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Colour Riche Original Satin Lipstick 788 Golden Grape dupes and alternatives L'Oréal Paris

Purple · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Maybelline SuperStay Matte Ink Liquid Lipstick 40 Believer

The equivalent shade and the most similar lipstick overall.

Overall match
68out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
78
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
40
Shade match
75out of 100
Colour
87
Depth
88
Undertone (Undertone and colour family)
38
Medium confidence· Digital matchWhy it matches
Match price
—AmazonAmazon
Price unavailable

Your shade $7.12 at Walmart · product price; shade not separately priced

AmazonView at Amazon

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Explicit Lipstick

    Unrestrained – 886
    Shade match 64
    $42SephoraSephoraCosts $34.88 more

    Matches: Same finish: satinBoth claim transfer resistanceClaims comfort

    Differences: Cool rather than warm undertonePlum rather than purpleLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than warm undertone · Plum rather than purple · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep garnet

    Medium confidence· Digital match

    View match
  2. #3 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Drama Queen
    Shade match 67
    $15Ulta BeautyUlta BeautyCosts $7.88 more

    Matches: Both claim hydration

    Differences: Cool rather than warm undertoneBerry rather than purpleLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Cool rather than warm undertone · Berry rather than purple · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: rich berry shade

    Medium confidence· Digital match

    View match
  3. #4 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    133 Purple Pop
    Shade match 61
    $16SephoraSephoraCosts $8.88 more

    Matches: Both claim transfer resistanceClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourLighterCool rather than warm undertone

    Score details
    Shade match
    61
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · 10-hour wear rather than not listed (longevity)

    Retailer shade note: matte magenta purple

    Medium confidence· Digital match

    View match
  4. #5 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Oh Damn
    Shade match 65
    $7Ulta BeautyUlta Beauty$0.12 less (2%)

    Matches: Both claim hydration

    Differences: Cool rather than warm undertonePlum rather than purpleLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Cool rather than warm undertone · Plum rather than purple · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: rich burgundy

    Medium confidence· Digital match

    View match
  5. #6 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Guessing Game
    Shade match 58
    $25Ulta BeautyUlta Beauty(product price)Costs $17.88 more

    Matches: Same finish: satinClaims comfortBoth claim hydration

    Differences: Cool rather than warm undertoneRed rather than purpleLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than purple · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: blackened red

    Medium confidence· Digital match

    View match
  6. #7 · Ulta Beauty Collection

    Luxe Satin Lipstick

    Berry Currant 301
    Shade match 53
    $12Ulta BeautyUlta Beauty(product price)Costs $4.88 more

    Matches: Same finish: satinClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourLighterCool rather than warm undertone

    Score details
    Shade match
    53
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Plum rather than purple · Does not claim transfer resistance

    Retailer shade note: berry plum

    Medium confidence· Digital match

    View match
  7. #8 · Maybelline

    SuperStay Ink Crayon Lipstick

    130 Pave The Road
    Shade match 54
    $6.99$13.99WalgreensWalgreens$0.13 less (2%)

    Matches: Same warm undertoneBoth claim transfer resistance

    Differences: Noticeably different swatch colourPlum rather than purpleLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    54
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  8. #9 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Date Night
    Shade match 57
    $27Ulta BeautyUlta Beauty(product price)Costs $19.88 more

    Matches: Claims comfortBoth claim hydration

    Differences: Cool rather than warm undertoneBerry rather than purple10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    57
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than warm undertone · Berry rather than purple · 10-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: deep red wine

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Rebel
    Shade match 56
    $25SephoraSephoraCosts $17.88 more

    Matches: Claims comfortBoth claim hydration

    Differences: Noticeably different swatch colourLighterCool rather than warm undertone

    Score details
    Shade match
    56
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Cream · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Plum rather than purple · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: midtonal cream plum

    Medium confidence· Digital match

    View match
  10. #11 · Rare Beauty

    Soft Pinch Lip Oil Stick

    Fortune
    Shade match 65
    $25SephoraSephoraCosts $17.88 more

    Matches: Claims comfortBoth claim hydration

    Differences: Cool rather than warm undertoneBerry rather than purple12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than warm undertone · Berry rather than purple · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: deep berry

    Medium confidence· Digital match

    View match
  11. #12 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Burning Love
    Shade match 56
    $27SephoraSephoraCosts $19.88 more

    Matches: Claims comfortBoth claim hydration

    Differences: Cool rather than warm undertoneBerry rather than purple10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    56
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than warm undertone · Berry rather than purple · 10-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: deep intense berry

    Medium confidence· Digital match

    View match
  12. #13 · MAC Cosmetics

    Lustreglass Stainglass Long-wearing Glossy Lip Tint

    Grapevinvyl
    Shade match 53
    $24SephoraSephoraCosts $16.88 more

    Matches: Both claim transfer resistanceClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than warm undertonePlum rather than purple

    Score details
    Shade match
    53
    Finish & visual result
    67
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Sheer tint · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · Plum rather than purple · Sheer tint rather than satin (finish) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: cool plum

    Medium confidence· Digital match

    View match
  13. #14 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    14 Blackberry Sorbet
    Shade match 48
    $16SephoraSephoraCosts $8.88 more

    Matches: Both claim transfer resistanceClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than warm undertoneRed rather than purple

    Score details
    Shade match
    48
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · Red rather than purple · 10-hour wear rather than not listed (longevity)

    Retailer shade note: matte deep berry red

    Medium confidence· Digital match

    View match
  14. #15 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Fierce
    Shade match 51
    $15Ulta BeautyUlta BeautyCosts $7.88 more

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourCool rather than warm undertonePlum rather than purple

    Score details
    Shade match
    51
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · Plum rather than purple · Long-wearing rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: burgundy

    Medium confidence· Digital match

    View match
  15. #16 · Maybelline

    SuperStay Ink Crayon Lipstick

    Accept A Dare
    Shade match 49
    $6.99$13.99WalgreensWalgreens$0.13 less (2%)

    Matches: Both claim transfer resistance

    Differences: Noticeably different swatch colourLighterCool rather than warm undertone

    Score details
    Shade match
    49
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Plum rather than purple · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  16. #17 · Pat McGrath Labs

    MatteTrance Lipstick

    Full Blooded
    Shade match 54
    $39SephoraSephoraCosts $31.88 more

    Matches: Claims comfort

    Differences: Cool rather than warm undertoneBerry rather than purpleDoes not claim transfer resistance

    Score details
    Shade match
    54
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than warm undertone · Berry rather than purple · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: deep wine

    Medium confidence· Digital match

    View match
  17. #18 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Smoked Purple
    Shade match 51
    $25Ulta BeautyUlta Beauty(product price)Costs $17.88 more

    Matches: Claims comfortBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than warm undertone12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    51
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: deep eggplant purple

    Medium confidence· Digital match

    View match
  18. #19 · MAC Cosmetics

    Retro Matte Liquid Lipstick

    High Drama
    Shade match 48
    $27Ulta BeautyUlta BeautyCosts $19.88 more

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourCool rather than warm undertonePlum rather than purple

    Score details
    Shade match
    48
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · Plum rather than purple · 8-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: deep dark plum

    Medium confidence· Digital match

    View match
  19. #20 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    213 Le Plum Dominant
    Shade match 45
    $13.99Ulta BeautyUlta Beauty(product price)Costs $6.87 more

    Matches: Same warm undertoneBoth claim transfer resistanceClaims comfort

    Differences: Noticeably different swatch colourLighterPlum rather than purple

    Score details
    Shade match
    45
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than purple · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: warm medium burgundy

    Medium confidence· Digital match

    View match
  20. #21 · Maybelline

    SuperStay Ink Crayon Lipstick

    65 Settle For More
    Shade match 44
    $6.99$13.99WalgreensWalgreens$0.13 less (2%)

    Matches: Both claim transfer resistance

    Differences: Noticeably different swatch colourLighterCool rather than warm undertone

    Score details
    Shade match
    44
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Plum rather than purple · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  21. #22 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Vixen
    Shade match 41
    $35Ulta BeautyUlta BeautyCosts $27.88 more

    Matches: Both claim transfer resistanceClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than warm undertoneRose rather than purple

    Score details
    Shade match
    41
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · Rose rather than purple · 24-hour wear rather than not listed (longevity)

    Retailer shade note: midtone rose

    Medium confidence· Digital match

    View match
  22. #23 · Too Faced

    Cloud Crush Whipped Lip & Cheek Color

    Hopeful Romantic
    Shade match 53
    $29Ulta BeautyUlta BeautyCosts $21.88 more

    Matches: Both claim hydration

    Differences: Cool rather than warm undertoneBerry rather than purple12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    53
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Berry rather than purple · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: rich magenta berry

    Medium confidence· Digital match

    View match
  23. #24 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Never Basic
    Shade match 51
    $13Ulta BeautyUlta Beauty(product price)Costs $5.88 more

    Matches: Same warm undertoneBoth claim transfer resistanceClaims comfort

    Differences: Noticeably different swatch colourLighterPlum rather than purple

    Score details
    Shade match
    51
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Visibly different colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than purple · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: warm burgundy

    Medium confidence· Digital match

    View match
  24. #25 · Revlon

    ColorStay Overtime Lipcolor

    Blush Hour
    Shade match 46
    $14.49CVSCVSCosts $7.37 more

    Matches: Both claim transfer resistanceBoth claim hydration

    Differences: Noticeably different swatch colourLighterCool rather than warm undertone

    Score details
    Shade match
    46
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Plum rather than purple · 16-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  25. #26 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    D For Danger
    Shade match 45
    $25Ulta BeautyUlta Beauty(product price)Costs $17.88 more

    Matches: Same warm undertoneClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourRed rather than purple12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    45
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than purple · 12-hour wear rather than not listed (longevity) · Does not claim transfer resistance

    Retailer shade note: brick red

    Medium confidence· Digital match

    View match
  26. #27 · Buxom

    Full-On Satin Lipstick

    Magenta Maven
    Shade match 37
    $27Ulta BeautyUlta BeautyCosts $19.88 more

    Matches: Same finish: satinClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourLighterCool rather than warm undertone

    Score details
    Shade match
    37
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Berry rather than purple · Does not claim transfer resistance

    Retailer shade note: berry

    Medium confidence· Digital match

    View match
  27. #28 · Revlon

    Super Lustrous Lipstick

    Vampire Love
    Shade match 53
    $11.99Ulta BeautyUlta Beauty(product price)Costs $4.87 more

    Matches: Same warm undertoneClaims comfortBoth claim hydration

    Differences: Noticeably different swatch colourPlum rather than purpleDoes not claim transfer resistance

    Score details
    Shade match
    53
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than purple · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  28. #29 · Revlon

    ColorStay Overtime Lipcolor

    Limitless Black Cherry
    Shade match 44
    $14.49CVSCVSCosts $7.37 more

    Matches: Both claim transfer resistanceBoth claim hydration

    Differences: Noticeably different swatch colourLighterCool rather than warm undertone

    Score details
    Shade match
    44
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Red rather than purple · 16-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  29. #30 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Make It Work
    Shade match 48
    $13Ulta BeautyUlta Beauty(product price)Costs $5.88 more

    Matches: Both claim transfer resistanceClaims comfort

    Differences: Noticeably different swatch colourLighterCool rather than warm undertone

    Score details
    Shade match
    48
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Plum rather than purple · 16-hour wear rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: cool toned plum

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Maybelline SuperStay Matte Ink Liquid Lipstick in 40 Believer, against L'Oréal Paris Colour Riche Original Satin Lipstick in 788 Golden Grape. Every attribute compared, with its share of the score.

ComparedYour shade788 Golden GrapeClosest match40 BelieverScore
Shade match60% of overall75
Colour87#66093a#6e1745Very close colourColour difference 2.8 (0 is identical)
Depth88Deep / darkDeep / darkSameDepth difference 5.0 on the 0–100 scale
Undertone15WarmCoolDifferentCool against warm
Colour family60PurplePlumSome differenceNeighbouring colour families
Finish & visual result20% of overall · 1 of 2 compared78
Finish78SatinMatteCloseMatte finish rather than satin
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 68/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline SuperStay Matte Ink Liquid Lipstick in 40 Believer.

Same or better

  • Very close colour

Different

  • Cool rather than warm undertone
  • 16-hour wear longevity instead of not listed
  • Does not claim transfer resistance
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listedNot listed
FormatBulletLiquid
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy 40 Believer

Match price
—AmazonAmazon
Price unavailable

Your shade $7.12 at Walmart · product price; shade not separately priced

AmazonView at Amazon

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.