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Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 098 dupes and alternatives KVD Beauty

Rich deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA True Skin Serum Foundation Grenada SF15

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KVD Beauty
Deep 098Change shade
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
The match
ILIA
Grenada SF15
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
91
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$56SephoraSephora
Costs $13.50 more

Your shade $42.50 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Powder Foundation Niger - Deep Dark 2

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KVD Beauty
Deep 098Change shade
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
Niger - Deep Dark 2
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
79
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Match price
$20Ulta BeautyUlta Beauty
$22.50 less (53%)

Your shade $42.50 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $14.50Ulta BeautyUlta Beauty(product price)$28 less (66%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: dark shade with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $40Ulta BeautyUlta Beauty(product price)$2.50 less (6%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: No blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: dark brown skin w/ pink undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $40Ulta BeautyUlta Beauty(product price)$2.50 less (6%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: deep brown with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    8.5N
    Shade match 83
    $49SephoraSephoraCosts $6.50 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Live Tinted

    HUESTICK Complexion Stick

    02 Deep
    Shade match 85
    $42Ulta BeautyUlta Beauty$0.50 less (1%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    22: Mocha
    Shade match 89
    $14Ulta BeautyUlta Beauty(product price)$28.50 less (67%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: rich chocolate with a neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    110 Senegal
    Shade match 80
    $24Ulta BeautyUlta Beauty(product price)$18.50 less (44%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: for the deepest darkest skin w/ a neutral undertone

    Medium confidence· Digital match

    View match
  8. Shade match 86
    $39.50Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: Slightly lighterBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim

    Retailer shade note: for extra deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  9. Shade match 80
    $40Ulta BeautyUlta Beauty(product price)$2.50 less (6%)

    Matches: Similar undertone (cool vs neutral)Same matte finishSame full coverage

    Differences: Slightly deeperNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: deep brown with pink undertones

    Medium confidence· Digital match

    View match
  10. Shade match 80
    $40Ulta BeautyUlta Beauty(product price)$2.50 less (6%)

    Matches: Similar undertone (cool vs neutral)Same matte finishSame full coverage

    Differences: Slightly deeperNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ pink undertones

    Medium confidence· Digital match

    View match
  11. #13 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Mahogany
    Shade match 92
    $11.97WalmartWalmart$30.53 less (72%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Face Tape Full Coverage Foundation

    61N espresso neutral
    Shade match 84
    $42SephoraSephora$0.50 less (1%)

    Matches: Similar undertone (cool vs neutral)Same matte finishSame full coverage

    Differences: Slightly deeperNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    460 Rich Neutral
    Shade match 81
    $18.99Ulta BeautyUlta Beauty(product price)$23.51 less (55%)

    Matches: Same neutral undertoneSame matte finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    85
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    450 Rich Cool
    Shade match 81
    $18.99Ulta BeautyUlta Beauty(product price)$23.51 less (55%)

    Matches: Similar undertone (cool vs neutral)Same matte finishBoth claim a skin-like finish

    Differences: Slightly lighterMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    85
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. Shade match 85
    $17.99$44SephoraSephora$24.51 less (58%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    20

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: very deep, neutral rosy undertones

    Medium confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    23: Espresso
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)$28.50 less (67%)

    Matches: Similar undertone (cool vs neutral)Same matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deep espresso with a cool undertone

    Medium confidence· Digital match

    View match
  17. #19 · R.E.M. Beauty

    Sweetener Foundation

    rich 6 cn
    Shade match 93
    $35Ulta BeautyUlta Beauty(product price)$7.50 less (18%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    20

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: rich with cool neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Tarte

    Face Tape Full Coverage Foundation

    61H Espresso
    Shade match 82
    $42SephoraSephora$0.50 less (1%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  19. #21 · Temptu

    Perfect Canvas Foundation

    15N Chestnut
    Shade match 89
    $34Ulta BeautyUlta Beauty(product price)$8.50 less (20%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural matte rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    77
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural matte rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: dark shade with neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 93
    $50SephoraSephoraCosts $7.50 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Face Tape Full Coverage Foundation

    62W espresso warm
    Shade match 81
    $42SephoraSephora$0.50 less (1%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  22. Shade match 91
    $39SephoraSephora$3.50 less (8%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very deep complexion with cool rosy undertones

    Medium confidence· Digital match

    View match
  23. #25 · Juvia's Place

    I am Magic Powder Foundation

    Zambia - Deep Dark 1
    Shade match 80
    $20Ulta BeautyUlta Beauty$22.50 less (53%)

    Matches: Similar undertone (cool vs neutral)Same matte finishSame full coverage

    Differences: Slightly deeperNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  24. Shade match 83
    $17.99$44SephoraSephora$24.51 less (58%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    20

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: deep, neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 88
    $52SephoraSephoraCosts $9.50 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 81
    $40SephoraSephora$2.50 less (6%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  27. #29 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Espresso (C-116)
    Shade match 83
    $58SephoraSephoraCosts $15.50 more

    Matches: Similar undertone (cool vs neutral)Same matte finishBoth claim long-wearing

    Differences: Medium rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Rich, cool undertones

    Medium confidence· Digital match

    View match
  28. Shade match 87
    $69SephoraSephoraCosts $26.50 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · Maybelline

    Lifter Stix Multi-Use Face Stick

    85
    Shade match 92
    $12.99Ulta BeautyUlta Beauty(product price)$29.51 less (69%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Both claim not settling into lines

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    48
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: cool very deep

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 098 (Rich deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Close colour
    • Rich deep · Neutral undertone

    $36

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Close colour
    • Rich deep · Cool · rosy undertone

    $36

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  4. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Close colour
    • Rich deep · Neutral undertone

    $30

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA True Skin Serum Foundation in Grenada SF15, against KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 098. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 098Closest shade matchGrenada SF15Score
Shade match55% of overall94
Colour91#592f28#512c24Very close colourColour difference 2.1 (0 is identical)
Depth95Rich deepRich deepSameDepth difference: 3.0
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100Neutral · neutral pinkNeutral · neutral pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Grenada SF15.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Powder Foundation in Niger - Deep Dark 2, against KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 098. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 098Closest overall alternativeNiger - Deep Dark 2Score
Shade match55% of overall91
Colour85#592f28#583124Close colourColour difference 3.0 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.4
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral pinkNeutral · neutral pinkSamecandidate undertone inferred
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Niger - Deep Dark 2.

Same or better

  • $22.50 less
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

ILIA True Skin Serum Foundation Grenada SF15

Best price
$56SephoraSephora
Costs $13.50 more

Your shade $42.50 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Powder Foundation Niger - Deep Dark 2

Match price
$20Ulta BeautyUlta Beauty
$22.50 less (53%)

Your shade $42.50 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.