Light medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $18.99 at Ulta Beauty
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
Macy's$49View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $18.99 at Ulta Beauty
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42 · low stockView at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $23.01 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Retailer shade note: for light neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta BeautyCosts $23.01 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Retailer shade note: for light warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $50.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Does not claim not settling into linesNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: fair Medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $5.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Does not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: for light skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $20.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin
Retailer shade note: medium beige with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $21.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: for medium skin with warm yellow undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Does not claim not settling into linesNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: M3.75 - Medium to medium-deep with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: medium fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $30.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: medium fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $6.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Does not claim not settling into linesContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $45.01 moreMatches: Near-identical swatch colourSame matte finishBoth claim 24-hour wear
Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for dry/normal/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin
Retailer shade note: medium
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $20.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Does not claim transfer resistanceNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$4.99 less (26%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium or tan skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $33.01 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $50.01 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim 24-hour wear
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains drying alcohol
Retailer shade note: light, neutral pink
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)Same priceMatches: Near-identical swatch colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $50.01 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim 24-hour wear
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains drying alcohol
Retailer shade note: light, warm golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $50.01 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim 24-hour wear
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains drying alcohol
Retailer shade note: light, neutral peach
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)Costs $22.01 moreMatches: Near-identical swatch colourSame full coverageBoth claim 24-hour wear
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: moderately fair, warm neutral undertone
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $15.01 moreMatches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: light golden medium with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: fair (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta BeautyCosts $22.01 moreMatches: Very close colourSame full coverageBoth claim 24-hour wear
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty$41View at Ulta BeautyUlta Beauty(product price)Costs $15.01 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim transfer resistance
Differences: Natural matte rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines
Looks identical · Natural matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural matte rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: light shade with neutral-to-warm undertones
Low confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22.01 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: light warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$2.99 less (16%)Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta BeautyCosts $36.01 moreMatches: Near-identical swatch colourSame full coverageNo fragrance listed
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Low confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautyUlta Beauty(product price)Costs $27.01 moreMatches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Radiant rather than matte finish
Looks identical · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: light to medium beige with peachy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Near-identical swatch colourAdds SPF 45
Differences: Radiant rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: medium with warm golden undertones
Medium confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta BeautyCosts $36.01 moreMatches: Near-identical swatch colourBoth claim not settling into linesClaims colour stability
Differences: Radiant rather than matte finishLight rather than full coverageDoes not claim transfer resistance
Looks identical · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily/sensitive skin
Retailer shade note: light with cool, rosy-peach
Medium confidence· Digital match
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$55View at Ulta BeautyMacy's$55View at Macy'sShowing 12 of 30 matches
The closest shade to L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 220 Sand (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
375 Latte
$15.99
CN 74 Beige
$22
2N22
$35
3N Neutral
$42
Sepia 5
$39
310W
$24
Medium Tan 3.5N
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 58 Honey, against L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 220 Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 58 Honey.
6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 22 Neutral, against L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 220 Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Light 22 Neutral.
7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 CN 58 Honey
SephoraYour shade $18.99 at Ulta Beauty
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Light 22 Neutral
SephoraYour shade $18.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
