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Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 094 dupes and alternatives KVD Beauty

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 550N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KVD Beauty
Deep 094Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Gucci
550N
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $26.50 more

Your shade $42.50 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 7.5N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KVD Beauty
Deep 094Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Anastasia Beverly Hills
7.5N
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
92out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Best price
$49SephoraSephora
Costs $6.50 more

Your shade $42.50 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    420 Deep Neutral
    Shade match 92
    $18.99Ulta BeautyUlta Beauty(product price)$23.51 less (55%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    7N
    Shade match 85
    $49SephoraSephoraCosts $6.50 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertoneNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral olive undertones

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $39.50Ulta BeautyUlta Beauty(product price)$3 less (7%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim

    Retailer shade note: for extra deep neutral skin with a subtle red hue

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $14.50Ulta BeautyUlta Beauty(product price)$28 less (66%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: deep shade

    Medium confidence· Digital match

    View match
  5. #7 · Jane Iredale

    Beyond Matte Liquid Foundation

    M18
    Shade match 91
    $54Ulta BeautyUlta Beauty(product price)Costs $11.50 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: deeper rich chocolate brown w/ neutral undertones)

    Medium confidence· Digital match

    View match
  6. #8 · Jane Iredale

    Beyond Matte Liquid Foundation

    M17
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $11.50 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: deeper rich chocolate brown w/ red undertones

    Medium confidence· Digital match

    View match
  7. #9 · Well People

    Skinforia Serum Foundation

    46 Rich Neutral
    Shade match 94
    $21$30Ulta BeautyUlta Beauty$21.50 less (51%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    80

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  8. Shade match 91
    $46Ulta BeautyUlta BeautyCosts $3.50 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNo long-wear claimNot marketed for dry/normal/oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Not marketed for dry/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: Rich with neutral red undertones

    Medium confidence· Digital match

    View match
  9. Shade match 92
    $28SephoraSephora$14.50 less (34%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    63
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal/sensitive skin

    Retailer shade note: mocha neutral - dark brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Face Tape Full Coverage Foundation

    59W rich warm
    Shade match 87
    $42SephoraSephora$0.50 less (1%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  11. Shade match 81
    $53SephoraSephoraCosts $10.50 more

    Matches: Same matte finishSame full coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNot marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Deep with Red Undertones

    Medium confidence· Digital match

    View match
  12. Shade match 83
    $41Ulta BeautyUlta Beauty(product price)$1.50 less (4%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: deep cool

    Medium confidence· Digital match

    View match
  13. #15 · R.E.M. Beauty

    Sweetener Foundation

    deep 8 cn
    Shade match 96
    $35Ulta BeautyUlta Beauty(product price)$7.50 less (18%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    20

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    7C Chocolate Ganache
    Shade match 84
    $54Ulta BeautyUlta Beauty(product price)Costs $11.50 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: rich deep with cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $47SephoraSephoraCosts $4.50 more

    Matches: Near-identical swatch colourSame full coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: ultra deep with deep-warm undertones

    Medium confidence· Digital match

    View match
  16. Shade match 91
    $69SephoraSephoraCosts $26.50 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 87
    $40SephoraSephora$2.50 less (6%)

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep warm neutral

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW65
    Shade match 82
    $39SephoraSephora$3.50 less (8%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: dark deep rich brown with red undertones for deep dark skin

    Medium confidence· Digital match

    View match
  19. #21 · R.E.M. Beauty

    Sweetener Foundation

    rich 1 n
    Shade match 93
    $35Ulta BeautyUlta Beauty(product price)$7.50 less (18%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    20

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Doll 10

    Doll Skin Genius Serum Skin Tint

    Deep/Rich
    Shade match 91
    $46Ulta BeautyUlta BeautyCosts $3.50 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for combination/normal/oily/sensitive skin

    Retailer shade note: Rich with neutral red undertones

    Medium confidence· Digital match

    View match
  21. #23 · Well People

    Skinforia Serum Foundation

    42 Deep Cool
    Shade match 87
    $21$30Ulta BeautyUlta Beauty$21.50 less (51%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    80

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  22. Shade match 83
    $69Ulta BeautyUlta Beauty(product price)Costs $26.50 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC63
    Shade match 92
    $46Ulta BeautyUlta Beauty(product price)Costs $3.50 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    57
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed

    Retailer shade note: dark deep rich brown with neutral undertone for deep dark skin

    Medium confidence· Digital match

    View match
  24. #26 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 07
    Shade match 93
    $44SephoraSephoraCosts $1.50 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Light rather than full coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: Deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  25. Shade match 89
    $12.99Ulta BeautyUlta Beauty$29.51 less (69%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  26. Shade match 86
    $28SephoraSephora$14.50 less (34%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    63
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal/sensitive skin

    Retailer shade note: mocha blush - dark brown skin with pink undertones

    Medium confidence· Digital match

    View match
  27. #29 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Deep Rich Neutral
    Shade match 95
    $41Ulta BeautyUlta Beauty(product price)$1.50 less (4%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    46
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: deep-rich with a neutral undertone

    Medium confidence· Digital match

    View match
  28. #30 · ILIA

    True Skin Serum Foundation

    Flores SF13.5
    Shade match 87
    $56SephoraSephoraCosts $13.50 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: extra deep with golden undertones

    Medium confidence· Digital match

    View match
  29. #31 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N10 Neutral Deep
    Shade match 94
    $13.99Ulta BeautyUlta Beauty(product price)$28.51 less (67%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  30. #32 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Neutral 1
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$0.50 less (1%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    48
    Wear & performance
    67
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: very deep with neutral to red undertone for very rich skin

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 094 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Looks identical
    • Deep · Neutral undertone

    $30

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Looks identical
    • Deep · Neutral undertone

    $42

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Very close colour
    • Very deep · Neutral undertone

    $38

  4. Dior Forever Skin Correct Full-Coverage Concealer

    9 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $42

  5. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Very close colour
    • Deep · Neutral undertone

    $10.99

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15.5 Deep

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 550N, against KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 094. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 094Closest shade match550NScore
Shade match55% of overall99
Colour98#764838#744838Looks identicalColour difference 0.6 (0 is identical)
Depth99DeepVery deepCloseDepth difference: 0.4
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 550N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Why the closest overall alternative works

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 7.5N, against KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 094. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 094Closest overall alternative7.5NScore
Shade match55% of overall93
Colour89#764838#6d4636Very close colourColour difference 2.5 (0 is identical)
Depth96DeepVery deepCloseDepth difference: 2.5
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 92/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 7.5N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for dry/sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 550N

Best price
$69SephoraSephora
Costs $26.50 more

Your shade $42.50 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 7.5N

Best price
$49SephoraSephora
Costs $6.50 more

Your shade $42.50 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.