Mauve · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $7 at Ulta Beauty
SOSHE Beauty Soft Glide Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
SephoraYour shade $7 at Ulta Beauty
MERIT Signature Lip Sheer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $17 moreMatches: Very close colourSame cool undertoneSame format and precision: pencil
Differences: Pink rather than mauve
Very close colour · Satin · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Pink rather than mauve
Retailer shade note: cool pink
Medium confidence· Digital match
MERIT Signature Lip Sheer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneSame format and precision: pencilBoth claim comfort
No material differences in the data we have.
Close colour · Satin · Sheer
Ingredients (not scored): 0% ingredient overlap
Retailer shade note: rich plum mauve
Medium confidence· Digital match
MERIT Signature Lip Sheer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: Brown rather than mauve
Close colour · Satin · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Brown rather than mauve
Retailer shade note: pink brown
Medium confidence· Digital match
MERIT Signature Lip Sheer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$3 less (43%)Matches: Very close colourSame format and precision: pencilBoth claim comfort
Differences: Neutral rather than cool undertonePink rather than mauveLong-wearing rather than not listed (longevity)
Very close colour · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: natural rose pink
Medium confidence· Digital match
L.A. Girl Perfect Precision Lip Liner Pencil
Every store that sells this shade · prices as last checked
CVS$3.49View at CVSUlta Beautyfrom $4 · product priceView at Ulta BeautySephoraCosts $28 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Noticeably different swatch colourDoes not claim comfort
Slight colour difference
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim comfort
Retailer shade note: a light heather
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $18 moreMatches: Very close colourClaims smudge and transferClaims waterproof
Differences: Neutral rather than cool undertonePink rather than mauveLong-wearing rather than not listed (longevity)
Very close colour · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: pink
Medium confidence· Digital match
Natasha Denona I Need A Nude Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta BeautyCosts $11 moreMatches: Same cool undertoneSame format and precision: pencilClaims hydration
Differences: Berry rather than mauveDoes not claim comfort
Close colour · Cream · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Berry rather than mauve · Does not claim comfort
Retailer shade note: soft berry
Medium confidence· Digital match
PÜR Silky Pout Creamy Lip Chubby Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautySephoraCosts $18 moreMatches: Near-identical swatch colourSame cool undertoneClaims smudge and transfer
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)Does not claim comfort
Looks identical · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: deep rose brown
Medium confidence· Digital match
m.ph by Mary Phillips The Overliner Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneClaims smudge and transferClaims hydration
Differences: Long-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Satin
Ingredients (not scored): 6% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: cool rosy mauve
Medium confidence· Digital match
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $13 moreMatches: Same format and precision: pencil
Differences: Neutral rather than cool undertoneRose rather than mauveDoes not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than mauve · Does not claim comfort
Retailer shade note: chestnut rose
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautySephoraCosts $28 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: LighterNude rather than mauveDoes not claim comfort
Close colour
Ingredients (not scored): 15% ingredient overlap
Differences: Lighter · Nude rather than mauve · Does not claim comfort
Retailer shade note: light cool pink nude
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty$35View at Ulta BeautySephoraCosts $28 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Noticeably different swatch colourBrown rather than mauveDoes not claim comfort
Slight colour difference
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than mauve · Does not claim comfort
Retailer shade note: a beige plum brown
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta BeautyCosts $16 moreMatches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: Does not claim comfort
Close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim comfort
Medium confidence· Digital match
Tarte Maracuja Juicy Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta BeautySephoraCosts $13 moreMatches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: DeeperPlum rather than mauve
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Deeper · Plum rather than mauve
Retailer shade note: Rich Red Plum
Medium confidence· Digital match
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta Beauty(product price)Costs $18 moreMatches: Same format and precision: pencil
Differences: LighterNeutral rather than cool undertoneRose rather than mauve
Slight colour difference
Ingredients (not scored): 12% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Rose rather than mauve · Does not claim comfort
Retailer shade note: dirty rose
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $4.99 moreMatches: Same cool undertoneClaims smudge and transferBoth claim comfort
No material differences in the data we have.
Close colour
Ingredients (not scored): 3% ingredient overlap
Medium confidence· Digital match
Revlon ColorStay Multi-Liner
Every store that sells this shade · prices as last checked
Amazon$7.56View at Amazon
Walmart$7.56View at WalmartCVS$10.49View at CVSUlta Beauty$11.99View at Ulta Beauty
Walgreens$14.49View at WalgreensUlta Beauty(product price)Costs $18 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Noticeably different swatch colourPlum rather than mauveDoes not claim comfort
Slight colour difference
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than mauve · Does not claim comfort
Retailer shade note: potent reddened plum
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $13 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Nude rather than mauveDoes not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Nude rather than mauve · Does not claim comfort
Retailer shade note: pink nude
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautySephoraCosts $13 moreMatches: Same cool undertoneSame format and precision: pencilBoth claim comfort
Differences: Noticeably different swatch colourNude rather than mauve
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than mauve
Retailer shade note: mauve nude
Medium confidence· Digital match
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta Beauty$1 less (14%)Matches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: Long-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort
Medium confidence· Digital match
L.A. Girl Long-Lasting Shockwave Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyUlta BeautyCosts $6 moreMatches: Same format and precision: pencil
Differences: Neutral rather than cool undertoneRose rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: dark rose
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta Beauty(product price)Costs $18 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Nude rather than mauveDoes not claim comfort
Slight colour difference
Ingredients (not scored): 12% ingredient overlap
Differences: Nude rather than mauve · Does not claim comfort
Retailer shade note: dusty beige
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (14%)Matches: Very close colourSame format and precision: pencil
Differences: Warm rather than cool undertoneBrown rather than mauveLong-wearing rather than not listed (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: deep red brown with yellow undertones
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Same cool undertoneClaims waterproofSame format and precision: pencil
Differences: LighterLong-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Lighter · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: soft matte pink mauve
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $15 moreMatches: Same cool undertoneSame format and precision: pencilClaims hydration
Differences: Plum rather than mauveLong-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Plum rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: deep burgundy
Medium confidence· Digital match
Milk Makeup Line + Fill Lip Liner and Allover Lip Color
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephoraCosts $28 moreMatches: Same format and precision: pencil
Differences: Warm rather than cool undertoneBrown rather than mauveDoes not claim comfort
Slight colour difference
Ingredients (not scored): 15% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than mauve · Does not claim comfort
Retailer shade note: warm bricky brown
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty$35View at Ulta BeautyUlta BeautyCosts $7.99 moreMatches: Very close colourSame cool undertoneClaims waterproof
Differences: Nude rather than mauveLong-wearing rather than not listed (longevity)Does not claim comfort
Very close colour
Ingredients (not scored): 8% ingredient overlap
Differences: Nude rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim comfort
Medium confidence· Digital match
Palladio Beauty Retractable Waterproof Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$14.99View at Ulta BeautyUlta BeautyCosts $12 moreMatches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: Nude rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Buildable
Ingredients (not scored): 19% ingredient overlap
Differences: Nude rather than mauve · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Kylie Cosmetics Precision Pout Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$19View at Ulta BeautyShowing 12 of 28 matches
SOSHE Beauty Soft Glide Lip Liner in Speakeasy, against Morphe Signature Lip Pencil in Girl Talk. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To SOSHE Beauty Soft Glide Lip Liner in Speakeasy.
Weighted ingredient similarity 4%. Ingredients only affect results through the filters.
MERIT Signature Lip Sheer Lip Liner in Cassis, against Morphe Signature Lip Pencil in Girl Talk. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MERIT Signature Lip Sheer Lip Liner in Cassis.
Weighted ingredient similarity 0%. Ingredients only affect results through the filters.
SOSHE Beauty Soft Glide Lip Liner Speakeasy
Ulta BeautyYour shade $7 at Ulta Beauty
MERIT Signature Lip Sheer Lip Liner Cassis
SephoraYour shade $7 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
