Medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $49 at Sephora
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Walgreens$19.99View at WalgreensThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $49 at Sephora
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at Sephora
Ulta Beautyfrom $44 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$30.01 less (61%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVSSephora$15 less (31%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for normal/dry/combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for normal/dry/combination skin
Retailer shade note: olive undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraTarget$19 less (39%)Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish
Differences: Buildable rather than medium coverageDoes not claim not settling into lines
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$15 less (31%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for normal/dry/combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for normal/dry/combination skin
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta BeautyCosts $7 moreMatches: Very close colourSame warm undertoneBoth claim a skin-like finish
Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: light with warm gold undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$56View at Ulta BeautyUlta Beauty$36.41 less (74%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97View at WalmartTarget$13.99View at TargetWalgreens$17.99View at WalgreensCVS$17.99View at CVSWalmart$34.03 less (69%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: No skin-like finish claimedNo long-wear claimNot marketed for normal/dry/combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Not marketed for normal/dry/combination skin
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartWalgreens$19.99View at WalgreensUlta BeautyCosts $21 moreMatches: Same warm undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNo long-wear claimDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty$36.41 less (74%)Matches: Same warm undertoneSame natural finishClaims a blurring effect
Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97 · out of stockView at WalmartTarget$13.99View at TargetWalgreens$17.99View at WalgreensCVS$17.99View at CVSSephora$15 less (31%)Matches: Same natural finishSame medium coverageBoth claim a skin-like finish
Differences: Olive rather than warm undertoneNot marketed for normal/dry/combination skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for normal/dry/combination skin
Retailer shade note: olive undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta BeautyCosts $6 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautyUlta Beauty$30.80 less (63%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Slightly lighterLight rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautySephora$5 less (10%)Matches: Same natural finishSame medium coverageBoth claim long-wearing
Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Very close colourBoth claim not settling into linesClaims colour stability
Differences: Olive rather than warm undertoneRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: golden olive
Medium confidence· Digital match
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautyUlta Beauty(product price)$35 less (71%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Slightly lighterNeutral rather than warm undertoneMatte rather than natural finish
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty$2.10 less (4%)Matches: Claims a blurring effectBoth claim long-wearingBoth claim a lightweight feel
Differences: Slightly lighterMatte rather than natural finishBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$46.90View at Ulta BeautyUlta Beauty(product price)$28.01 less (57%)Matches: Very close colourSame warm undertone
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartTarget$15.89View at TargetUlta Beautyfrom $20.99 · product priceView at Ulta BeautyCVS$21.59View at CVSWalgreens$21.99View at WalgreensWalmart$31.94View at WalmartUlta BeautyCosts $32 moreMatches: Very close colourSame warm undertoneNo drying alcohol listed
Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light-deep shade, golden undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$81View at Ulta BeautyUlta Beauty(product price)$35 less (71%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty$34.60 less (71%)Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Slightly deeperLuminous rather than natural finishBuildable rather than medium coverage
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Luminous rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Medium confidence· Digital match
SIIA Cosmetics Luminous Longwear Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautyUlta Beauty(product price)$35 less (71%)Matches: Claims a blurring effectBoth claim long-wearingBoth claim a lightweight feel
Differences: Slightly cooler undertoneMatte rather than natural finishBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyTarget$19 less (39%)Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing
Differences: Slightly lighterNeutral rather than warm undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$40 less (82%)Matches: Very close colourBoth claim long-wearingNo drying alcohol listed
Differences: Slightly deeperMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyTarget$34.01 less (69%)Matches: Same natural finishSame medium coverageNo drying alcohol listed
Differences: Slightly lighterNo skin-like finish claimedNo long-wear claim
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetTarget$34.41 less (70%)Matches: Claims a blurring effectBoth claim long-wearingNo drying alcohol listed
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Colour not compared · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetTarget$19 less (39%)Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing
Differences: Slightly lighterNeutral rather than warm undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$24 less (49%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Described as medium, yours as fairOlive rather than warm undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Described as medium, yours as fair · Olive rather than warm undertone · Does not claim not settling into lines
Retailer shade note: medium with olive undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as fair
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Described as medium tan, yours as fairOlive rather than warm undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Described as medium tan, yours as fair · Olive rather than warm undertone · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: medium-deep with olive undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as fair
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to m.ph by Mary Phillips Le Skin Weightless Serum Foundation Fair 50 G (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Tan 3
$22
21.0 Medium Tan
$30
410 Almond
14 Light Peach
$32
144
$12.99
Medium Golden
$12
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Age Perfect Radiant Serum Foundation in 55 Warm Beige, against m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Fair 50 G. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Age Perfect Radiant Serum Foundation in 55 Warm Beige.
8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 295, against m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Fair 50 G. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 295.
11 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
L'Oréal Paris Age Perfect Radiant Serum Foundation 55 Warm Beige
WalmartYour shade $49 at Sephora
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 295
SephoraYour shade $49 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
