Infallible 24H Fresh Wear Foundation In A Powder 140 Golden Beige dupes and alternatives L'Oréal Paris
4.1 (2,799)·Light medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Not marketed for combination/sensitive skin
Score details
Shade match
96
Finish & visual result
62
Wear & performance
100
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/sensitive skin · Contains drying alcohol
$8Ulta Beauty(product price)$10.99 less (58%)4.5 (40,486)
Matches: Very close colour· Same warm undertone· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
67
Wear & performance
75
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Same matte finish· Same full coverage
Differences: Does not claim transfer resistance· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
100
Wear & performance
51
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Matches: Near-identical swatch colour· Same warm undertone· Both claim 24-hour wear
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
67
Wear & performance
75
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains drying alcohol
Retailer shade note: light with warm peachy yellow undertones
Matches: Near-identical swatch colour· Same warm undertone· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
81
Wear & performance
51
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same full coverage
Differences: Natural rather than matte finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
76
Wear & performance
67
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin
$14Ulta Beauty(product price)$4.99 less (26%)3.5 (10)
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
81
Wear & performance
61
Skin suitability
100
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium or tan skin tones with a neutral undertone
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Olive rather than warm undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
81
Wear & performance
61
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains drying alcohol
Retailer shade note: light to medium skin with warm olive undertones
Matches: Near-identical swatch colour· Same warm undertone
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
99
Finish & visual result
58
Wear & performance
40
Skin suitability
80
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
The closest shade to L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 140 Golden Beige (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Radiance Serum Powered Foundation in NC15, against L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 140 Golden Beige. Every attribute compared, with its share of the score.
ComparedYour shade140 Golden BeigeClosest shade matchNC15How they compareScore
Shade match55% of overall100
Colour60%99#dcaf85#dcaf84Looks identicalColour difference 0.3 (0 is identical)
Overall match 84/100Shade match 100/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC15, against L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 140 Golden Beige. Every attribute compared, with its share of the score.
ComparedYour shade140 Golden BeigeClosest overall alternativeNC15How they compareScore
Shade match55% of overall99
Colour60%98#dcaf85#ddb084Looks identicalColour difference 0.6 (0 is identical)
Overall match 95/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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