68
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: deeper skin with a balance of warm & cool undertones
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than full coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
82
Wear & performance
54
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Matches: Very close colour· Similar undertone (cool vs neutral)· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
94
Wear & performance
54
Skin suitability
20
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/oily/sensitive skin
$8Ulta Beauty(product price)$34.50 less (81%)4.5 (40,486)
Matches: Very close colour· Similar undertone (cool vs neutral)· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
58
Wear & performance
100
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin
$35Ulta Beauty(product price)$7.50 less (18%)4.5 (732)
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
93
Finish & visual result
82
Wear & performance
59
Skin suitability
20
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Matches: Very close colour· Similar undertone (cool vs neutral)· Both claim a skin-like finish
Differences: Slightly lighter· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
82
Skin suitability
80
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
70
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: very deep with red golden undertones
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
73
Wear & performance
61
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin · Contains listed fragrance
Retailer shade note: very dark skin with neutral beige undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
67
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: D4.5 - deep with neutral undertone
Matches: Very close colour· Similar undertone (cool vs neutral)· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
67
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/oily skin
Retailer shade note: Very deep with cool undertones
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a lightweight feel
Differences: Radiant rather than matte finish· Light rather than full coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
30
Wear & performance
54
Skin suitability
60
Looks identical · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deeper skin with neutral undertones
The closest shade to KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 082 (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Acne Solutions Liquid Makeup Foundation in WN 125 Mahogany, against KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 082. Every attribute compared, with its share of the score.
ComparedYour shadeDeep 082Closest shade matchWN 125 MahoganyHow they compareScore
Shade match55% of overall96
Colour60%94#8a5038#854c36Very close colourColour difference 1.6 (0 is identical)
Depth15%96DeepDeepSameDepth difference: 2.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Juvia's Place I am Magic Powder Foundation in Tanzania - Dark 3, against KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 082. Every attribute compared, with its share of the score.
ComparedYour shadeDeep 082Closest overall alternativeTanzania - Dark 3How they compareScore
Shade match55% of overall92
Colour60%93#8a5038#8a553dVery close colourColour difference 1.8 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.