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Colour Riche Original Satin Lipstick Plum Explosion dupes and alternatives L'Oréal Paris

Plum · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Maybelline Super Stay Vinyl Ink Liquid Lipcolor Royal

The equivalent shade: scored on colour, depth, undertone and colour family only.

Shade match
92out of 100
Colour
96
Depth
99
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Best price
$13.99Ulta BeautyUlta Beauty
Costs $1.50 more

Your shade $12.49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Sephora Collection Cream Lip Stain 10HR Liquid Lipstick 130 Naughty Burgundy

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Overall match
79out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
78
Wear (Wear & performance)
64
Comfort (Comfort & suitability)
70
Best price
$16SephoraSephora
Costs $3.51 more

Your shade $12.49 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Dubonnet
    Shade match 79
    $25Ulta BeautyUlta Beauty(product price)Costs $12.51 more

    Matches: Same cool undertoneSame finish: satinClaims comfort

    Differences: LighterBerry rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Berry rather than plum · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: midtone wine

    Medium confidence· Digital match

    View match
  2. Shade match 76
    $53Ulta BeautyUlta BeautyCosts $40.51 more

    Matches: Same finish: satinBoth claim hydration

    Differences: Neutral rather than cool undertoneBrown rather than plumDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than plum · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Explicit Lipstick

    RAVENOUS - 808
    Shade match 72
    $42Ulta BeautyUlta BeautyCosts $29.51 more

    Matches: Same cool undertoneSame finish: satinBoth claim transfer resistance

    Differences: Brown rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Brown rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: cherry brown

    High confidence· Digital match

    View match
  4. #6 · Stila

    Stay All Day Liquid Lipstick Matte

    Glamberry
    Shade match 78
    $25Ulta BeautyUlta BeautyCosts $12.51 more

    Matches: Same cool undertoneBoth claim transfer resistanceClaims comfort

    Differences: Berry rather than plum12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Berry rather than plum · 12-hour wear rather than not listed (longevity)

    Retailer shade note: deep wine

    Medium confidence· Digital match

    View match
  5. #7 · Gucci

    Long Lasting Satin Lipstick

    506 Louisa Red
    Shade match 76
    $49SephoraSephoraCosts $36.51 more

    Matches: Same cool undertoneSame finish: satinClaims comfort

    Differences: Red rather than plumLong-wearing rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 8% ingredient overlap

    Differences: Red rather than plum · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: cherry red satin

    Medium confidence· Digital match

    View match
  6. #8 · Violette_Fr

    LIP NECTAR Hydrating Lip Stain

    Amarante Noire
    Shade match 86
    $29SephoraSephoraCosts $16.51 more

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Berry rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Berry rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: rich cool berry

    Medium confidence· Digital match

    View match
  7. #9 · Jane Iredale

    ColorLuxe Hydrating Cream Lipstick

    Bordeaux
    Shade match 73
    $35Ulta BeautyUlta Beauty(product price)Costs $22.51 more

    Matches: Same finish: satinClaims comfortBoth claim hydration

    Differences: Warm rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: warm dark plum

    High confidence· Digital match

    View match
  8. #10 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Rude Girl
    Shade match 78
    $15Ulta BeautyUlta BeautyCosts $2.51 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Red rather than plumLong-wearing rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than plum · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: dark red

    Medium confidence· Digital match

    View match
  9. #11 · Pat McGrath Labs

    MatteTrance Lipstick

    Elson
    Shade match 82
    $39SephoraSephoraCosts $26.51 more

    Matches: Very close colourSame cool undertoneClaims comfort

    Differences: Red rather than plumDoes not claim transfer resistanceDoes not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Red rather than plum · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: blue red

    High confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Lustreglass Sheer-Shine Lipstick

    It's Yours
    Shade match 84
    $25Ulta BeautyUlta Beauty(product price)Costs $12.51 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Berry rather than plumGlossy rather than satin (finish)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    56
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Glossy · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Berry rather than plum · Glossy rather than satin (finish) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: deep reddish berry

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    94 Cherry Moon
    Shade match 71
    $16SephoraSephoraCosts $3.51 more

    Matches: Same cool undertoneBoth claim transfer resistanceClaims comfort

    Differences: LighterRed rather than plum10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Red rather than plum · 10-hour wear rather than not listed (longevity)

    Retailer shade note: matte red cherry red

    High confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Lustreglass Sheer-Shine Lipstick

    Spice It Up
    Shade match 82
    $25Ulta BeautyUlta Beauty(product price)Costs $12.51 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Nude rather than plumGlossy rather than satin (finish)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    56
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Glossy · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than plum · Glossy rather than satin (finish) · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: a deep reddish nude

    Medium confidence· Digital match

    View match
  13. #15 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Sizzlin
    Shade match 73
    $11Ulta BeautyUlta Beauty(product price)$1.49 less (12%)

    Matches: Very close colourBoth claim transfer resistanceClaims comfort

    Differences: Warm rather than cool undertoneRed rather than plum16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than plum · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: warm mahogany red

    High confidence· Digital match

    View match
  14. Shade match 80
    $50SephoraSephoraCosts $37.51 more

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: Brown rather than plumSheer tint rather than satin (finish)Does not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Brown rather than plum · Sheer tint rather than satin (finish) · Does not claim transfer resistance

    Retailer shade note: sheer burnt sienna

    Medium confidence· Digital match

    View match
  15. #17 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    25 Coral Sunset
    Shade match 68
    $16SephoraSephoraCosts $3.51 more

    Matches: Both claim transfer resistanceClaims comfortBoth claim hydration

    Differences: Warm rather than cool undertoneBrown rather than plum10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than plum · 10-hour wear rather than not listed (longevity)

    Retailer shade note: matte orange brown

    High confidence· Digital match

    View match
  16. #18 · Revlon

    Super Lustrous Ultra Lipstick

    Blackberry
    Shade match 77
    $15.99Ulta BeautyUlta BeautyCosts $3.50 more

    Matches: Same cool undertoneBoth claim transfer resistanceClaims comfort

    Differences: Berry rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Berry rather than plum · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  17. #19 · e.l.f. Cosmetics

    Glossy Lip Stain

    Power Mauve
    Shade match 79
    $7CVSCVS$5.49 less (44%)

    Matches: Same cool undertoneBoth claim transfer resistanceClaims comfort

    Differences: Mauve rather than plumLong-wearing rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Mauve rather than plum · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  18. Shade match 70
    $24SephoraSephoraCosts $11.51 more

    Matches: Both claim transfer resistanceClaims comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneRed rather than plumSheer tint rather than satin (finish)

    Score details
    Shade match
    70
    Finish & visual result
    67
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than plum · Sheer tint rather than satin (finish) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: deep red

    High confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Straps Up
    Shade match 69
    $11Ulta BeautyUlta Beauty$1.49 less (12%)

    Matches: Same cool undertoneBoth claim transfer resistanceClaims comfort

    Differences: Nude rather than plum16-hour wear rather than not listed (longevity)Does not claim hydration

    Score details
    Shade match
    69
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than plum · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: reddish brown nude

    Medium confidence· Digital match

    View match
  20. #22 · RMS Beauty

    Legendary Serum Lipstick: The Nudes

    Pamela
    Shade match 65
    $35Ulta BeautyUlta BeautyCosts $22.51 more

    Matches: Same cool undertoneSame finish: satinClaims comfort

    Differences: Nude rather than plumLong-wearing rather than not listed (longevity)Does not claim transfer resistance

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Satin

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than plum · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: berry-bitten nude

    High confidence· Digital match

    View match
  21. #23 · Revlon

    ColorStay Overtime Lipcolor

    Relentless Raisin
    Shade match 72
    $14.49CVSCVSCosts $2 more

    Matches: Both claim transfer resistanceBoth claim hydration

    Differences: Warm rather than cool undertone16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · 16-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Paramount
    Shade match 62
    $25SephoraSephoraCosts $12.51 more

    Matches: Same cool undertoneSame finish: satinClaims comfort

    Differences: Noticeably different swatch colourBrown rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: reddish brown

    Medium confidence· Digital match

    View match
  23. #25 · Stila

    Stay All Day Liquid Lipstick Matte

    Bordeaux
    Shade match 62
    $25Ulta BeautyUlta BeautyCosts $12.51 more

    Matches: Both claim transfer resistanceClaims comfortBoth claim hydration

    Differences: Warm rather than cool undertoneRed rather than plum12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    62
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than plum · 12-hour wear rather than not listed (longevity)

    Retailer shade note: dark cherry

    High confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Devoted to Chili
    Shade match 68
    $27Ulta BeautyUlta Beauty(product price)Costs $14.51 more

    Matches: Claims comfortBoth claim hydration

    Differences: Warm rather than cool undertoneRed rather than plum10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than plum · 10-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: warm brick red

    High confidence· Digital match

    View match
  25. #27 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Cranberry Splash
    Shade match 76
    $12Ulta BeautyUlta Beauty$0.49 less (4%)

    Matches: Same cool undertoneClaims comfortBoth claim hydration

    Differences: LighterBerry rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Berry rather than plum · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: berry

    Medium confidence· Digital match

    View match
  26. #28 · Juvia's Place

    The Reds Cherry Velvety Matte Lipstick

    The Perfect Red
    Shade match 64
    $15Ulta BeautyUlta BeautyCosts $2.51 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourRed rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Red rather than plum · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: blue red

    High confidence· Digital match

    View match
  27. #29 · Maybelline

    Super Stay Teddy Tint Long Lasting Matte Lip Tint

    Wild at Heart
    Shade match 63
    $12.99Ulta BeautyUlta BeautyCosts $0.50 more

    Matches: Same cool undertoneBoth claim transfer resistance

    Differences: LighterRed rather than plum12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Red rather than plum · 12-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: deep red

    Medium confidence· Digital match

    View match
  28. #30 · NARS

    Explicit Lipstick

    On Top – 807
    Shade match 53
    $42SephoraSephoraCosts $29.51 more

    Matches: Same finish: satinBoth claim transfer resistanceClaims comfort

    Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone

    Score details
    Shade match
    53
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Brown rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep chestnut

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Maybelline Super Stay Vinyl Ink Liquid Lipcolor in Royal, against L'Oréal Paris Colour Riche Original Satin Lipstick in Plum Explosion. Every attribute compared, with its share of the score.

ComparedYour shadePlum ExplosionClosest shade matchRoyalScore
Shade match60% of overall92
Colour96#750918#790616Looks identicalColour difference 1.2 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.9 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60PlumBerrySome differenceNeighbouring colour families
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableSatinNot listedNot listed for eitherA finish not listed for one product
Opacitynot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Wear & performance15% of overall64
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 77/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Vinyl Ink Liquid Lipcolor in Royal.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Both claim transfer resistance
  • Claims comfort

Different

  • 16-hour wear longevity instead of not listed
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionvivid plumdeep wine
FormatBulletLiquid
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 130 Naughty Burgundy, against L'Oréal Paris Colour Riche Original Satin Lipstick in Plum Explosion. Every attribute compared, with its share of the score.

ComparedYour shadePlum ExplosionClosest overall alternative130 Naughty BurgundyScore
Shade match60% of overall84
Colour77#750918#7d2028Close colourColour difference 4.1 (0 is identical)
Depth84Deep / darkDeep / darkSome differenceDepth difference 6.3 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PlumPlumSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared78
Finish78SatinMatteCloseMatte finish rather than satin
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall64
Longevity40Not listed10-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 79/100Shade match 84/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in 130 Naughty Burgundy.

Same or better

  • Same cool undertone
  • Both claim transfer resistance
  • Claims comfort
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Runs lighter
  • 10-hour wear longevity instead of not listed

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionvivid plummatte bright burgundy
FormatBulletLiquid
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Maybelline Super Stay Vinyl Ink Liquid Lipcolor Royal

Best price
$13.99Ulta BeautyUlta Beauty
Costs $1.50 more

Your shade $12.49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Sephora Collection Cream Lip Stain 10HR Liquid Lipstick 130 Naughty Burgundy

Best price
$16SephoraSephora
Costs $3.51 more

Your shade $12.49 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.