Mauve · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $7 at Ulta Beauty
L.A. Girl Perfect Precision Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$4View at Ulta BeautyThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
SephoraYour shade $7 at Ulta Beauty
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $28 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Brown rather than mauveDoes not claim comfort
Close colour
Ingredients (not scored): 15% ingredient overlap
Differences: Brown rather than mauve · Does not claim comfort
Retailer shade note: medium plum brown
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)Costs $18 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: LighterNude rather than mauveDoes not claim comfort
Close colour
Ingredients (not scored): 12% ingredient overlap
Differences: Lighter · Nude rather than mauve · Does not claim comfort
Retailer shade note: dusty beige
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $13 moreMatches: Same format and precision: pencil
Differences: Warm rather than cool undertoneRose rather than mauveDoes not claim comfort
Close colour · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than mauve · Does not claim comfort
Retailer shade note: terracotta rose
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta BeautyCosts $13 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Nude rather than mauveDoes not claim comfort
Close colour · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Nude rather than mauve · Does not claim comfort
Retailer shade note: rosy brown nude
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta BeautyCosts $18 moreMatches: Same format and precision: pencil
Differences: Neutral rather than cool undertonePink rather than mauveDoes not claim comfort
Slight colour difference
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than mauve · Does not claim comfort
Retailer shade note: deep dirty pink
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$2 less (29%)Matches: Same cool undertoneSame format and precision: pencil
Differences: Long-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim comfort
Medium confidence· Digital match
e.l.f. Cosmetics Love Triangle Lip Filler Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$5View at Ulta Beauty
Target$5View at TargetSephoraCosts $17 moreMatches: Same format and precision: pencilBoth claim comfortClaims hydration
Differences: Warm rather than cool undertoneBrown rather than mauve
Close colour · Satin · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than mauve
Retailer shade note: rich warm brown
Medium confidence· Digital match
MERIT Signature Lip Sheer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $13 moreMatches: Same format and precision: pencil
Differences: LighterNeutral rather than cool undertoneRose rather than mauve
Slight colour difference · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Rose rather than mauve · Does not claim comfort
Retailer shade note: chestnut rose
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame cool undertoneClaims smudge and transfer
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)
Very close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
NYX Professional Makeup Line Loud Longwear Lip Liner
Every store that sells this shade · prices as last checked
Target$7.99View at TargetUlta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2.99 moreMatches: Very close colourSame cool undertoneSame format and precision: pencil
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)Does not claim comfort
Very close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim comfort
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9.99 · product priceView at Ulta BeautyUlta BeautyCosts $5.99 moreMatches: Near-identical swatch colourSame format and precision: pencilBoth claim comfort
Differences: Warm rather than cool undertoneBrown rather than mauveLong-wearing rather than not listed (longevity)
Looks identical · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: Brick Brown
High confidence· Digital match
Versed Lip Frame Defining Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautySephoraCosts $17 moreMatches: Same cool undertoneBoth claim comfort
Differences: Pink rather than mauve
Close colour · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Pink rather than mauve
Retailer shade note: deep wine pink
Medium confidence· Digital match
Refy Lip Blur Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $19 moreMatches: Very close colourSame cool undertoneClaims waterproof
Differences: Brown rather than mauve8-hour wear rather than not listed (longevity)Does not claim comfort
Very close colour · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than mauve · 8-hour wear rather than not listed (longevity) · Does not claim comfort
Retailer shade note: rich auburn
Medium confidence· Digital match
RMS Beauty Go Nude Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $2.49 moreMatches: Same format and precision: pencil
Differences: Neutral rather than cool undertoneNude rather than mauveDoes not claim comfort
Slight colour difference · Satin
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than mauve · Does not claim comfort
Retailer shade note: soft neutral beige
Medium confidence· Digital match
L'Oréal Paris Colour Riche Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautyUlta Beauty$3.01 less (43%)Matches: Claims waterproofSame format and precision: pencilBoth claim comfort
Differences: Neutral rather than cool undertoneBrown rather than mauve8-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than mauve · 8-hour wear rather than not listed (longevity)
Retailer shade note: brown
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$3.99View at Ulta Beauty
CVS$4.99View at CVS
Walmart$7.40View at WalmartSephoraCosts $18 moreMatches: Same cool undertoneClaims smudge and transferClaims waterproof
Differences: 16-hour wear rather than not listed (longevity)Does not claim comfort
Close colour · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: 16-hour wear rather than not listed (longevity) · Does not claim comfort
Retailer shade note: pink-mauve w/soft pearl
High confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$3 less (43%)Matches: Same format and precision: pencilBoth claim comfort
Differences: Neutral rather than cool undertoneBrown rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Buildable
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: deep neutral brown
Medium confidence· Digital match
L.A. Girl Perfect Precision Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $4 · product priceView at Ulta BeautySephoraCosts $18 moreMatches: Same cool undertoneClaims smudge and transferClaims waterproof
Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: dark burgundy brown
Medium confidence· Digital match
Natasha Denona I Need A Nude Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta BeautyCosts $19 moreMatches: Claims smudge and transferClaims waterproofSame format and precision: pencil
Differences: Neutral rather than cool undertoneBrown rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: rich chocolate
Medium confidence· Digital match
NARS Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephoraCosts $11 moreMatches: Very close colourClaims smudge and transferClaims waterproof
Differences: Neutral rather than cool undertoneBrown rather than mauveLong-wearing rather than not listed (longevity)
Very close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: deep reddish brown
Medium confidence· Digital match
Rare Beauty Kind Words Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty$18View at Ulta BeautyUlta BeautyCosts $3 moreMatches: Very close colour
Differences: Neutral rather than cool undertoneNude rather than mauve10-hour wear rather than not listed (longevity)
Very close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than mauve · 10-hour wear rather than not listed (longevity) · Does not claim comfort
Retailer shade note: nude
Medium confidence· Digital match
NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beauty$10View at Ulta BeautyUlta Beauty(product price)$1 less (14%)Matches: Same cool undertoneSame format and precision: pencilClaims hydration
Differences: LighterLong-wearing rather than not listed (longevity)Does not claim comfort
Slight colour difference · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: mauve
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
Walmart$5.97 · out of stockView at Walmart
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyCVS$6.59View at CVSWalmart$17.91 · out of stockView at WalmartSephoraCosts $25 moreMatches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: LighterBrown rather than mauve12-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Brown rather than mauve · 12-hour wear rather than not listed (longevity)
Retailer shade note: auburn brown
Medium confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$32View at Ulta BeautySephoraCosts $11 moreMatches: Claims smudge and transferClaims waterproofBoth claim comfort
Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)
Retailer shade note: warm mauve
High confidence· Digital match
Rare Beauty Kind Words Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty$18View at Ulta BeautyUlta BeautyCosts $2.99 moreMatches: Same format and precision: pencil
Differences: Neutral rather than cool undertoneBrown rather than mauveLong-wearing rather than not listed (longevity)
Close colour
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim comfort
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.99View at Ulta BeautySephoraCosts $25 moreMatches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: Red rather than mauve12-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Red rather than mauve · 12-hour wear rather than not listed (longevity)
Retailer shade note: maple red
Medium confidence· Digital match
NARS Powermatte High Intensity Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $22 moreMatches: Same format and precision: pencilBoth claim comfort
Differences: Warm rather than cool undertoneBrown rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: warm mahogany
Medium confidence· Digital match
Pat McGrath Labs Dramatique Mega Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29 · out of stockView at Ulta BeautyUlta Beauty(product price)$1 less (14%)Matches: Same cool undertoneSame format and precision: pencil
Differences: Plum rather than mauveLong-wearing rather than not listed (longevity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Plum rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim comfort
Retailer shade note: plum with mauve undertone
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyShowing 12 of 28 matches
L.A. Girl Perfect Precision Lip Liner Pencil in Satin Plum, against Morphe Signature Lip Pencil in Whipped. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L.A. Girl Perfect Precision Lip Liner Pencil in Satin Plum.
Weighted ingredient similarity 16%. Ingredients only affect results through the filters.
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil in Fling, against Morphe Signature Lip Pencil in Whipped. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Saie Lip Liner 101: Creamy & Nourishing Lip Pencil in Fling.
Weighted ingredient similarity 10%. Ingredients only affect results through the filters.
L.A. Girl Perfect Precision Lip Liner Pencil Satin Plum
Ulta BeautyYour shade $7 at Ulta Beauty
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil Fling
SephoraYour shade $7 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
