Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
88
Wear & performance
40
Skin suitability
80
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Very close colour· Similar undertone (cool vs neutral)· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
67
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/oily skin
Retailer shade note: Extra deep with cool undertones
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Same neutral undertone· Same full coverage· Both claim a skin-like finish
Differences: Slightly deeper· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
76
Wear & performance
74
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: deep skin with cool neutral undertones
Matches: Same neutral undertone· Both claim a skin-like finish· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
70
Wear & performance
82
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: extra deep with neutral undertones
Matches: Same neutral undertone· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
83
Finish & visual result
70
Wear & performance
82
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: very deep with red golden undertones
Matches: Same neutral undertone· Both claim a skin-like finish· Both claim long-wearing
Differences: Natural rather than matte finish· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
70
Wear & performance
82
Skin suitability
80
Close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Very close colour· Same neutral undertone· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
58
Wear & performance
74
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: dark deep with neutral undertone
Matches: Same neutral undertone· Same matte finish· Same full coverage
Differences: No skin-like finish claimed· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Same neutral undertone· Same matte finish· Both claim a blurring effect
Differences: Light rather than full coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
70
Wear & performance
63
Skin suitability
60
Close colour · Matte · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: Deep with neutral cool undertones
Matches: Similar undertone (cool vs neutral)· Same full coverage· Both claim a skin-like finish
Differences: Slightly deeper· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
76
Wear & performance
74
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: deep skin with cool red undertones
$35Ulta Beauty(product price)$7.50 less (18%)4.5 (732)
Matches: Similar undertone (cool vs neutral)· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than full coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
85
Finish & visual result
82
Wear & performance
59
Skin suitability
20
Close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: deep to rich with cool undertones
$39Ulta Beauty(product price)$3.50 less (8%)4.3 (1,754)
Matches: Same neutral undertone· Same matte finish· Both claim a blurring effect
Differences: Slightly lighter· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
82
Wear & performance
54
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol
Matches: Same neutral undertone· Same matte finish· Claims transfer resistance
Differences: Medium rather than full coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Retailer shade note: deepest with neutral rich-brown undertones
The closest shade to KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 088 (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Well People Skinforia Serum Foundation in 42 Deep Cool, against KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 088. Every attribute compared, with its share of the score.
ComparedYour shadeDeep 088Closest match42 Deep CoolHow they compareScore
Shade match55% of overall93
Colour60%95#7d4539#7a4638Looks identicalColour difference 1.3 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$23.51 less (55%)
Sephora
