Infallible 24H Fresh Wear Foundation In A Powder 20 Ivory dupes and alternatives L'Oréal Paris
4.1 (2,799)·Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Buildable rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
81
Wear & performance
61
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains drying alcohol
Retailer shade note: light skin with warm olive undertones
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
81
Wear & performance
51
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol
$8Ulta Beauty(product price)$10.99 less (58%)4.5 (40,486)
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
67
Wear & performance
75
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
81
Wear & performance
51
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol
$18.49Ulta Beauty(product price)$0.50 less (3%)4.3 (1,381)
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
58
Wear & performance
51
Skin suitability
100
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
55
Wear & performance
49
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
The closest shade to L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 20 Ivory (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Fair Light 6 Warm, against L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 20 Ivory. Every attribute compared, with its share of the score.
ComparedYour shade20 IvoryClosest shade matchFair Light 6 WarmHow they compareScore
Shade match55% of overall93
Colour60%100#e8c4a2#e8c4a2Looks identicalColour difference 0.0 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.0
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Overall match 81/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 230W, against L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 20 Ivory. Every attribute compared, with its share of the score.
ComparedYour shade20 IvoryClosest overall alternative230WHow they compareScore
Shade match55% of overall90
Colour60%95#e8c4a2#e8c6a8Looks identicalColour difference 1.3 (0 is identical)
Depth15%99LightFairCloseDepth difference: 0.8
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Overall match 90/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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