Instant Age Rewind Eraser Dark Circle Treatment Concealer 190 dupes and alternatives Maybelline
4.2 (11,365)·Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Claims long-wearing· Both claim not settling into lines· Claims a lightweight feel
Differences: Noticeably different swatch colour· Slightly lighter· Slightly cooler undertone
Score details
Shade match
62
Finish & visual result
56
Wear & performance
59
Skin suitability
0
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Matches: Claims a blurring effect· Claims 16-hour wear· Both claim not settling into lines
Differences: Slightly lighter· Olive rather than neutral undertone· Matte rather than radiant finish
Score details
Shade match
70
Finish & visual result
20
Wear & performance
64
Skin suitability
0
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Slightly lighter · Olive rather than neutral undertone · Matte rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: very deep skin with very warm, golden or olive undertones
Matches: Claims a blurring effect· Claims 16-hour wear· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly cooler undertone· Matte rather than radiant finish
Score details
Shade match
65
Finish & visual result
20
Wear & performance
64
Skin suitability
0
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Noticeably different swatch colour · Slightly cooler undertone · Matte rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 190 (Rich deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 8N, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 190. Every attribute compared, with its share of the score.
ComparedYour shade190Closest shade match8NHow they compareScore
Shade match55% of overall90
Colour60%83#45220b#522913Close colourColour difference 3.2 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared51
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%—not comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity30%40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, dry, oilyMarketed for different skin types
Overall match 68/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Ganache, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 190. Every attribute compared, with its share of the score.
ComparedYour shade190Closest overall alternativeGanacheHow they compareScore
Shade match55% of overall84
Colour60%74#45220b#3f1d11Close colourColour difference 4.4 (0 is identical)
Finish & visual result25% of overall · 1 of 4 compared56
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%—not comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 69/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $25.01 more
