Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $14.99 at Target
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $14.99 at Target · product price; shade not separately priced
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$3.80 less (25%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 66% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.98View at Walmart
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)Costs $1 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 66% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)Costs $5.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $27.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: light to medium skin with warm, golden undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$42 · out of stockView at SephoraUlta Beauty$3.80 less (25%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta BeautyWalmart$11.97View at WalmartTarget$11.99View at Target
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $39.01 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than full coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta Beauty
Macy's$54View at Macy'sUlta Beauty(product price)Costs $10.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: fair light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyWalmart$0.02 less (0%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same full coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
CVS$19.69View at CVSAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $37.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $23.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: warm golden
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: for fair skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraAmazonSee price at AmazonView at AmazonSephoraCosts $40.01 moreMatches: Near-identical swatch colourSame full coverageBoth claim transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $9.01 moreMatches: Very close colourSame warm undertoneBoth claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very fair with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $49.01 moreMatches: Very close colourSame matte finishBoth claim 24-hour wear
Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin
Retailer shade note: very light skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty$64View at Ulta BeautyUlta Beauty(product price)Costs $10.01 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: fair with warm yellow undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same full coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $9.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: light, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $20.01 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: fair with yellow undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7.01 moreMatches: Very close colourSame warm undertoneNo fragrance listed
Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Near-identical swatch colourSame full coverageBoth claim 24-hour wear
Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim transfer resistance
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $4 moreMatches: Near-identical swatch colourSame full coverageBoth claim transfer resistance
Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensUlta BeautyCosts $27.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim transfer resistanceNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: very fair skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sUlta BeautyCosts $27.01 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: porcelain
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $21.01 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Retailer shade note: fair-warm
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta BeautyCosts $26.01 moreMatches: Near-identical swatch colourSame full coverageBoth claim 24-hour wear
Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim transfer resistance
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty$41View at Ulta BeautyShowing 12 of 28 matches
The closest shade to L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 05 Pearl (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
330 Ivory
$15.99
1W
$30
C1
$16.99
100W
$24
Very Light 1
$22
1.5 Fair
$36
NC5
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 10W Shell, against L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 05 Pearl. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 10W Shell.
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
TIRTIR Mask Fit Red Cushion in 13N FAIR IVORY, against L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 05 Pearl. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To TIRTIR Mask Fit Red Cushion in 13N FAIR IVORY.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 10W Shell
SephoraYour shade $14.99 at Target
TIRTIR Mask Fit Red Cushion 13N FAIR IVORY
Ulta BeautyYour shade $14.99 at Target · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
