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Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Tan dupes and alternatives Milani

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 115.5 Mocha

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milani
TanChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Clinique
WN 115.5 Mocha
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $26.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Powder Foundation Cameroon - Tan 4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milani
TanChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
Cameroon - Tan 4
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
92
Match price
$20Ulta BeautyUlta Beauty
Costs $7.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC50
    Shade match 93
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Not marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Not marketed for dry skin

    Retailer shade note: rich brown with golden undertone for deep dark skin

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $69Ulta BeautyUlta Beauty(product price)Costs $56.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · Contains listed fragrance

    Retailer shade note: medium light-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  3. Shade match 94
    $49SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $69Ulta BeautyUlta Beauty(product price)Costs $56.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · Contains listed fragrance

    Retailer shade note: light-deep shade, neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 33
    Shade match 91
    $46.90Ulta BeautyUlta Beauty(product price)Costs $33.91 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. Shade match 97
    $38Ulta BeautyUlta BeautyCosts $25.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Light rather than full coverage

    Score details
    Shade match
    97
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light rather than full coverage

    Retailer shade note: for deep to rich skin

    Medium confidence· Digital match

    View match
  7. Shade match 92
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: for tan-dark warm skin with a golden hue

    Medium confidence· Digital match

    View match
  8. Shade match 90
    $69Ulta BeautyUlta Beauty(product price)Costs $56.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · Contains listed fragrance

    Retailer shade note: deep shade, golden undertone

    Medium confidence· Digital match

    View match
  9. #11 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    22 Medium
    Shade match 94
    $14.97WalmartWalmartCosts $1.98 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNo blurring effect claimedNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    75

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No blurring effect claimed · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  10. Shade match 86
    $14.50Ulta BeautyUlta BeautyCosts $1.51 more

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Medium confidence· Digital match

    View match
  11. Shade match 92
    $69SephoraSephoraCosts $56.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · TIRTIR

    Mask Fit AI Filter Cushion

    37N PEANUT ALMOND
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $12.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Contains listed fragranceContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C8
    Shade match 87
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertoneNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for dry skin

    Retailer shade note: deep olive with golden undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  14. Shade match 91
    $69SephoraSephoraCosts $56.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No blurring effect claimedNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · KimChi Chic Beauty

    A Really Good Foundation

    117M
    Shade match 91
    $29Ulta BeautyUlta Beauty(product price)Costs $16.01 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural matte rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural matte rather than matte finish · No blurring effect claimed

    Retailer shade note: Medium with Neutral Undertones

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC45.5
    Shade match 91
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No blurring effect claimedNot marketed for combination/dry skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination/dry skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  17. #19 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Golden Tan
    Shade match 90
    $12.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed

    Medium confidence· Digital match

    View match
  18. Shade match 88
    $69SephoraSephoraCosts $56.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than neutral undertoneNo blurring effect claimedNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than neutral undertone · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium with olive undertones

    Medium confidence· Digital match

    View match
  19. Shade match 95
    $45Ulta BeautyUlta BeautyCosts $32.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: level-one medium with a neutral undertone

    Medium confidence· Digital match

    View match
  20. Shade match 95
    $14.78WalmartWalmartCosts $1.79 more

    Matches: Very close colourSame neutral undertone

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  21. Shade match 95
    $39.50SephoraSephoraCosts $26.51 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    69

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: tan warm skin with golden undertones

    Medium confidence· Digital match

    View match
  22. Shade match 84
    $69Ulta BeautyUlta Beauty(product price)Costs $56.01 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage · Contains listed fragrance

    Retailer shade note: light-deep shade, rosy undertone

    Medium confidence· Digital match

    View match
  23. Shade match 86
    $14.95Ulta BeautyUlta BeautyCosts $1.96 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    50
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  24. #26 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    39B Medium-Tan Beige
    Shade match 81
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry skinContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  25. #27 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    34.5P Tan
    Shade match 84
    $24SephoraSephoraCosts $11.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination/dry/oily skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    25

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination/dry/oily skin

    Retailer shade note: tan, pink undertone

    Medium confidence· Digital match

    View match
  26. Shade match 90
    $39.50Ulta BeautyUlta Beauty(product price)Costs $26.51 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNot marketed for dry/normal skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Not marketed for dry/normal skin

    Retailer shade note: tan skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  27. Shade match 87
    $38Ulta BeautyUlta BeautyCosts $25.01 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Olive rather than neutral undertoneLight rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone · Light rather than full coverage

    Retailer shade note: For olive to tan skin

    Medium confidence· Digital match

    View match
  28. Shade match 91
    $45Ulta BeautyUlta Beauty(product price)Costs $32.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: level-one tan with a warm undertone

    Medium confidence· Digital match

    View match
  29. #31 · L.A. Girl

    Sheer Skin Tinted Foundation

    Tan
    Shade match 96
    $10Ulta BeautyUlta Beauty$2.99 less (23%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    50
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage

    Medium confidence· Digital match

    View match
  30. #32 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 4
    Shade match 98
    $38Ulta BeautyUlta Beauty(product price)Costs $25.01 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Light-medium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    49
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Light-medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light-medium rather than full coverage · No blurring effect claimed

    Retailer shade note: medium

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Tan (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    410N

    Rare Beauty Liquid Touch Brightening Concealer, shade 410N

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $24

  2. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Looks identical
    • Medium tan · Neutral undertone

    $36

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 115.5 Mocha

    Clinique Even Better All-Over Concealer + Eraser, shade WN 115.5 Mocha

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $22

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Looks identical
    • Medium tan · Warm undertone

    $30

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8.75

    • Looks identical
    • Medium tan · Warm · golden undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 115.5 Mocha, against Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest shade matchWN 115.5 MochaScore
Shade match55% of overall98
Colour97#bb8762#bf8964Looks identicalColour difference 1.0 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 82/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 115.5 Mocha.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims colour stability
  • Adds SPF 15

Different

  • Natural finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Powder Foundation in Cameroon - Tan 4, against Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Tan. Every attribute compared, with its share of the score.

ComparedYour shadeTanClosest overall alternativeCameroon - Tan 4Score
Shade match55% of overall97
Colour95#bb8762#bf8661Looks identicalColour difference 1.3 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Cameroon - Tan 4.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 115.5 Mocha

Best price
$39SephoraSephora
Costs $26.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Powder Foundation Cameroon - Tan 4

Match price
$20Ulta BeautyUlta Beauty
Costs $7.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.