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Signature Lip Pencil Other Half dupes and alternatives Morphe

Brown · Neutral · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade match: Rare Beauty Kind Words Matte Lip Liner Gifted

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
Rare Beauty
Gifted
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and opacity: Matte
Shade match
94out of 100
Colour
91
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$18SephoraSephora
Costs $11 more

Your shade $7 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Bobbi Brown Lip Liner Pencil Rum Raisin

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

The match
Bobbi Brown
Rum Raisin
Colour family, undertone and depth: Brown · Cool · Medium
Finish and opacity: —
Overall match
79out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
40
Best price
$35Ulta BeautyUlta Beauty
Costs $28 more

Your shade $7 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Power Move
    Shade match 87
    $4Ulta BeautyUlta Beauty(product price)$3 less (43%)

    Matches: Same neutral undertoneSame format and precision: pencilBoth claim comfort

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    100

    Close colour · Buildable

    Ingredients (not scored): 16% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: deep neutral brown

    Medium confidence· Digital match

    View match
  2. #4 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Malt
    Shade match 90
    $22SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame format and precision: pencil

    Differences: Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  3. #5 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Satin Plum
    Shade match 85
    $4Ulta BeautyUlta Beauty$3 less (43%)

    Matches: Very close colourSame format and precision: pencilBoth claim comfort

    Differences: Cool rather than neutral undertoneMauve rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    100

    Very close colour · Satin · Buildable

    Ingredients (not scored): 16% ingredient overlap

    Differences: Cool rather than neutral undertone · Mauve rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: Purple mauve

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Lip Liner

    NIGHT BIRD
    Shade match 89
    $26Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same neutral undertoneClaims smudge and transferClaims waterproof

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: rich chocolate

    Medium confidence· Digital match

    View match
  5. #7 · Versed

    Lip Frame Defining Lip Liner

    Fringe
    Shade match 86
    $12.99Ulta BeautyUlta BeautyCosts $5.99 more

    Matches: Very close colourSame format and precision: pencilBoth claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: Brick Brown

    Medium confidence· Digital match

    View match
  6. #8 · R.E.M. Beauty

    At The Borderline Lip Liner Pencil

    adlibs
    Shade match 73
    $20Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same format and precision: pencil

    Differences: Warm rather than neutral undertoneRose rather than brownDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than neutral undertone · Rose rather than brown · Does not claim comfort

    Retailer shade note: terracotta rose

    Medium confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Nude Flip
    Shade match 90
    $10Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame neutral undertone

    Differences: Nude rather than brown10-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than brown · 10-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: nude

    Medium confidence· Digital match

    View match
  8. #10 · Rare Beauty

    Kind Words Matte Lip Liner

    Wise
    Shade match 91
    $18SephoraSephoraCosts $11 more

    Matches: Very close colourClaims smudge and transferClaims waterproof

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    49
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: medium warm brown

    Medium confidence· Digital match

    View match
  9. #11 · R.E.M. Beauty

    At The Borderline Lip Liner Pencil

    eq
    Shade match 71
    $20Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same format and precision: pencil

    Differences: Cool rather than neutral undertoneNude rather than brownDoes not claim comfort

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone · Nude rather than brown · Does not claim comfort

    Retailer shade note: rosy brown nude

    Medium confidence· Digital match

    View match
  10. #12 · MERIT

    Signature Lip Sheer Lip Liner

    Cowboy
    Shade match 68
    $24SephoraSephoraCosts $17 more

    Matches: Same format and precision: pencilBoth claim comfortClaims hydration

    Differences: Noticeably different swatch colourWarm rather than neutral undertone

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Satin · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than neutral undertone

    Retailer shade note: rich warm brown

    Medium confidence· Digital match

    View match
  11. #13 · Fara Homidi

    Smudge & Contour Lip Pencil

    Bruni
    Shade match 86
    $36SephoraSephoraCosts $29 more

    Matches: Same format and precision: pencilClaims hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: very deep, dark brown with a hint of warmth

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Blurfiller Blurring Lip Contour

    Brown Worth It Intense
    Shade match 91
    $9.99TargetTargetCosts $2.99 more

    Matches: Very close colourSame neutral undertone

    Differences: Does not claim comfort

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim comfort

    Medium confidence· Digital match

    View match
  13. #15 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    No Equivalent
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Claims smudge and transferClaims waterproofSame format and precision: pencil

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Subtle Touch
    Shade match 86
    $10Ulta BeautyUlta BeautyCosts $3 more

    Opaque

    Differences: Warm rather than neutral undertone10-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · 10-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: subtle touch

    Medium confidence· Digital match

    View match
  15. #17 · Palladio Beauty

    Lip Liner Classic Pencil

    Vermouth
    Shade match 83
    $9.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Same format and precision: pencil

    Differences: Cool rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  16. #18 · Essence

    8H Matte Comfort Lipliner

    Cinnamon Spice
    Shade match 79
    $3.99Ulta BeautyUlta Beauty$3.01 less (43%)

    Matches: Same neutral undertoneClaims waterproofSame format and precision: pencil

    Differences: Lighter8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    57
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter · 8-hour wear rather than not listed (longevity)

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Club Hopper
    Shade match 81
    $6Ulta BeautyUlta Beauty(product price)$1 less (14%)

    Matches: Same format and precision: pencil

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: brown with reddish undertone

    Medium confidence· Digital match

    View match
  18. #20 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Chai
    Shade match 81
    $22SephoraSephoraCosts $15 more

    Matches: Same format and precision: pencil

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: cinnamon brown

    Medium confidence· Digital match

    View match
  19. #21 · Westman Atelier

    Lip Shape Defining Lip Liner

    Mink
    Shade match 77
    $34SephoraSephoraCosts $27 more

    Matches: Same neutral undertoneSame format and precision: pencilBoth claim comfort

    Differences: DeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: espresso

    Medium confidence· Digital match

    View match
  20. #22 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Extra Thigh
    Shade match 84
    $24SephoraSephoraCosts $17 more

    Matches: Claims smudge and transferClaims waterproofSame format and precision: pencil

    Differences: Cool rather than neutral undertone8-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than neutral undertone · 8-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Maracuja Juicy Lip Liner

    Honeysuckle
    Shade match 79
    $23SephoraSephoraCosts $16 more

    Matches: Claims smudge and transferSame format and precision: pencilClaims hydration

    Differences: Cool rather than neutral undertoneDoes not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Does not claim comfort

    Medium confidence· Digital match

    View match
  22. Shade match 79
    $22SephoraSephoraCosts $15 more

    Matches: Same format and precision: pencilClaims hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: medium brown

    Medium confidence· Digital match

    View match
  23. #25 · Versed

    Lip Frame Defining Lip Liner

    Sculpt
    Shade match 76
    $12.99Ulta BeautyUlta BeautyCosts $5.99 more

    Matches: Same format and precision: pencilBoth claim comfortClaims hydration

    Differences: Warm rather than neutral undertoneNude rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than neutral undertone · Nude rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: Pink Caramel

    Medium confidence· Digital match

    View match
  24. Shade match 78
    $28Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same format and precision: pencilClaims hydration

    Differences: Warm rather than neutral undertoneNude rather than brownLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than neutral undertone · Nude rather than brown · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: warm neutral nude

    Medium confidence· Digital match

    View match
  25. #27 · Palladio Beauty

    Lip Liner Classic Pencil

    Café
    Shade match 78
    $9.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Same format and precision: pencil

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  26. #28 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Cold Brew
    Shade match 78
    $6Ulta BeautyUlta Beauty(product price)$1 less (14%)

    Matches: Same neutral undertoneSame format and precision: pencil

    Differences: Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: true brown

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Beige Boost
    Shade match 80
    $10Ulta BeautyUlta BeautyCosts $3 more

    Opaque

    Differences: Warm rather than neutral undertone10-hour wear rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · 10-hour wear rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: soft beige brown

    Medium confidence· Digital match

    View match
  28. #30 · Hourglass

    Shape and Sculpt Lip Liner

    Uncover 4
    Shade match 85
    $29SephoraSephoraCosts $22 more

    Matches: Claims smudge and transferBoth claim comfortClaims hydration

    Differences: Warm rather than neutral undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: Warm Terrocatta

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Rare Beauty Kind Words Matte Lip Liner in Gifted, against Morphe Signature Lip Pencil in Other Half. Every attribute compared, with its share of the score.

ComparedYour shadeOther HalfClosest shade matchGiftedScore
Shade match60% of overall94
Colour91#813f32#82433aVery close colourColour difference 2.1 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.7 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall49
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Smudge and transfer40Not listedClaimedSome differenceThe match claims smudge or transfer resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Format and precision85PencilRetractableCloseRetractable rather than pencil
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 77/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Kind Words Matte Lip Liner in Gifted.

Same or better

  • Very close colour
  • Same neutral undertone
  • Claims smudge and transfer
  • Claims waterproof
  • Both claim comfort
  • Claims hydration

Different

  • Long-wearing longevity instead of not listed

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionrich red-browndeep reddish brown
BaseOil-based, no siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Bobbi Brown Lip Liner Pencil in Rum Raisin, against Morphe Signature Lip Pencil in Other Half. Every attribute compared, with its share of the score.

ComparedYour shadeOther HalfClosest overall alternativeRum RaisinScore
Shade match60% of overall78
Colour71#813f32#7a4941Close colourColour difference 4.8 (0 is identical)
Depth96Deep / darkMediumCloseDepth difference 2.3 on the 0–100 scale
Undertone60NeutralCoolSome differenceOne side neutral: partial agreement
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 1 of 4 compared100
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 79/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Lip Liner Pencil in Rum Raisin.

Same or better

  • Cool rather than neutral undertone
  • Same format and precision: pencil

Different

  • Small colour difference on the swatch
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionrich red-brownmedium plum brown
BaseOil-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Rare Beauty Kind Words Matte Lip Liner Gifted

Best price
$18SephoraSephora
Costs $11 more

Your shade $7 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Bobbi Brown Lip Liner Pencil Rum Raisin

Best price
$35Ulta BeautyUlta Beauty
Costs $28 more

Your shade $7 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.