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Infallible 24H Fresh Wear Foundation In A Powder 260 Golden Sun dupes and alternatives L'Oréal Paris

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y10

The equivalent shade: scored on colour, depth and undertone only.

The match
Natasha Denona
Y10
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Radiant · Medium coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $33.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC38

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
MAC Cosmetics
NC38
Depth and undertone: Medium · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
93out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
91
Skin (Skin suitability)
40
Best price
$39SephoraSephora
Costs $20.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $40SephoraSephoraCosts $21.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: for medium to tan skin with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $40SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: for tan skin with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $40SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: for medium to tan skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    42S Tan Sand
    Shade match 95
    $42SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    77
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $40SephoraSephoraCosts $21.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Airbrush Flawless Foundation

    9 Warm
    Shade match 98
    $52SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $50.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: very intense dark-medium shade, golden undertone

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium deep neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    290 Medium Warm
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: level-two medium with a warm undertone

    Medium confidence· Digital match

    View match
  11. #13 · Jane Iredale

    Beyond Matte Liquid Foundation

    M10
    Shade match 96
    $54Ulta BeautyUlta Beauty(product price)Costs $35.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: medium to dark w/ gold/peach/brown undertones

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    487 Warm Almond
    Shade match 96
    $14.97WalmartWalmart$4.02 less (21%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. #15 · Armani Beauty

    Luminous Silk Foundation

    6.25
    Shade match 96
    $69SephoraSephoraCosts $50.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains drying alcohol

    Retailer shade note: medium, warm peach

    Medium confidence· Digital match

    View match
  14. #16 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F11.5C
    Shade match 95
    $14Ulta BeautyUlta Beauty(product price)$4.99 less (26%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    490 Golden Amber
    Shade match 95
    $18.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    67
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. #18 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    4W2 Toasty Toffee
    Shade match 90
    $52Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium tan with warm olive undertones

    Medium confidence· Digital match

    View match
  17. Shade match 86
    $55SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: MD2 - Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    33 Medium Warm
    Shade match 96
    $8Ulta BeautyUlta Beauty(product price)$10.99 less (58%)

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  19. #21 · Kylie Cosmetics

    Natural Blur Powder Foundation

    9WN
    Shade match 93
    $38Ulta BeautyUlta Beauty(product price)Costs $19.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 90
    $40SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Olive rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium golden olive

    Medium confidence· Digital match

    View match
  21. #23 · Jane Iredale

    Beyond Matte Liquid Foundation

    M9
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $35.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: medium to dark w/ gold/brown undertones

    Medium confidence· Digital match

    View match
  22. #24 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Peach
    Shade match 96
    $16Ulta BeautyUlta Beauty(product price)$2.99 less (16%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C45
    Shade match 90
    $39SephoraSephoraCosts $20.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneDoes not claim transfer resistanceNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium beige with olive undertone for medium skin

    Medium confidence· Digital match

    View match
  24. #26 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium To Tan Peach
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$2.99 less (16%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  25. Shade match 95
    $38SephoraSephoraCosts $19.01 more

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium (warm golden)

    Medium confidence· Digital match

    View match
  26. #28 · Charlotte Tilbury

    Airbrush Flawless Foundation

    9 Neutral
    Shade match 88
    $52SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    24W Power
    Shade match 98
    $47SephoraSephoraCosts $28.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: medium-deep warm-golden

    Medium confidence· Digital match

    View match
  28. #30 · Kylie Cosmetics

    Natural Blur Powder Foundation

    6N
    Shade match 90
    $38Ulta BeautyUlta Beauty(product price)Costs $19.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · NARS

    Natural Radiant Longwear Foundation

    Cadiz - Medium Dark 3
    Shade match 90
    $55SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: MD3 - medium-deep with neutral undertones, and a golden tone

    Medium confidence· Digital match

    View match
  30. #32 · NARS

    Light Reflecting Foundation

    Syracuse
    Shade match 98
    $55SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: MD1 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 260 Golden Sun (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Looks identical
    • Medium

    $15.99

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

  2. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Looks identical
    • Medium · Warm · golden undertone

    $24

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Very close colour
    • Medium · Warm · golden undertone

    $38

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Very close colour
    • Medium · Warm undertone

    $30

  5. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  6. Clinique Even Better All-Over Concealer + Eraser

    WN 112 Ginger

    Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y10, against L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun. Every attribute compared, with its share of the score.

ComparedYour shade260 Golden SunClosest shade matchY10Score
Shade match55% of overall99
Colour99#cf9460#ce9562Looks identicalColour difference 0.5 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.2
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared35
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity7024-hour wear18-hour wearSome difference18-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 76/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y10.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Claims a blurring effect
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconehigh silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC38, against L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun. Every attribute compared, with its share of the score.

ComparedYour shade260 Golden SunClosest overall alternativeNC38Score
Shade match55% of overall95
Colour93#cf9460#cc9867Very close colourColour difference 1.9 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall91
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 93/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC38.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 15

Different

  • Not marketed for combination/dry/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapPowder-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y10

Best price
$52SephoraSephora
Costs $33.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC38

Best price
$39SephoraSephora
Costs $20.01 more

Your shade $18.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.