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Powder Kiss Hazy Matte Lipstick On My Mind dupes and alternatives MAC Cosmetics

Berry · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick In Charge

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
NYX Professional Makeup
In Charge
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: Opaque
Shade match
88out of 100
Colour
81
Depth
99
Undertone (Undertone and colour family)
100
Match price
$13Ulta BeautyUlta Beauty
$14 less (52%)

Your shade $27 at Ulta Beauty · product price; shade not separately priced · lowest price $6.49 at Walgreens

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Rare Beauty Soft Pinch Tinted Lip Oil Stain Affection

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

The match
Rare Beauty
Affection
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: Buildable
Overall match
83out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
100
Wear (Wear & performance)
58
Comfort (Comfort & suitability)
100
Best price
$24SephoraSephora
$3 less (11%)

Your shade $27 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    133 Purple Pop
    Shade match 70
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Purple rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    70
    Finish & visual result
    84
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Purple rather than berry · Opaque rather than buildable (opacity)

    Retailer shade note: matte magenta purple

    High confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Luxe Satin Lipstick

    Berry Currant 301
    Shade match 88
    $12Ulta BeautyUlta Beauty(product price)$15 less (56%)

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Plum rather than berryOpaque rather than buildable (opacity)Not listed rather than 10-hour wear (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Plum rather than berry · Opaque rather than buildable (opacity) · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: berry plum

    High confidence· Digital match

    View match
  3. #5 · Maybelline

    SuperStay Ink Crayon Lipstick

    Accept A Dare
    Shade match 73
    $6.99$13.99WalgreensWalgreens$20.01 less (74%)

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Plum rather than berryLong-wearing rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Plum rather than berry · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    High confidence· Digital match

    View match
  4. #6 · Rare Beauty

    Soft Pinch Lip Oil Stick

    Fortune
    Shade match 68
    $25SephoraSephora$2 less (7%)

    Matches: Same cool undertoneSame opacity: buildableBoth claim comfort

    Differences: Noticeably different swatch colourDeeperDoes not claim transfer resistance

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim transfer resistance

    Retailer shade note: deep berry

    High confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Something Borrowed
    Shade match 62
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: LighterPurple rather than berryDoes not claim transfer resistance

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Purple rather than berry · Does not claim transfer resistance

    Retailer shade note: soft lilac

    High confidence· Digital match

    View match
  6. #8 · NARS

    Explicit Lipstick

    AFTER PARTY - 883
    Shade match 68
    $42Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourLighterPlum rather than berry

    Score details
    Shade match
    68
    Finish & visual result
    72
    Wear & performance
    82
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: bright plum

    High confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Glossy Lip Stain

    Berry Queen
    Shade match 60
    $7Ulta BeautyUlta Beauty$20 less (74%)

    Matches: Same cool undertoneSame opacity: buildableBoth claim transfer resistance

    Differences: Noticeably different swatch colourPlum rather than berryLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Visibly different colour · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: plum

    High confidence· Digital match

    View match
  8. #10 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Artist
    Shade match 72
    $12.99Ulta BeautyUlta Beauty(product price)$14.01 less (52%)

    Matches: Same cool undertoneSame finish: matte

    Differences: Pink rather than berryOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Pink rather than berry · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: true fuschia

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Paris.NY
    Shade match 70
    $12.49Ulta BeautyUlta Beauty$14.51 less (54%)

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim hydration

    Differences: LighterPlum rather than berryNot listed rather than 10-hour wear (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Plum rather than berry · Not listed rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: medium plum

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Rebel
    Shade match 75
    $25SephoraSephora$2 less (7%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Plum rather than berryCream rather than matte (finish)Opaque rather than buildable (opacity)

    Score details
    Shade match
    75
    Finish & visual result
    60
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Cream · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Plum rather than berry · Cream rather than matte (finish) · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: midtonal cream plum

    High confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Date Night
    Shade match 57
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Noticeably different swatch colourDeeperDoes not claim transfer resistance

    Score details
    Shade match
    57
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim transfer resistance

    Retailer shade note: deep red wine

    High confidence· Digital match

    View match
  12. #14 · Lancôme

    L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick

    440 Got Me Blushing
    Shade match 58
    $35Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Noticeably different swatch colourBrown rather than berryDoes not claim transfer resistance

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than berry · Does not claim transfer resistance

    Retailer shade note: cool berry brown

    High confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Burning Love
    Shade match 56
    $27SephoraSephoraSame price

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Noticeably different swatch colourDeeperDoes not claim transfer resistance

    Score details
    Shade match
    56
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim transfer resistance

    Retailer shade note: deep intense berry

    High confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Popstar Pink
    Shade match 68
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: LighterPink rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    68
    Finish & visual result
    72
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · Pink rather than berry · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: vivid magenta

    High confidence· Digital match

    View match
  15. #17 · Maybelline

    SuperStay Ink Crayon Lipstick

    Be Bold, Be You
    Shade match 58
    $12.99Ulta BeautyUlta Beauty(product price)$14.01 less (52%)

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Noticeably different swatch colourPink rather than berryLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than berry · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: beet magenta

    Medium confidence· Digital match

    View match
  16. #18 · Revlon

    ColorStay Overtime Lipcolor

    Blush Hour
    Shade match 66
    $14.49CVSCVS$12.51 less (46%)

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim hydration

    Differences: Noticeably different swatch colourPlum rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    66
    Finish & visual result
    65
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim comfort

    High confidence· Digital match

    View match
  17. #19 · Maybelline

    SuperStay Ink Crayon Lipstick

    Make It Happen
    Shade match 57
    $6.49$12.99Ulta BeautyUlta Beauty$20.51 less (76%)

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Noticeably different swatch colourLong-wearing rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    57
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 10-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: true berry

    High confidence· Digital match

    View match
  18. #20 · ILIA

    Lip Sketch Hydrating Crayon

    Rhyme
    Shade match 55
    $27SephoraSephoraSame price

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourMauve rather than berryDoes not claim transfer resistance

    Score details
    Shade match
    55
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than berry · Does not claim transfer resistance

    Retailer shade note: Cool mauve

    High confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Captive Audience
    Shade match 59
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Noticeably different swatch colourPlum rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    59
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry · Opaque rather than buildable (opacity) · Does not claim transfer resistance

    Retailer shade note: pinkish plum

    High confidence· Digital match

    View match
  20. #22 · Buxom

    Full-On Satin Lipstick

    Magenta Maven
    Shade match 69
    $27Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourNot listed rather than 10-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    69
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Satin

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: berry

    High confidence· Digital match

    View match
  21. #23 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Goal Getter
    Shade match 65
    $13Ulta BeautyUlta Beauty$14 less (52%)

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    65
    Wear & performance
    82
    Comfort & suitability
    70

    Visibly different colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: deep raspberry

    High confidence· Digital match

    View match
  22. #24 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    14 Blackberry Sorbet
    Shade match 51
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Noticeably different swatch colourDeeperRed rather than berry

    Score details
    Shade match
    51
    Finish & visual result
    84
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Red rather than berry · Opaque rather than buildable (opacity)

    Retailer shade note: matte deep berry red

    High confidence· Digital match

    View match
  23. #25 · Violette_Fr

    LIP NECTAR Hydrating Lip Stain

    Bêtise
    Shade match 49
    $29SephoraSephoraCosts $2 more

    Matches: Same opacity: buildableBoth claim transfer resistanceBoth claim comfort

    Differences: Noticeably different swatch colourWarm rather than cool undertoneLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    49
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    100

    Visibly different colour · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: warm berry

    High confidence· Digital match

    View match
  24. #26 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    40 Believer
    Shade match 65
    —AmazonAmazon(product price)Price unavailable

    Matches: Same cool undertoneSame finish: matte

    Differences: Noticeably different swatch colourDeeperPlum rather than berry

    Score details
    Shade match
    65
    Finish & visual result
    84
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than berry · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort · Does not claim hydration

    High confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Make it Fashun!
    Shade match 50
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Noticeably different swatch colourLighterPink rather than berry

    Score details
    Shade match
    50
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than berry · Does not claim transfer resistance

    Retailer shade note: fuchsia

    High confidence· Digital match

    View match
  26. #28 · CoverGirl

    Outlast All-Day Lip Color With Topcoat

    Plumberry 559
    Shade match 73
    $11.99Ulta BeautyUlta Beauty$15.01 less (56%)

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim hydration

    Differences: Noticeably different swatch colourLighter24-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    57
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · 24-hour wear rather than 10-hour wear (longevity) · Does not claim comfort

    High confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Magenta Mist
    Shade match 70
    $12Ulta BeautyUlta Beauty$15 less (56%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than 10-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 10-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: true berry

    High confidence· Digital match

    View match
  28. #30 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    86 English Rose
    Shade match 48
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Noticeably different swatch colourRose rather than berryOpaque rather than buildable (opacity)

    Score details
    Shade match
    48
    Finish & visual result
    84
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than berry · Opaque rather than buildable (opacity)

    Retailer shade note: matte classic strawberry

    Medium confidence· Digital match

    View match
  29. #31 · Ulta Beauty Collection

    Luxe Satin Lipstick

    Raisin 318
    Shade match 76
    $12Ulta BeautyUlta Beauty$15 less (56%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Noticeably different swatch colourShimmer rather than matte (finish)Opaque rather than buildable (opacity)

    Score details
    Shade match
    76
    Finish & visual result
    32
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Opaque rather than buildable (opacity) · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: medium berry with shimmer

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in In Charge, against MAC Cosmetics Powder Kiss Hazy Matte Lipstick in On My Mind. Every attribute compared, with its share of the score.

ComparedYour shadeOn My MindClosest shade matchIn ChargeScore
Shade match60% of overall88
Colour81#8f1453#87284eClose colourColour difference 3.5 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.8 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BerryBerrySameSame colour family
Finish & visual result20% of overall · 1 of 2 compared65
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacity65BuildableOpaqueSome differenceOpaque rather than buildable
Wear & performance15% of overall82
Longevity7010-hour wear16-hour wearSome difference16-hour wear claimed against 10-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 82/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in In Charge.

Same or better

  • $14 less
  • Same cool undertone
  • Both claim transfer resistance
  • Both claim comfort

Different

  • Small colour difference on the swatch
  • Opaque opacity instead of buildable
  • 16-hour wear longevity instead of 10-hour wear
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondeep berry wineperfect berry
FormatBulletLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Rare Beauty Soft Pinch Tinted Lip Oil Stain in Affection, against MAC Cosmetics Powder Kiss Hazy Matte Lipstick in On My Mind. Every attribute compared, with its share of the score.

ComparedYour shadeOn My MindClosest overall alternativeAffectionScore
Shade match60% of overall82
Colour72#8f1453#863153Close colourColour difference 4.7 (0 is identical)
Depth95Deep / darkDeep / darkSameDepth difference 2.9 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BerryBerrySameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacity100BuildableBuildableSameSame buildable opacity
Wear & performance15% of overall58
Longevity7010-hour wearLong-wearingSome differenceYour product claims 10-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 83/100Shade match 82/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Soft Pinch Tinted Lip Oil Stain in Affection.

Same or better

  • $3 less
  • Same cool undertone
  • Same opacity: buildable
  • Both claim comfort
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Long-wearing longevity instead of 10-hour wear
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondeep berry winemuted berry
FormatBulletStain
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick In Charge

Match price
$13Ulta BeautyUlta Beauty
$14 less (52%)

Your shade $27 at Ulta Beauty · product price; shade not separately priced · lowest price $6.49 at Walgreens

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Rare Beauty Soft Pinch Tinted Lip Oil Stain Affection

Best price
$24SephoraSephora
$3 less (11%)

Your shade $27 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.