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Powder Kiss Hazy Matte Lipstick Ruby New dupes and alternatives MAC Cosmetics

Red · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Jane Iredale ColorLuxe Hydrating Cream Lipstick Candy Apple

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
Jane Iredale
Candy Apple
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Satin · Opaque
Shade match
99out of 100
Colour
98
Depth
100
Undertone (Undertone and colour family)
100
Best price
$35Ulta BeautyUlta Beauty
Costs $8 more

Your shade $27 at Ulta Beauty

Closest overall alternative: Charlotte Tilbury Matte Revolution Hydrating Lipstick Cinematic Red

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

The match
Charlotte Tilbury
Cinematic Red
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Matte · Buildable
Overall match
92out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Comfort (Comfort & suitability)
70
Best price
$37SephoraSephora
Costs $10 more

Your shade $27 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Ruby Boo
    Shade match 92
    $27Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Very close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Hollywood Vixen
    Shade match 94
    $37SephoraSephoraCosts $10 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: a classic, bright, blue-red for a hollywood star pout

    High confidence· Digital match

    View match
  3. #5 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Elson 4
    Shade match 89
    $34SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Opaque rather than buildable (opacity)

    Score details
    Shade match
    89
    Finish & visual result
    84
    Wear & performance
    94
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Opaque rather than buildable (opacity)

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    300 Le Rouge Paris
    Shade match 89
    $13.99Ulta BeautyUlta Beauty(product price)$13.01 less (48%)

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: 16-hour wear rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: medium blue red

    High confidence· Digital match

    View match
  5. #7 · ILIA

    Lip Sketch Hydrating Crayon

    Case Study
    Shade match 87
    $27SephoraSephoraSame price

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: Classic Red

    High confidence· Digital match

    View match
  6. #8 · Gucci

    Velvet Matte Lipstick

    25* Goldie Red
    Shade match 89
    $49SephoraSephoraCosts $22 more

    Matches: Very close colourSame finish: matteBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    84
    Wear & performance
    82
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: the gucci red matte

    High confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Forever Curious
    Shade match 91
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)Does not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity) · Does not claim transfer resistance

    Retailer shade note: pinky red

    High confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    129 Risky Red
    Shade match 83
    $16SephoraSephora$11 less (41%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Opaque rather than buildable (opacity)

    Score details
    Shade match
    83
    Finish & visual result
    84
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Opaque rather than buildable (opacity)

    Retailer shade note: matte cool tone red

    High confidence· Digital match

    View match
  9. Shade match 82
    $12.99Ulta BeautyUlta Beauty$14.01 less (52%)

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: DeeperDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    94
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Does not claim comfort · Does not claim hydration

    Retailer shade note: cool red

    High confidence· Digital match

    View match
  10. #12 · Revlon

    Super Lustrous Ultra Lipstick

    Heatwave
    Shade match 92
    $15.99Ulta BeautyUlta Beauty$11.01 less (41%)

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Opaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    92
    Finish & visual result
    65
    Wear & performance
    82
    Comfort & suitability
    100

    Very close colour · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    High confidence· Digital match

    View match
  11. Shade match 85
    $27Ulta BeautyUlta BeautySame price

    Matches: Same finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceDoes not claim hydration

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim hydration

    Retailer shade note: deep red

    High confidence· Digital match

    View match
  12. #14 · Valentino

    Spike Valentino Buttery Matte Lipstick

    Fire Red
    Shade match 89
    $48SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame finish: matteSame longevity: 10-hour wear

    Differences: Sheer rather than buildable (opacity)Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    89
    Finish & visual result
    84
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Matte · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Sheer rather than buildable (opacity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: perfect blue-toned red

    High confidence· Digital match

    View match
  13. Shade match 84
    $48SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Opaque rather than buildable (opacity)Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    84
    Wear & performance
    82
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Opaque rather than buildable (opacity) · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: a cool tone red

    High confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    True Red
    Shade match 93
    $12.49Ulta BeautyUlta Beauty(product price)$14.51 less (54%)

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Not listed rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    93
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Not listed rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: cool medium red

    Medium confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    Retro Matte Liquid Lipstick

    Dance With Me
    Shade match 83
    $27Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: deep cranberry red

    High confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Red Passion
    Shade match 91
    $12.49Ulta BeautyUlta Beauty(product price)$14.51 less (54%)

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Not listed rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    91
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Not listed rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: intense blue red

    High confidence· Digital match

    View match
  17. #19 · Maybelline

    Super Stay Vinyl Ink Liquid Lipcolor

    Wicked
    Shade match 95
    $13.99Ulta BeautyUlta Beauty(product price)$13.01 less (48%)

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: 16-hour wear rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    82
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 14% ingredient overlap

    Differences: 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: classic blue-undertoned red

    High confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ring The Alarm
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)$2 less (7%)

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)Does not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity) · Does not claim transfer resistance

    Retailer shade note: milky pink red

    High confidence· Digital match

    View match
  19. #21 · e.l.f. Cosmetics

    Glossy Lip Stain

    Fuchsia Fantasy
    Shade match 77
    $4.50$5.49TargetTarget$22.50 less (83%)

    Matches: Same cool undertoneSame opacity: buildableBoth claim transfer resistance

    Differences: Pink rather than redLong-wearing rather than 10-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than red · Long-wearing rather than 10-hour wear (longevity) · Does not claim hydration

    High confidence· Digital match

    View match
  20. #22 · Milani

    Color Fetish Matte Lipstick

    Red Flag
    Shade match 90
    $11.99Ulta BeautyUlta Beauty$15.01 less (56%)

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)Not listed rather than 10-hour wear (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity) · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: neutral red

    High confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Fame Flame
    Shade match 78
    $37Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Same finish: matteSame opacity: buildableSame longevity: 10-hour wear

    Differences: Warm rather than cool undertoneDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: chilli red

    High confidence· Digital match

    View match
  22. #24 · Dior

    Rouge Dior Lipstick

    769 Rouge Ardent
    Shade match 86
    $50Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Very close colourBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneOpaque rather than buildable (opacity)Does not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    72
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Opaque rather than buildable (opacity) · Does not claim transfer resistance

    Retailer shade note: a deep red

    High confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Classic Wine
    Shade match 87
    $12.49Ulta BeautyUlta Beauty(product price)$14.51 less (54%)

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Berry rather than redNot listed rather than 10-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    87
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Berry rather than red · Not listed rather than 10-hour wear (longevity) · Does not claim comfort

    Retailer shade note: medium raspberry

    High confidence· Digital match

    View match
  24. #26 · Charlotte Tilbury

    Airbrush Flawless Matte Lip Blur Liquid Lipstick

    Ruby Blur
    Shade match 85
    $37SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: 24-hour wear rather than 10-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    33
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: 24-hour wear rather than 10-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: ruby red

    High confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Russian Red
    Shade match 81
    $25SephoraSephora$2 less (7%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: DeeperOpaque rather than buildable (opacity)Does not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (opacity) · Does not claim transfer resistance

    Retailer shade note: intense bluish red

    High confidence· Digital match

    View match
  26. #28 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    VIVA GLAM x Chappell Roan: Unnatural Redhead
    Shade match 80
    $25SephoraSephora$2 less (7%)

    Matches: Same finish: matteBoth claim comfortBoth claim hydration

    Differences: Warm rather than cool undertoneOpaque rather than buildable (opacity)Does not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than cool undertone · Opaque rather than buildable (opacity) · Does not claim transfer resistance

    Retailer shade note: deep cherry

    High confidence· Digital match

    View match
  27. Shade match 76
    $32SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: DeeperBerry rather than red24-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    57
    Comfort & suitability
    100

    Close colour · Matte · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Berry rather than red · 24-hour wear rather than 10-hour wear (longevity)

    Retailer shade note: vibrant berry

    High confidence· Digital match

    View match
  28. #30 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Untamable
    Shade match 76
    $11Ulta BeautyUlta Beauty$16 less (59%)

    Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort

    Differences: Warm rather than cool undertoneOpaque rather than buildable (opacity)16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    84
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than cool undertone · Opaque rather than buildable (opacity) · 16-hour wear rather than 10-hour wear (longevity) · Does not claim hydration

    Retailer shade note: brick red

    High confidence· Digital match

    View match
  29. #31 · Buxom

    Full-On Plumping Lip Cream

    Sangria
    Shade match 93
    $26Ulta BeautyUlta Beauty(product price)$1 less (4%)

    Matches: Near-identical swatch colourBoth claim hydration

    Differences: Neutral rather than cool undertoneNot listed rather than 10-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Not listed rather than 10-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: bold red

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Jane Iredale ColorLuxe Hydrating Cream Lipstick in Candy Apple, against MAC Cosmetics Powder Kiss Hazy Matte Lipstick in Ruby New. Every attribute compared, with its share of the score.

ComparedYour shadeRuby NewClosest shade matchCandy AppleScore
Shade match60% of overall99
Colour98#b6212e#b5222cLooks identicalColour difference 0.7 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.2 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall72
Finish78MatteSatinCloseSatin finish rather than matte
Opacity65BuildableOpaqueSome differenceOpaque rather than buildable
Wear & performance15% of overall40
Longevity4010-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 85/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale ColorLuxe Hydrating Cream Lipstick in Candy Apple.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Both claim comfort
  • Both claim hydration

Different

  • Opaque opacity instead of buildable
  • Not listed longevity instead of 10-hour wear
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionvivid blue redcool medium-dark red
FormatBulletBullet
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Charlotte Tilbury Matte Revolution Hydrating Lipstick in Cinematic Red, against MAC Cosmetics Powder Kiss Hazy Matte Lipstick in Ruby New. Every attribute compared, with its share of the score.

ComparedYour shadeRuby NewClosest overall alternativeCinematic RedScore
Shade match60% of overall96
Colour94#b6212e#b32128Very close colourColour difference 1.7 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.9 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100BuildableBuildableSameSame buildable opacity
Wear & performance15% of overall76
Longevity10010-hour wear10-hour wearSameBoth claim 10-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 92/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Matte Revolution Hydrating Lipstick in Cinematic Red.

Same or better

  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Same opacity: buildable
  • Same longevity: 10-hour wear
  • Both claim hydration

Different

  • Does not claim transfer resistance
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionvivid blue reda cool, deep cherry red for cinematic lips
FormatBulletBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Jane Iredale ColorLuxe Hydrating Cream Lipstick Candy Apple

Best price
$35Ulta BeautyUlta Beauty
Costs $8 more

Your shade $27 at Ulta Beauty

Closest overall alternative

Charlotte Tilbury Matte Revolution Hydrating Lipstick Cinematic Red

Best price
$37SephoraSephora
Costs $10 more

Your shade $27 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.