Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $12.99 at Ulta Beauty
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $12.99 at Ulta Beauty
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $32.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: fair skin tones with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at Sephora
Macy's$45 · low stockView at Macy'sUlta Beauty(product price)Costs $26.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for normal skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sWalmartCosts $2.14 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartSephoraCosts $56.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for dry skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair medium with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty(product price)Costs $26.51 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: for very light warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephoraCosts $40.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/dry skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for combination/dry skin · Contains drying alcohol
Retailer shade note: Light with Pinky Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $47.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Buildable rather than full coverageNot marketed for normal skinContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with warm tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for combination/dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination/dry skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.99 · product priceView at Ulta Beauty
CVS$16.99View at CVSWalmart$21.50View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $26.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for combination/dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination/dry skin
Retailer shade note: fair light with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$6 less (46%)Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed
Retailer shade note: light with warm yellow undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta BeautyCosts $3.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $51.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for dry/normal skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/normal skin · Contains listed fragrance
Retailer shade note: light
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sSephoraCosts $40.01 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Not marketed for combination/dry skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for combination/dry skin · Contains drying alcohol
Retailer shade note: Fair with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $40.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/dry skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for combination/dry skin · Contains drying alcohol
Retailer shade note: Light with Pinky Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta BeautyCosts $28.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)Costs $56.01 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than full coverageContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · Contains listed fragrance
Retailer shade note: medium shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $56.01 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than full coverageContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · Contains listed fragrance
Retailer shade note: light-medium shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $50.01 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to tan with neutral undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy's
TargetCosts $1.60 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly lighter
Colour not compared · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta BeautyCosts $59.01 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVS
Walgreens$19.99View at WalgreensSephoraCosts $28.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for combination skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for combination skin
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraSephoraCosts $50.01 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sSephoraCosts $47.01 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than full coverageNot marketed for normal skin
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with cool undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.01 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $50.01 moreMatches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with warm undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63 · low stockView at Macy'sUlta BeautyCosts $25.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta Beauty$4.99 less (38%)Matches: Near-identical swatch colourSame neutral undertoneClaims long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyAmazon$8View at AmazonTarget$8View at TargetWalgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSShowing 12 of 28 matches
The closest shade to Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Buff (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Ginger
2 Warm Peach
$42
Light Beige
$36
20.0 Medium
$30
5.5 Medium
$36
290N
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Chanel LES BEIGES Water-Fresh Complexion Touch in BD01, against Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Buff. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel LES BEIGES Water-Fresh Complexion Touch in BD01.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Creamy Beige, against Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Buff. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in Creamy Beige.
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Chanel LES BEIGES Water-Fresh Complexion Touch BD01
Ulta BeautyYour shade $12.99 at Ulta Beauty
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 Creamy Beige
WalmartYour shade $12.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
