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Instant Age Rewind Eraser Dark Circle Treatment Concealer 121 dupes and alternatives Maybelline

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage.

  • 5 matches have no coverage listed and are not shown.

Closest shade match: Too Faced Born This Way Super Coverage Multi-Use Concealer Golden Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
121Change shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant finish
The match
Too Faced
Golden Beige
Depth and undertone: Light · Warm · golden
Finish and coverage: Natural · Full coverage
Shade match
89out of 100
Colour
84
Depth
90
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Fair Warm

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
121Change shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant finish
The match
e.l.f. Cosmetics
Fair Warm
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Satin · Full coverage
Overall match
75out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
78
Wear (Wear & performance)
59
Skin (Skin suitability)
0
Best price
$8Ulta BeautyUlta Beauty
$4.99 less (38%)

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Ivory
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Similar undertone (neutral vs warm)Claims long-wearingBoth claim not settling into lines

    Differences: Satin rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    0

    Close colour · Satin · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Satin rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: light with warm-neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Beige
    Shade match 77
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneSatin rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    0

    Close colour · Satin · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · Satin rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Sand
    Shade match 76
    $8Ulta BeautyUlta Beauty(product price)$4.99 less (38%)

    Matches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneSatin rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    0

    Close colour · Satin · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · Satin rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 72
    $30SephoraSephoraCosts $17.01 more

    Matches: Claims long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    72
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 82
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    48
    Wear & performance
    59
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: Fair, Neutral

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $38SephoraSephoraCosts $25.01 more

    Matches: Same warm undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    51
    Wear & performance
    40
    Skin suitability
    0

    Close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 69
    $30SephoraSephoraCosts $17.01 more

    Matches: Claims long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    69
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than radiant finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · CoverGirl

    TruBlend Undercover Concealer

    Warm Beige
    Shade match 88
    $12.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same warm undertoneClaims long-wearing

    Differences: Matte rather than radiant finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    12
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 121 (Fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    120

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 120

    • Close colour
    • Fair · Neutral · neutral golden undertone

    $12.98

Closest foundations

  1. Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    37

    Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish, shade 37

    • Very close colour
    • Fair · Warm · yellow undertone

    $40

  2. Natasha Denona HY-GLAM Powder Foundation

    P3

    Natasha Denona HY-GLAM Powder Foundation, shade P3

    • Very close colour
    • Light · Warm · peach undertone

    $55

  3. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Costa 3W

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Costa 3W

    • Very close colour
    • Light · Warm undertone

    $36

  4. Essence Foundation Stick

    150

    Essence Foundation Stick, shade 150

    • Very close colour
    • Light · Warm undertone

    $6.99

  5. Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation

    8W Limitless

    Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation, shade 8W Limitless

    • Very close colour
    • Fair · Warm · peach undertone

    $47

  6. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    Fair Porcelain

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Fair Porcelain

    • Very close colour
    • Light · Warm undertone

    $16

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Golden Beige, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 121. Every attribute compared, with its share of the score.

ComparedYour shade121Closest shade matchGolden BeigeScore
Shade match55% of overall89
Colour84#f9c3a8#edbc9dClose colourColour difference 3.1 (0 is identical)
Depth90FairLightCloseDepth difference: 4.4
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 72/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Golden Beige.

Same or better

  • Same warm undertone
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of radiant
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

e.l.f. Cosmetics Hydrating Camo Concealer in Fair Warm, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 121. Every attribute compared, with its share of the score.

ComparedYour shade121Closest overall alternativeFair WarmScore
Shade match55% of overall85
Colour75#f9c3a8#efc3a2Close colourColour difference 4.2 (0 is identical)
Depth97FairFairSameDepth difference: 1.6
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared78
Finish78RadiantSatinCloseSatin finish rather than radiant
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0SensitiveDry, combination, normalMarketed for different skin types
Overall match 75/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Fair Warm.

Same or better

  • $4.99 less
  • Same warm undertone
  • Satin finish instead of radiant
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Super Coverage Multi-Use Concealer Golden Beige

Best price
$36SephoraSephora
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics Hydrating Camo Concealer Fair Warm

Best price
$8Ulta BeautyUlta Beauty
$4.99 less (38%)

Your shade $12.99 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.