Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $10.95 at Walmart · product price; shade not separately priced · lowest price $8.98 at Walmart
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $10.95 at Walmart · product price; shade not separately priced · lowest price $11.97 at Walmart
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $28.05 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: deep auburn with neutral undertones for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta BeautyCosts $47.05 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural matte rather than matte finish
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural matte rather than matte finish
Retailer shade note: dark with neutral undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$58View at Ulta BeautyUlta Beauty(product price)Costs $41.05 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed · Not marketed for dry skin
Retailer shade note: extra deep with neutral brown undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $49.05 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNot marketed for normal skinContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $13.05 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/dry/oily skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for combination/dry/oily skin
Retailer shade note: tan, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $58.05 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $29.05 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium deep neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $38.05 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed · Not marketed for combination skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $3.55 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: light shade with warm undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at WalmartTarget$13.49 · out of stockView at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $34.05 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for medium deep rich neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $34.05 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for medium deep rich neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $43.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: very dark w/ gold/brown undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $29.05 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: for tan skin with cool neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephora$40 · out of stockView at SephoraUlta BeautyCosts $58.05 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than full coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · Contains listed fragrance
Retailer shade note: medium light-deep shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautySephoraCosts $29.05 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium deep warm peachy
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $35.05 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin
Retailer shade note: medium-deep skin with neutral/deep peachy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $58.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than neutral undertoneNo blurring effect claimedNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than neutral undertone · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium deep with olive undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $31.05 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed
Retailer shade note: for dark cool skin with a red hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $49.05 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageNot marketed for normal skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5.05 moreMatches: Near-identical swatch colourSame matte finish
Differences: Slightly warmer undertoneBuildable rather than full coverageNo blurring effect claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than full coverage · No blurring effect claimed · Not marketed for dry skin
Retailer shade note: golden caramel with warm undertone
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $29.05 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Olive rather than neutral undertoneMedium rather than full coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium deep olive
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $35.05 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: medium - neutral, slightly warm
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta Beauty(product price)Costs $34.05 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed
Retailer shade note: level-two medium with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyWalmartCosts $2.65 moreMatches: Near-identical swatch colourSame matte finish
Differences: Slightly warmer undertoneBuildable rather than full coverageNo blurring effect claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than full coverage · No blurring effect claimed · Not marketed for dry skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$13.60View at WalmartTarget$13.69View at TargetWalmartCosts $1.33 moreMatches: Near-identical swatch colourSame matte finish
Differences: Slightly warmer undertoneBuildable rather than full coverageNo blurring effect claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than full coverage · No blurring effect claimed · Not marketed for dry skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$12.28View at WalmartUlta Beauty(product price)$3.96 less (36%)Matches: Very close colourSame matte finish
Differences: Slightly cooler undertoneMedium rather than full coverageNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: medium with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $31.05 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed
Retailer shade note: for dark warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $18.05 moreMatches: Very close colourSame full coverageClaims long-wearing
Differences: Slightly cooler undertoneNatural matte rather than matte finishNo blurring effect claimed
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than matte finish · No blurring effect claimed
Retailer shade note: Medium/Tan with Cool Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta BeautyCosts $30.05 moreMatches: Near-identical swatch colourSame neutral undertoneClaims long-wearing
Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed
Retailer shade note: dark with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sShowing 12 of 29 matches
The closest shade to Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Spiced Almond (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Dark 5N
$31
5C
$38
19NC
$30
6 Neutral
$42
N10
$16.99
12.5 Tan-Deep
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Fit Me Matte + Poreless Foundation in Coconut 355, against Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Spiced Almond. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Matte + Poreless Foundation in Coconut 355.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Maybelline Super Stay Lumi-Matte Foundation in 350, against Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Spiced Almond. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Lumi-Matte Foundation in 350.
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Maybelline Fit Me Matte + Poreless Foundation Coconut 355
Ulta BeautyYour shade $10.95 at Walmart · product price; shade not separately priced · lowest price $8.98 at Walmart
Maybelline Super Stay Lumi-Matte Foundation 350
Ulta BeautyYour shade $10.95 at Walmart · product price; shade not separately priced · lowest price $11.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
