Beautler.Your beauty butler

Closest shade match: e.l.f. Cosmetics Love Triangle Lip Filler Liner Mauve

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
e.l.f. Cosmetics
Mauve
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: Opaque
Shade match
95out of 100
Colour
92
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$5Ulta BeautyUlta Beauty
$2 less (29%)

Your shade $7 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Saie Lip Liner 101: Creamy & Nourishing Lip Pencil Fling

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

The match
Saie
Fling
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Matte
Overall match
86out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
70
Best price
$20SephoraSephora
Costs $13 more

Your shade $7 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MERIT

    Signature Lip Sheer Lip Liner

    Coupé
    Shade match 80
    $24SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort

    Differences: Pink rather than mauve

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Satin · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than mauve

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  2. #4 · R.E.M. Beauty

    At The Borderline Lip Liner Pencil

    lyrics
    Shade match 82
    $20Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same format and precision: pencil

    Differences: Neutral rather than cool undertoneRose rather than mauveDoes not claim comfort

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · Does not claim comfort

    Retailer shade note: chestnut rose

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Lip Liner Pencil

    Beige-turner
    Shade match 82
    $25Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame cool undertoneSame format and precision: pencil

    Differences: Nude rather than mauveDoes not claim comfort

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 12% ingredient overlap

    Differences: Nude rather than mauve · Does not claim comfort

    Retailer shade note: dusty beige

    Medium confidence· Digital match

    View match
  4. #6 · MERIT

    Signature Lip Sheer Lip Liner

    Cassis
    Shade match 78
    $24SephoraSephoraCosts $17 more

    Matches: Same format and precision: pencilBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneRose rather than mauve

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Satin · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve

    Retailer shade note: rich rose

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Maracuja Juicy Lip Liner

    Dusty Mauve
    Shade match 93
    $23Ulta BeautyUlta BeautyCosts $16 more

    Matches: Very close colourSame cool undertoneClaims smudge and transfer

    Differences: Does not claim comfort

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim comfort

    Medium confidence· Digital match

    View match
  6. #8 · Bobbi Brown

    Lip Liner Pencil

    Pale Mauve
    Shade match 78
    $35SephoraSephoraCosts $28 more

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Does not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 15% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: a light heather

    Medium confidence· Digital match

    View match
  7. #9 · MERIT

    Signature Lip Sheer Lip Liner

    Bespoke
    Shade match 74
    $24SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort

    Differences: Brown rather than mauve

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Satin · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than mauve

    Retailer shade note: pink brown

    Medium confidence· Digital match

    View match
  8. Shade match 72
    $20SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort

    Differences: Nude rather than mauve

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Nude rather than mauve

    Retailer shade note: plum brown nude

    Medium confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Lip Liner Pencil

    Mahogany
    Shade match 74
    $25Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Brown rather than mauveDoes not claim comfort

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 12% ingredient overlap

    Differences: Brown rather than mauve · Does not claim comfort

    Retailer shade note: intense reddish-brown

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Lip Liner Pencil

    Sweet Talk
    Shade match 73
    $25Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same format and precision: pencil

    Differences: Neutral rather than cool undertonePink rather than mauveDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than mauve · Does not claim comfort

    Retailer shade note: deep dirty pink

    Medium confidence· Digital match

    View match
  11. #13 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    608C Limitless Brown
    Shade match 82
    $26SephoraSephoraCosts $19 more

    Matches: Same cool undertoneClaims smudge and transferSame format and precision: pencil

    Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)

    Retailer shade note: Shimmery Rich Chocolate Brown

    Medium confidence· Digital match

    View match
  12. #14 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Mauve
    Shade match 83
    $6Ulta BeautyUlta Beauty(product price)$1 less (14%)

    Matches: Same cool undertoneSame format and precision: pencilClaims hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: mauve

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Powermatte High Intensity Lip Pencil

    Bohemian Rhapsody - 181
    Shade match 82
    $32SephoraSephoraCosts $25 more

    Matches: Same cool undertoneClaims smudge and transferSame format and precision: pencil

    Differences: Brown rather than mauve12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Brown rather than mauve · 12-hour wear rather than not listed (longevity)

    Retailer shade note: auburn brown

    Medium confidence· Digital match

    View match
  14. Shade match 83
    $22SephoraSephoraCosts $15 more

    Matches: Very close colourSame cool undertoneSame format and precision: pencil

    Differences: Plum rather than mauveLong-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Plum rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: deep burgundy

    Medium confidence· Digital match

    View match
  15. #17 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Dolly Defined
    Shade match 83
    $24Ulta BeautyUlta BeautyCosts $17 more

    Matches: Very close colourClaims smudge and transferClaims waterproof

    Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: warm pink mauve

    Medium confidence· Digital match

    View match
  16. #18 · Bobbi Brown

    Lip Liner Pencil

    Afternoon Tea
    Shade match 67
    $35SephoraSephoraCosts $28 more

    Matches: Same format and precision: pencil

    Differences: Warm rather than cool undertoneBrown rather than mauveDoes not claim comfort

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than mauve · Does not claim comfort

    Retailer shade note: warm bricky brown

    Medium confidence· Digital match

    View match
  17. #19 · NARS

    Lip Liner

    HYÈRES
    Shade match 82
    $26Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)

    Retailer shade note: taupe brown

    Medium confidence· Digital match

    View match
  18. #20 · Revlon

    ColorStay Multi-Liner

    Less Traced
    Shade match 86
    $11.99Ulta BeautyUlta BeautyCosts $4.99 more

    Matches: Very close colourSame cool undertoneClaims smudge and transfer

    Differences: Brown rather than mauve

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than mauve

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Leave a Legacy
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneClaims smudge and transferClaims waterproof

    Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  20. #22 · MERIT

    Signature Lip Sheer Lip Liner

    Cowboy
    Shade match 63
    $24SephoraSephoraCosts $17 more

    Matches: Same format and precision: pencilBoth claim comfortClaims hydration

    Differences: Warm rather than cool undertoneBrown rather than mauve

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Satin · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than mauve

    Retailer shade note: rich warm brown

    Medium confidence· Digital match

    View match
  21. #23 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Abstract Rose
    Shade match 80
    $24Ulta BeautyUlta BeautyCosts $17 more

    Matches: Claims smudge and transferClaims waterproofSame format and precision: pencil

    Differences: Neutral rather than cool undertoneRose rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than not listed (longevity)

    Retailer shade note: toasted rosewood

    Medium confidence· Digital match

    View match
  22. Shade match 78
    $20SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort

    Differences: Red rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Red rather than mauve · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep burgundy red

    Medium confidence· Digital match

    View match
  23. #25 · Juvia's Place

    Luxe Lip Liners

    Lush
    Shade match 80
    $13Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same format and precision: pencil

    Differences: Neutral rather than cool undertoneRose rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: dark rose

    Medium confidence· Digital match

    View match
  24. Shade match 85
    $24SephoraSephoraCosts $17 more

    Matches: Same cool undertoneClaims smudge and transferClaims hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort

    Retailer shade note: cool rosy mauve

    Medium confidence· Digital match

    View match
  25. #27 · MERIT

    Signature Lip Sheer Lip Liner

    Brownstone
    Shade match 62
    $24SephoraSephoraCosts $17 more

    Matches: Same format and precision: pencilBoth claim comfortClaims hydration

    Differences: Warm rather than cool undertoneBrown rather than mauve

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Satin · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than mauve

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  26. #28 · Refy

    Lip Blur Lip Liner

    Clay
    Shade match 80
    $24SephoraSephoraCosts $17 more

    Matches: Very close colourBoth claim comfort

    Differences: Warm rather than cool undertoneRose rather than mauve

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than mauve

    Medium confidence· Digital match

    View match
  27. #29 · Refy

    Lip Blur Lip Liner

    Mauve
    Shade match 79
    $24SephoraSephoraCosts $17 more

    Matches: Very close colourBoth claim comfort

    Differences: Warm rather than cool undertonePink rather than mauve

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than mauve

    Retailer shade note: medium deep pink

    Medium confidence· Digital match

    View match
  28. #30 · Refy

    Lip Blur Lip Liner

    Opal
    Shade match 76
    $24SephoraSephoraCosts $17 more

    Matches: Both claim comfort

    Differences: Neutral rather than cool undertonePink rather than mauve

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than mauve

    Retailer shade note: light medium pink

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

e.l.f. Cosmetics Love Triangle Lip Filler Liner in Mauve, against Morphe Signature Lip Pencil in Hotline. Every attribute compared, with its share of the score.

ComparedYour shadeHotlineClosest shade matchMauveScore
Shade match60% of overall95
Colour92#8e5252#924e4dVery close colourColour difference 1.9 (0 is identical)
Depth99MediumMediumSameDepth difference 0.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100MauveMauveSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 2 of 4 compared64
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 80/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Love Triangle Lip Filler Liner in Mauve.

Same or better

  • $2 less
  • Very close colour
  • Same cool undertone
  • Same format and precision: pencil

Different

  • Long-wearing longevity instead of not listed
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptioncool mauveNot listed
BaseOil-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Saie Lip Liner 101: Creamy & Nourishing Lip Pencil in Fling, against Morphe Signature Lip Pencil in Hotline. Every attribute compared, with its share of the score.

ComparedYour shadeHotlineClosest overall alternativeFlingScore
Shade match60% of overall88
Colour93#8e5252#894d4eVery close colourColour difference 1.8 (0 is identical)
Depth95MediumDeep / darkCloseDepth difference 2.8 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family30MauvePlumSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 1 of 4 compared100
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 86/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Saie Lip Liner 101: Creamy & Nourishing Lip Pencil in Fling.

Same or better

  • Very close colour
  • Same cool undertone
  • Same format and precision: pencil
  • Both claim comfort
  • Claims hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptioncool mauveRich Red Plum
BaseOil-based, no siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

e.l.f. Cosmetics Love Triangle Lip Filler Liner Mauve

Best price
$5Ulta BeautyUlta Beauty
$2 less (29%)

Your shade $7 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Saie Lip Liner 101: Creamy & Nourishing Lip Pencil Fling

Best price
$20SephoraSephora
Costs $13 more

Your shade $7 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.