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Signature Lip Pencil Trendsetter dupes and alternatives Morphe

Brown · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade match: Tarte Maracuja Juicy Lip Liner Brown

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
Tarte
Brown
Colour family, undertone and depth: Brown · Warm · Deep / dark
Finish and opacity: —
Shade match
94out of 100
Colour
90
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$23SephoraSephora
Costs $16 more

Your shade $7 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: R.E.M. Beauty At The Borderline Lip Liner Pencil reverb

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

The match
R.E.M. Beauty
reverb
Colour family, undertone and depth: Brown · Warm · Deep / dark
Finish and opacity: Opaque
Overall match
81out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
40
Best price
$20Ulta BeautyUlta Beauty
Costs $13 more

Your shade $7 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Chocolate
    Shade match 90
    $4Ulta BeautyUlta Beauty(product price)$3 less (43%)

    Matches: Same warm undertoneSame format and precision: pencilBoth claim comfort

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    100

    Close colour · Buildable

    Ingredients (not scored): 16% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: Dark chocolate brown

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Brown
    Shade match 94
    $6Ulta BeautyUlta Beauty(product price)$1 less (14%)

    Matches: Very close colourSame warm undertoneSame format and precision: pencil

    Differences: Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    Luxe Lip Liners

    Espresso
    Shade match 89
    $13Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same warm undertoneSame format and precision: pencil

    Differences: Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  4. #6 · Palladio Beauty

    Lip Liner Classic Pencil

    Walnut
    Shade match 88
    $9.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Same warm undertoneSame format and precision: pencil

    Differences: Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    Luxe Lip Liners

    Cocoa Latte
    Shade match 88
    $13Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame warm undertoneSame format and precision: pencil

    Differences: Nude rather than brownLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Too Blessed
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same warm undertoneClaims smudge and transferClaims waterproof

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  7. #9 · Hourglass

    Shape and Sculpt Lip Liner

    Strut 8
    Shade match 93
    $29SephoraSephoraCosts $22 more

    Matches: Very close colourSame warm undertoneClaims smudge and transfer

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: Rich Brown

    Medium confidence· Digital match

    View match
  8. #10 · Sacheu

    Peel Off Lip Liner STAY-N

    HEY-zel
    Shade match 92
    $14Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame warm undertoneClaims hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $24SephoraSephoraCosts $17 more

    Matches: Very close colourClaims smudge and transferClaims hydration

    Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    40

    Very close colour · Satin

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: rich neutral brown

    Medium confidence· Digital match

    View match
  10. #12 · Versed

    Lip Frame Defining Lip Liner

    Saddle
    Shade match 79
    $12.99Ulta BeautyUlta BeautyCosts $5.99 more

    Matches: Same format and precision: pencilBoth claim comfortClaims hydration

    Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: Cool Deep Brown

    Medium confidence· Digital match

    View match
  11. #13 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Nutmeg
    Shade match 81
    $6Ulta BeautyUlta Beauty(product price)$1 less (14%)

    Matches: Same warm undertoneSame format and precision: pencilClaims hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: medium-deep skin tone with warm undertones

    Medium confidence· Digital match

    View match
  12. Shade match 79
    $22SephoraSephoraCosts $15 more

    Matches: Same format and precision: pencilClaims hydration

    Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: rich brown

    Medium confidence· Digital match

    View match
  13. #15 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Espresso
    Shade match 76
    $6Ulta BeautyUlta Beauty(product price)$1 less (14%)

    Matches: Same warm undertoneSame format and precision: pencilClaims hydration

    Differences: DeeperLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: espresso brown with green undertones

    Medium confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Syringe Sienna
    Shade match 79
    $10Ulta BeautyUlta BeautyCosts $3 more

    Opaque

    Differences: Neutral rather than warm undertone10-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · 10-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  15. #17 · ONE/SIZE

    Lip Snatcher Waterproof Precision Lip Liner

    Coin Collector
    Shade match 79
    $16SephoraSephoraCosts $9 more

    Matches: Same warm undertoneClaims waterproofSame format and precision: pencil

    Differences: Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    57
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: soft matte rich brown

    Medium confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Rebel Kind
    Shade match 75
    $8Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same warm undertoneClaims smudge and transferClaims waterproof

    Differences: LighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  17. #19 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Midnight Rouge
    Shade match 75
    $22SephoraSephoraCosts $15 more

    Matches: Same warm undertoneSame format and precision: pencil

    Differences: DeeperLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: deep reddish brown with golden undertones

    Medium confidence· Digital match

    View match
  18. #20 · Bobbi Brown

    Lip Liner Pencil

    Brownstone
    Shade match 59
    $35Ulta BeautyUlta BeautyCosts $28 more

    Matches: Same format and precision: pencil

    Differences: Noticeably different swatch colourLighterCool rather than warm undertone

    Score details
    Shade match
    59
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Does not claim comfort

    Retailer shade note: cool intense brown

    Medium confidence· Digital match

    View match
  19. #21 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Naked
    Shade match 79
    $14.99Ulta BeautyUlta BeautyCosts $7.99 more

    Matches: Same warm undertoneClaims waterproofClaims hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    53
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 8% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  20. #22 · Kylie Cosmetics

    Precision Pout Lip Liner

    Cocoa
    Shade match 72
    $19Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same warm undertoneClaims smudge and transferSame format and precision: pencil

    Differences: LighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    100

    Slight colour difference · Buildable

    Ingredients (not scored): 19% ingredient overlap

    Differences: Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  21. #23 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Chiseled Chocolate
    Shade match 70
    $24Ulta BeautyUlta BeautyCosts $17 more

    Matches: Claims smudge and transferClaims waterproofSame format and precision: pencil

    Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool deep cocoa

    Medium confidence· Digital match

    View match
  22. #24 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Chai Latte
    Shade match 74
    $5Ulta BeautyUlta Beauty$2 less (29%)

    Matches: Same warm undertoneClaims smudge and transferSame format and precision: pencil

    Differences: DeeperNude rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Deeper · Nude rather than brown · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  23. #25 · Lancôme

    Lip Idôle Lip Shaper

    63 Roasted Cocoa
    Shade match 73
    $25Ulta BeautyUlta BeautyCosts $18 more

    Matches: Claims waterproofSame format and precision: pencil

    Differences: Neutral rather than warm undertone8-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    57
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · 8-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  24. Shade match 74
    $21SephoraSephoraCosts $14 more

    Matches: Same warm undertoneBoth claim comfort

    Differences: LighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: milk chocolate brown

    Medium confidence· Digital match

    View match
  25. #27 · Urban Decay

    Lip Toy Staining Brush Lip Liner

    Coy
    Shade match 79
    $25SephoraSephoraCosts $18 more

    Matches: Same warm undertoneClaims smudge and transfer

    Differences: Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 4% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: muted golden-brown

    Medium confidence· Digital match

    View match
  26. #28 · e.l.f. Cosmetics

    Cream Glide Lip Liner

    Espresso Martini
    Shade match 75
    $2Ulta BeautyUlta Beauty$5 less (71%)

    Opaque

    Differences: Cool rather than warm undertoneDoes not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than warm undertone · Does not claim comfort

    Retailer shade note: cool taupe brown

    Medium confidence· Digital match

    View match
  27. #29 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Conspiracy
    Shade match 74
    $25SephoraSephoraCosts $18 more

    Matches: Claims smudge and transferClaims waterproofSame format and precision: pencil

    Differences: LighterNeutral rather than warm undertone16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Neutral rather than warm undertone · 16-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: plum-bronze

    Medium confidence· Digital match

    View match
  28. #30 · Sacheu

    Peel Off Lip Liner STAY-N

    cLOVER
    Shade match 79
    $14Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same warm undertoneClaims hydration

    Differences: Nude rather than brownLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: taupe

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Tarte Maracuja Juicy Lip Liner in Brown, against Morphe Signature Lip Pencil in Trendsetter. Every attribute compared, with its share of the score.

ComparedYour shadeTrendsetterClosest shade matchBrownScore
Shade match60% of overall94
Colour90#533326#543229Very close colourColour difference 2.2 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.1 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 2 of 4 compared64
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Smudge and transfer40Not listedClaimedSome differenceThe match claims smudge or transfer resistance; your product does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 80/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Maracuja Juicy Lip Liner in Brown.

Same or better

  • Very close colour
  • Same warm undertone
  • Claims smudge and transfer
  • Same format and precision: pencil
  • Claims hydration

Different

  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionrich brownNot listed
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

R.E.M. Beauty At The Borderline Lip Liner Pencil in reverb, against Morphe Signature Lip Pencil in Trendsetter. Every attribute compared, with its share of the score.

ComparedYour shadeTrendsetterClosest overall alternativereverbScore
Shade match60% of overall82
Colour73#533326#462f28Close colourColour difference 4.5 (0 is identical)
Depth91Deep / darkDeep / darkSameDepth difference 4.1 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 1 of 4 compared100
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 81/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty At The Borderline Lip Liner Pencil in reverb.

Same or better

  • Same warm undertone
  • Same format and precision: pencil

Different

  • Small colour difference on the swatch
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionrich brownchocolate brown
BaseOil-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Tarte Maracuja Juicy Lip Liner Brown

Best price
$23SephoraSephora
Costs $16 more

Your shade $7 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

R.E.M. Beauty At The Borderline Lip Liner Pencil reverb

Best price
$20Ulta BeautyUlta Beauty
Costs $13 more

Your shade $7 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.