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Colour Riche Original Satin Lipstick True Red dupes and alternatives L'Oréal Paris

Red · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Jane Iredale ColorLuxe Hydrating Cream Lipstick Candy Apple

The equivalent shade and the most similar lipstick overall.

Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
70
Shade match
95out of 100
Colour
92
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$35Ulta BeautyUlta Beauty
Costs $22.51 more

Your shade $12.49 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Jane Iredale

    ColorLuxe Hydrating Cream Lipstick

    Scarlet
    Shade match 92
    $35Ulta BeautyUlta Beauty(product price)Costs $22.51 more

    Matches: Very close colourSame cool undertoneSame finish: satin

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Satin · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: cool medium soft red

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Ruby New
    Shade match 93
    $27Ulta BeautyUlta Beauty(product price)Costs $14.51 more

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: 10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    93
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: 10-hour wear rather than not listed (longevity)

    Retailer shade note: vivid blue red

    Medium confidence· Digital match

    View match
  3. #4 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Cinematic Red
    Shade match 94
    $37SephoraSephoraCosts $24.51 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: 10-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: 10-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: a cool, deep cherry red for cinematic lips

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    300 Le Rouge Paris
    Shade match 90
    $13.99Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Same cool undertoneBoth claim transfer resistanceClaims comfort

    Differences: 16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    90
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: medium blue red

    Medium confidence· Digital match

    View match
  5. #6 · Buxom

    Full-On Satin Lipstick

    Red My Lips
    Shade match 85
    $26Ulta BeautyUlta BeautyCosts $13.51 more

    Matches: Same finish: satinClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  6. #7 · Milani

    Color Fetish Matte Lipstick

    Red Flag
    Shade match 92
    $11.99Ulta BeautyUlta Beauty$0.50 less (4%)

    Matches: Near-identical swatch colourClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: neutral red

    Medium confidence· Digital match

    View match
  7. Shade match 85
    $48SephoraSephoraCosts $35.51 more

    Matches: Same cool undertoneBoth claim transfer resistanceClaims comfort

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: a cool tone red

    Medium confidence· Digital match

    View match
  8. #9 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Elson 4
    Shade match 85
    $34SephoraSephoraCosts $21.51 more

    Matches: Same cool undertoneBoth claim transfer resistanceClaims comfort

    Differences: 12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: 12-hour wear rather than not listed (longevity)

    Retailer shade note: vivid blue red

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Ruby True
    Shade match 85
    $35Ulta BeautyUlta BeautyCosts $22.51 more

    Matches: Same cool undertoneBoth claim transfer resistanceClaims comfort

    Differences: 24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: 24-hour wear rather than not listed (longevity)

    Retailer shade note: classic blue red

    Medium confidence· Digital match

    View match
  10. #11 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Hollywood Vixen
    Shade match 88
    $37SephoraSephoraCosts $24.51 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: 10-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: 10-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: a classic, bright, blue-red for a hollywood star pout

    Medium confidence· Digital match

    View match
  11. #12 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Forever Curious
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $12.51 more

    Matches: Very close colourClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertone12-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: pinky red

    Medium confidence· Digital match

    View match
  12. #13 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Devoted to Chili
    Shade match 83
    $27Ulta BeautyUlta Beauty(product price)Costs $14.51 more

    Matches: Very close colourBoth claim transfer resistanceClaims comfort

    Differences: Warm rather than cool undertone10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · 10-hour wear rather than not listed (longevity)

    Retailer shade note: warm brick red

    Medium confidence· Digital match

    View match
  13. #14 · Gucci

    Velvet Matte Lipstick

    25* Goldie Red
    Shade match 83
    $49SephoraSephoraCosts $36.51 more

    Matches: Both claim transfer resistanceClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: the gucci red matte

    Medium confidence· Digital match

    View match
  14. #15 · Dior

    Rouge Dior Lipstick

    818 Beloved
    Shade match 81
    $50SephoraSephoraCosts $37.51 more

    Matches: Same finish: satinClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertone12-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: a deep brownish red

    Medium confidence· Digital match

    View match
  15. #16 · Valentino

    Spike Valentino Buttery Matte Lipstick

    Fire Red
    Shade match 86
    $48SephoraSephoraCosts $35.51 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: 10-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: 10-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: perfect blue-toned red

    Medium confidence· Digital match

    View match
  16. #17 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Ruby Boo
    Shade match 87
    $27Ulta BeautyUlta Beauty(product price)Costs $14.51 more

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: 10-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: 10-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: vivid blue red

    Medium confidence· Digital match

    View match
  17. #18 · Revlon

    ColorStay Overtime Lipcolor

    Non Stop Cherry
    Shade match 88
    $14.49CVSCVSCosts $2 more

    Matches: Near-identical swatch colourBoth claim transfer resistanceBoth claim hydration

    Differences: Warm rather than cool undertone16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    100

    Looks identical · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · 16-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  18. Shade match 80
    $48Ulta BeautyUlta BeautyCosts $35.51 more

    Matches: Very close colourBoth claim transfer resistanceClaims comfort

    Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: the iconic red

    Medium confidence· Digital match

    View match
  19. Shade match 75
    $53Ulta BeautyUlta Beauty(product price)Costs $40.51 more

    Matches: Same finish: satinBoth claim hydration

    Differences: Warm rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  20. Shade match 87
    $27Ulta BeautyUlta BeautyCosts $14.51 more

    Matches: Very close colourClaims comfort

    Differences: Neutral rather than cool undertone8-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · 8-hour wear rather than not listed (longevity) · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: deep red

    Medium confidence· Digital match

    View match
  21. #22 · ILIA

    Lip Sketch Hydrating Crayon

    Case Study
    Shade match 85
    $27SephoraSephoraCosts $14.51 more

    Matches: Claims comfortBoth claim hydration

    Differences: Neutral rather than cool undertone12-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: Classic Red

    Medium confidence· Digital match

    View match
  22. #23 · Ulta Beauty Collection

    Luxe Satin Lipstick

    Cherry Picked 303
    Shade match 77
    $12Ulta BeautyUlta Beauty(product price)$0.49 less (4%)

    Matches: Same finish: satinClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: medium true red

    Medium confidence· Digital match

    View match
  23. #24 · Dior

    Rouge Dior On Stage Matte Lipstick

    460 Red On Stage
    Shade match 80
    $48SephoraSephoraCosts $35.51 more

    Matches: Very close colourBoth claim transfer resistanceClaims comfort

    Differences: Warm rather than cool undertone24-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    80
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · 24-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: a striking orange red

    Medium confidence· Digital match

    View match
  24. #25 · Maybelline

    Super Stay Vinyl Ink Liquid Lipcolor

    Wicked
    Shade match 89
    $13.99Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Same cool undertoneBoth claim transfer resistanceClaims comfort

    Differences: 16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: classic blue-undertoned red

    Medium confidence· Digital match

    View match
  25. #26 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Untamable
    Shade match 79
    $11Ulta BeautyUlta Beauty$1.49 less (12%)

    Matches: Both claim transfer resistanceClaims comfort

    Differences: Warm rather than cool undertone16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: brick red

    Medium confidence· Digital match

    View match
  26. #27 · Urban Decay

    Vice Lip Bond Glossy Longwear Liquid Lipstick

    Unbreakable
    Shade match 84
    $28SephoraSephoraCosts $15.51 more

    Matches: Very close colourBoth claim transfer resistanceClaims comfort

    Differences: Warm rather than cool undertoneGlossy rather than satin (finish)16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    56
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Glossy · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Glossy rather than satin (finish) · 16-hour wear rather than not listed (longevity)

    Retailer shade note: power red

    Medium confidence· Digital match

    View match
  27. Shade match 72
    $53Ulta BeautyUlta Beauty(product price)Costs $40.51 more

    Matches: Same finish: satinBoth claim hydration

    Differences: DeeperWarm rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Deeper · Warm rather than cool undertone · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  28. Shade match 71
    $53Ulta BeautyUlta Beauty(product price)Costs $40.51 more

    Matches: Same cool undertoneSame finish: satinBoth claim hydration

    Differences: Brown rather than redDoes not claim transfer resistance

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Brown rather than red · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  29. #30 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ring The Alarm
    Shade match 81
    $25Ulta BeautyUlta Beauty(product price)Costs $12.51 more

    Matches: Claims comfortBoth claim hydration

    Differences: Neutral rather than cool undertone12-hour wear rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: milky pink red

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Jane Iredale ColorLuxe Hydrating Cream Lipstick in Candy Apple, against L'Oréal Paris Colour Riche Original Satin Lipstick in True Red. Every attribute compared, with its share of the score.

ComparedYour shadeTrue RedClosest matchCandy AppleScore
Shade match60% of overall95
Colour92#b82c2d#b5222cVery close colourColour difference 2.0 (0 is identical)
Depth96MediumDeep / darkCloseDepth difference 2.4 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100SatinSatinSameSame satin finish
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared40
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall70
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale ColorLuxe Hydrating Cream Lipstick in Candy Apple.

Same or better

  • Very close colour
  • Same cool undertone
  • Same finish: satin
  • Claims comfort
  • Both claim hydration

Different

  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptioncool medium redcool medium-dark red
FormatBulletBullet
BaseOil-based, no siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Candy Apple

Best price
$35Ulta BeautyUlta Beauty
Costs $22.51 more

Your shade $12.49 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.