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Colour Riche Original Satin Lipstick Divine Wine dupes and alternatives L'Oréal Paris

Red · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Dior Rouge Dior Lipstick 964 Ambitious

The equivalent shade and the most similar lipstick overall.

Overall match
88out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
70
Shade match
97out of 100
Colour
95
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $37.51 more

Your shade $12.49 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Explicit Lipstick

    No Rules – 885
    Shade match 87
    $42Ulta BeautyUlta BeautyCosts $29.51 more

    Matches: Very close colourSame cool undertoneSame finish: satin

    Differences: Berry rather than redLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Berry rather than red · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool berry

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $64SephoraSephoraCosts $51.51 more

    Matches: Near-identical swatch colourSame finish: satinBoth claim hydration

    Differences: Warm rather than cool undertone12-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Looks identical · Satin · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than cool undertone · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: Brick Red

    Medium confidence· Digital match

    View match
  3. #4 · Maybelline

    SuperStay Ink Crayon Lipstick

    Own Your Empire
    Shade match 89
    $12.99Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Same cool undertoneBoth claim transfer resistance

    Differences: Long-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    89
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: classic blue red

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $24SephoraSephoraCosts $11.51 more

    Matches: Very close colourSame cool undertoneClaims comfort

    Differences: Long-wearing rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: deep dark red

    Medium confidence· Digital match

    View match
  5. #6 · Gucci

    Velvet Matte Lipstick

    509 Rosso Ancora
    Shade match 85
    $49SephoraSephoraCosts $36.51 more

    Matches: Same cool undertoneBoth claim transfer resistanceClaims comfort

    Differences: DeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: cranberry scarlet

    High confidence· Digital match

    View match
  6. Shade match 80
    $64SephoraSephoraCosts $51.51 more

    Matches: Very close colourSame cool undertoneSame finish: satin

    Differences: Plum rather than red12-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Plum rather than red · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: Medium Plum

    Medium confidence· Digital match

    View match
  7. #8 · Jane Iredale

    ColorLuxe Hydrating Cream Lipstick

    Passionfruit
    Shade match 79
    $35Ulta BeautyUlta Beauty(product price)Costs $22.51 more

    Matches: Very close colourSame cool undertoneSame finish: satin

    Differences: Pink rather than redDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than red · Does not claim transfer resistance

    Retailer shade note: cool dark fuchsia

    Medium confidence· Digital match

    View match
  8. #9 · Buxom

    Full-On Satin Lipstick

    Dolly Doll
    Shade match 77
    $27Ulta BeautyUlta BeautyCosts $14.51 more

    Matches: Same cool undertoneSame finish: satinClaims comfort

    Differences: Mauve rather than redDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Mauve rather than red · Does not claim transfer resistance

    Retailer shade note: mauve

    Medium confidence· Digital match

    View match
  9. Shade match 73
    $64SephoraSephoraCosts $51.51 more

    Matches: Same cool undertoneSame finish: satinBoth claim hydration

    Differences: Nude rather than red12-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than red · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: Deep Nude

    Medium confidence· Digital match

    View match
  10. #11 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ruby Woo
    Shade match 83
    $25Ulta BeautyUlta BeautyCosts $12.51 more

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: Deeper12-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: vivid blue red

    Medium confidence· Digital match

    View match
  11. #12 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    139 Soft Clay
    Shade match 77
    $16SephoraSephoraCosts $3.51 more

    Matches: Both claim transfer resistanceClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertone10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · 10-hour wear rather than not listed (longevity)

    Retailer shade note: matte brick berry red

    Medium confidence· Digital match

    View match
  12. #13 · Charlotte Tilbury

    K.I.S.S.I.N.G Satin Shine Lipstick

    Pillow Talk Deep
    Shade match 73
    $37Ulta BeautyUlta BeautyCosts $24.51 more

    Matches: Same cool undertoneSame finish: satinBoth claim hydration

    Differences: Rose rather than red6-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Rose rather than red · 6-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: berry rose

    Medium confidence· Digital match

    View match
  13. #14 · NARS

    Afterglow Lipstick

    Wild Ride
    Shade match 92
    $36SephoraSephoraCosts $23.51 more

    Matches: Very close colourSame cool undertoneClaims comfort

    Differences: Long-wearing rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: burgundy red

    Medium confidence· Digital match

    View match
  14. #15 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Amorous
    Shade match 75
    $25Ulta BeautyUlta BeautyCosts $12.51 more

    Matches: Same cool undertoneSame finish: satinClaims comfort

    Differences: Pink rather than redLong-wearing rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than red · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: dusty blue pink

    Medium confidence· Digital match

    View match
  15. Shade match 72
    $64SephoraSephoraCosts $51.51 more

    Matches: Same cool undertoneSame finish: satinBoth claim hydration

    Differences: Brown rather than red12-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than red · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: Burnt Sienna

    Medium confidence· Digital match

    View match
  16. #17 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Verve Swerve
    Shade match 82
    $25Ulta BeautyUlta Beauty(product price)Costs $12.51 more

    Matches: Very close colourSame cool undertoneClaims comfort

    Differences: Pink rather than red12-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than red · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: deep mauve pink

    Medium confidence· Digital match

    View match
  17. #18 · Juvia's Place

    The Nude Velvety Matte Lipstick

    Kebi
    Shade match 79
    $15Ulta BeautyUlta BeautyCosts $2.51 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Nude rather than redLong-wearing rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than red · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: soft cool toned pink mauve nude

    Medium confidence· Digital match

    View match
  18. #19 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Fashion Emergency
    Shade match 82
    $27Ulta BeautyUlta BeautyCosts $14.51 more

    Matches: Very close colourSame cool undertoneClaims comfort

    Differences: Brown rather than red10-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Brown rather than red · 10-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: intense rose brown

    Medium confidence· Digital match

    View match
  19. Shade match 72
    $53Ulta BeautyUlta Beauty(product price)Costs $40.51 more

    Matches: Same finish: satinBoth claim hydration

    Differences: Neutral rather than cool undertoneBerry rather than redDoes not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Berry rather than red · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  20. #21 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Straps
    Shade match 78
    $11WalmartWalmart$1.49 less (12%)

    Matches: Same cool undertoneBoth claim transfer resistanceClaims comfort

    Differences: Brown rather than red16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Brown rather than red · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  21. #22 · Pat McGrath Labs

    MatteTrance Lipstick

    Guinevere
    Shade match 83
    $39SephoraSephoraCosts $26.51 more

    Matches: Same cool undertoneClaims comfort

    Differences: Does not claim transfer resistanceDoes not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: blooded crimson

    Medium confidence· Digital match

    View match
  22. #23 · Buxom

    Full-On Satin Lipstick

    Chocolatte
    Shade match 74
    $27Ulta BeautyUlta BeautyCosts $14.51 more

    Matches: Same cool undertoneSame finish: satinClaims comfort

    Differences: Brown rather than redDoes not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than red · Does not claim transfer resistance

    Retailer shade note: chestnut

    Medium confidence· Digital match

    View match
  23. #24 · Maybelline

    Super Stay Teddy Tint Long Lasting Matte Lip Tint

    VELVET CHOKER
    Shade match 77
    $12.99Ulta BeautyUlta BeautyCosts $0.50 more

    Matches: Same cool undertoneBoth claim transfer resistance

    Differences: LighterBerry rather than red12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Berry rather than red · 12-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: cool mauve-berry

    Medium confidence· Digital match

    View match
  24. #25 · Lancôme

    L'Absolu Rouge Cream Lipstick

    265 Delice De Figue
    Shade match 75
    $35Ulta BeautyUlta Beauty(product price)Costs $22.51 more

    Matches: Near-identical swatch colourBoth claim transfer resistanceClaims comfort

    Differences: Warm rather than cool undertonePink rather than red18-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Looks identical · Cream

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Pink rather than red · 18-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  25. #26 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Brick-O-La
    Shade match 72
    $25SephoraSephoraCosts $12.51 more

    Matches: Very close colourSame finish: satinClaims comfort

    Differences: Warm rather than cool undertoneRose rather than redLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than red · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: warm dusty rose

    Medium confidence· Digital match

    View match
  26. #27 · Buxom

    Full-On Satin Lipstick

    Hush Hush
    Shade match 71
    $27Ulta BeautyUlta BeautyCosts $14.51 more

    Matches: Very close colourSame finish: satinClaims comfort

    Differences: Warm rather than cool undertoneBrown rather than redDoes not claim transfer resistance

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than red · Does not claim transfer resistance

    Retailer shade note: cinnamon

    Medium confidence· Digital match

    View match
  27. #28 · NARS

    Afterglow Lipstick

    Turned On 321
    Shade match 87
    $36SephoraSephoraCosts $23.51 more

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: berry red

    Medium confidence· Digital match

    View match
  28. #29 · Milani

    Color Fetish Matte Lipstick

    Poppy
    Shade match 78
    $11.99Ulta BeautyUlta Beauty$0.50 less (4%)

    Matches: Claims comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  29. #30 · Kylie Cosmetics

    Matte Liquid Lipstick

    500 Kristen
    Shade match 74
    $22Ulta BeautyUlta BeautyCosts $9.51 more

    Matches: Near-identical swatch colourBoth claim transfer resistanceClaims comfort

    Differences: Warm rather than cool undertoneRose rather than red8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Looks identical · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than red · 8-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: pink rosewood

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Dior Rouge Dior Lipstick in 964 Ambitious, against L'Oréal Paris Colour Riche Original Satin Lipstick in Divine Wine. Every attribute compared, with its share of the score.

ComparedYour shadeDivine WineClosest match964 AmbitiousScore
Shade match60% of overall97
Colour95#8f383e#8c353eLooks identicalColour difference 1.3 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100SatinSatinSameSame satin finish
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall70
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Rouge Dior Lipstick in 964 Ambitious.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same finish: satin
  • Claims comfort
  • Both claim hydration

Different

  • 12-hour wear longevity instead of not listed
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptiondeep brown-reda deep plum red
FormatBulletBullet
BaseOil-based, no siliconeOil-based, low silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy 964 Ambitious

Best price
$50SephoraSephora
Costs $37.51 more

Your shade $12.49 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.