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Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Light Beige dupes and alternatives Milani

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 276N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milani
Light BeigeChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Fenty Beauty
276N
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $35.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milani
Light BeigeChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Neutral Medium
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
50
Skin (Skin suitability)
50
Match price
$39Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    28H Light-Medium Honey
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Not marketed for dry skinContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light to medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $69Ulta BeautyUlta Beauty(product price)Costs $56.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · Contains listed fragrance

    Retailer shade note: dark-medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    107.5 Ivory Beige
    Shade match 95
    $10.43WalmartWalmart$2.56 less (20%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Not marketed for combination/dry skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Not marketed for combination/dry skin

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $42SephoraSephoraCosts $29.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Not marketed for dry skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $69Ulta BeautyUlta Beauty(product price)Costs $56.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than full coverage · Contains listed fragrance

    Retailer shade note: intense medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Amazonian Clay Blurring Powder Foundation

    32H medium honey
    Shade match 93
    $40Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · Juvia's Place

    I am Magic Powder Foundation

    Havana - Medium 2
    Shade match 92
    $20Ulta BeautyUlta Beauty(product price)Costs $7.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No blurring effect claimed

    Medium confidence· Digital match

    View match
  8. #10 · Essence

    Foundation Stick

    180
    Shade match 91
    $6.99Ulta BeautyUlta Beauty(product price)$6 less (46%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $38Ulta BeautyUlta BeautyCosts $25.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Light rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light rather than full coverage

    Retailer shade note: Laura's shade! for medium skin

    Medium confidence· Digital match

    View match
  10. #12 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium Warm
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)Costs $3.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    50
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Medium confidence· Digital match

    View match
  11. #13 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 04
    Shade match 96
    $44SephoraSephoraCosts $31.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Light rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than full coverage · Not marketed for dry skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · Wet n Wild

    PhotoFocus Liquid Foundation

    Buff Bisque
    Shade match 90
    $5.24$7.49Ulta BeautyUlta Beauty$7.75 less (60%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Not marketed for combination/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    50
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  13. #15 · Hourglass

    Ambient Soft Glow Foundation

    5.5
    Shade match 96
    $60SephoraSephoraCosts $47.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · Hourglass

    Ambient Soft Glow Foundation

    8
    Shade match 94
    $60SephoraSephoraCosts $47.01 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 80
    $14.59TargetTargetCosts $1.60 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeper

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper

    Low confidence· Digital match

    View match
  16. #18 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    15N Incredible
    Shade match 93
    $47Ulta BeautyUlta BeautyCosts $34.01 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  17. Shade match 94
    $39.50Ulta BeautyUlta BeautyCosts $26.51 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    69

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: light neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  18. #20 · Hourglass

    Ambient Soft Glow Foundation

    7.5
    Shade match 91
    $60SephoraSephoraCosts $47.01 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Tan Warm 250
    Shade match 95
    $45SephoraSephoraCosts $32.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: Medium Tan with warm peach undertones

    Medium confidence· Digital match

    View match
  20. Shade match 84
    $42SephoraSephoraCosts $29.01 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed

    Retailer shade note: for medium cool skin with a subtle peach hue

    Medium confidence· Digital match

    View match
  21. Shade match 92
    $24Ulta BeautyUlta Beauty(product price)Costs $11.01 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: neutral light medium with peach undertones

    Medium confidence· Digital match

    View match
  22. #24 · Laura Geller

    Baked Balance-n-Brighten Color Correcting Foundation

    Golden Medium
    Shade match 87
    $38Ulta BeautyUlta BeautyCosts $25.01 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Olive rather than neutral undertoneLight rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone · Light rather than full coverage

    Retailer shade note: for medium to olive skin

    Medium confidence· Digital match

    View match
  23. #25 · Doll 10

    Peptide Bounce Balm Foundation

    Light/Medium
    Shade match 92
    $44Ulta BeautyUlta BeautyCosts $31.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishNot marketed for combination/dry/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    25

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination/dry/oily skin

    Retailer shade note: Light to light-medium with peach undertones

    Medium confidence· Digital match

    View match
  24. #26 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Classic Tan
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Near-identical swatch colour

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    50
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  25. Shade match 94
    $46Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish

    Retailer shade note: very fair beige with neutral undertone for fair skin

    Medium confidence· Digital match

    View match
  26. Shade match 93
    $50SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 92
    $46Ulta BeautyUlta BeautyCosts $33.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No blurring effect claimedNot marketed for dry/normal/oily skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    25

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for dry/normal/oily skin · Contains listed fragrance

    Retailer shade note: Light to light-medium with peach undertones

    Medium confidence· Digital match

    View match
  28. #30 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    15 N
    Shade match 93
    $48SephoraSephoraCosts $35.01 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  29. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $56.01 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims long-wearing

    Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    28
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: intense medium shade, neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Light Beige (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

  2. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

  3. Tarte Shape Tape Full Coverage Matte Concealer

    44H tan

    Tarte Shape Tape Full Coverage Matte Concealer, shade 44H tan

    • Very close colour
    • Medium · Warm · peach undertone

    $32

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    130

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 130

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $12.99

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    7

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 276N, against Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Light Beige. Every attribute compared, with its share of the score.

ComparedYour shadeLight BeigeClosest shade match276NScore
Shade match55% of overall97
Colour95#cf9d7c#ce9b76Looks identicalColour difference 1.4 (0 is identical)
Depth98Medium lightMediumCloseDepth difference: 1.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 77/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 276N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Not marketed for dry skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Medium, against Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Light Beige. Every attribute compared, with its share of the score.

ComparedYour shadeLight BeigeClosest overall alternativeNeutral MediumScore
Shade match55% of overall96
Colour99#cf9d7c#d09e7dLooks identicalColour difference 0.3 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Medium.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Adds SPF 40

Different

  • Not marketed for dry/normal skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 276N

Best price
$48SephoraSephora
Costs $35.01 more

Your shade $12.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Medium

Match price
$39Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.