Purple · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
30 matches
30 matches
The equivalent shade and the most similar eyeshadow overall.
Ulta BeautyYour shade $6 at Ulta Beauty
ColourPop Jelly Much Gel Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $12 moreMatches: Same finish: metallicSame longevity: long-wearingBoth claim crease resistance
No material differences in the data we have.
Close colour · Metallic
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: vibrant orchid
Medium confidence· Digital match
about-face Fractal Glitter Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18 · product priceView at Ulta Beauty
SephoraCosts $16 moreMatches: Same cool undertoneSame finish: metallicSame longevity: long-wearing
Differences: Does not claim crease resistance
Close colour · Metallic · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim crease resistance
Retailer shade note: electric violet metallic
Medium confidence· Digital match
Danessa Myricks Beauty Colorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Duochrome rather than metallic (finish)Powder rather than stick (format)Does not claim crease resistance
Very close colour · Duochrome
Ingredients (not scored): 4% ingredient overlap
Differences: Duochrome rather than metallic (finish) · Powder rather than stick (format) · Does not claim crease resistance
Retailer shade note: metallic vivid violet with a blue duochrome flip
Medium confidence· Digital match
ColourPop Super Shock Shadow
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same cool undertoneSame format: stick
Differences: Not listed rather than long-wearing (longevity)Does not claim crease resistance
Close colour · Glitter · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Not listed rather than long-wearing (longevity) · Does not claim crease resistance
Retailer shade note: vibrant purple with silver, blue, violet and pink sparkle
Medium confidence· Digital match
ColourPop Jelly Much Gel Eyeshadow Stick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$10View at Ulta BeautyUlta BeautyCosts $20 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim crease resistance
Differences: Noticeably different swatch colourPowder rather than stick (format)
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than stick (format)
Retailer shade note: purple shimmer
High confidence· Digital match
Lancôme Idôle Goddess Dimension Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Same cool undertoneSame finish: metallicSame longevity: long-wearing
Differences: Noticeably different swatch colourLighter
Visibly different colour · Metallic
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: digital lavender
High confidence· Digital match
about-face Fractal Glitter Eye Paint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18 · product priceView at Ulta BeautyUlta BeautyCosts $23 moreMatches: Same cool undertoneSame finish: metallicSame format: stick
Differences: Noticeably different swatch colour8-hour wear rather than long-wearing (longevity)Does not claim crease resistance
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · 8-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Sensitive rather than dry (skin types)
Medium confidence· Digital match
Clinique Chubby Stick Eye Shadow Tint For Eyes
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $26 moreMatches: Same cool undertone
Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)Does not claim crease resistance
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim crease resistance
Retailer shade note: Muted Cool Violet
Medium confidence· Digital match
Violette_Fr PLUME EYESHADOW Feather Matte Veil + Feather Shimmer Veil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautyCosts $20 moreMatches: Same format: stickBoth claim crease resistance
Differences: Noticeably different swatch colourLighter12-hour wear rather than long-wearing (longevity)
Visibly different colour · Shimmer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: the dreamies
Medium confidence· Digital match
Half Magic Sparklestik Eye Crayon
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $19 moreMatches: Same cool undertoneSame format: stickBoth claim crease resistance
Differences: Noticeably different swatch colour16-hour wear rather than long-wearing (longevity)Sensitive rather than dry (skin types)
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · 16-hour wear rather than long-wearing (longevity) · Sensitive rather than dry (skin types)
Retailer shade note: pearl lavender
High confidence· Digital match
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $28 moreMatches: Same cool undertoneSame format: stickBoth claim crease resistance
Differences: Noticeably different swatch colour24-hour wear rather than long-wearing (longevity)Normal, Dry, Combination rather than dry (skin types)
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · 24-hour wear rather than long-wearing (longevity) · Normal, Dry, Combination rather than dry (skin types)
Retailer shade note: shimmering dusty lavender
High confidence· Digital match
Laura Mercier Caviar Stick Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta BeautyCosts $6 moreMatches: Same cool undertoneSame finish: metallic
Differences: Noticeably different swatch colourLighter24-hour wear rather than long-wearing (longevity)
Visibly different colour · Metallic
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 24-hour wear rather than long-wearing (longevity) · Does not claim crease resistance
Retailer shade note: lilac
High confidence· Digital match
NYX Professional Makeup Lid Lingerie Cream Eye Pigment
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $28 moreMatches: Same cool undertoneSame finish: metallicSame format: stick
Differences: Noticeably different swatch colourDeeper24-hour wear rather than long-wearing (longevity)
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 24-hour wear rather than long-wearing (longevity) · Normal, Dry, Combination rather than dry (skin types)
Retailer shade note: a bright lavender
High confidence· Digital match
Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5.99 moreMatches: Same cool undertoneSame format: stickBoth claim crease resistance
Differences: Noticeably different swatch colourDeeper24-hour wear rather than long-wearing (longevity)
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: shimmer lilac
High confidence· Digital match
Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Walgreens$10.99View at WalgreensUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
CVS$11.99View at CVSUlta BeautyCosts $24 moreMatches: Same cool undertoneSame finish: metallicSame longevity: long-wearing
Differences: Noticeably different swatch colourLighter
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: vibrant violet
High confidence· Digital match
RMS Beauty Eyelights Cream Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautySephoraCosts $23 moreMatches: Same cool undertoneSame format: stickBoth claim crease resistance
Differences: Noticeably different swatch colour12-hour wear rather than long-wearing (longevity)
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: silver lilac
High confidence· Digital match
MAC Cosmetics Dazzleshadow Eye Shadow Stick
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $14 moreMatches: Same cool undertoneSame finish: metallicSame format: stick
Differences: Noticeably different swatch colourLighterMauve rather than purple
Visibly different colour · Metallic
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than purple · 8-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Normal, Dry, Sensitive rather than dry (skin types)
Retailer shade note: cool mauve
Medium confidence· Digital match
Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta BeautyCosts $29 moreMatches: Same longevity: long-wearingBoth claim crease resistance
Differences: Noticeably different swatch colourLighterPowder rather than stick (format)
Visibly different colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Sensitive rather than dry (skin types)
Medium confidence· Digital match
Clinique All About Shadow Duo Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta BeautyCosts $5.99 moreMatches: Same cool undertoneSame finish: metallicBoth claim crease resistance
Differences: Noticeably different swatch colourDeeper12-hour wear rather than long-wearing (longevity)
Visibly different colour · Metallic
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: violet
Medium confidence· Digital match
Milani Gilded Eyeshadow Sticks
Every store that sells this shade · prices as last checked
SephoraCosts $14 moreMatches: Same cool undertoneSame finish: metallicSame format: stick
Differences: Noticeably different swatch colourLighter8-hour wear rather than long-wearing (longevity)
Visibly different colour · Metallic
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Normal, Dry, Sensitive rather than dry (skin types)
Retailer shade note: bright purple
Medium confidence· Digital match
Tower 28 Beauty GoGo Cooling Shimmer Stick 8H Eyeshadow
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta BeautyCosts $21 moreMatches: Same longevity: long-wearingBoth claim crease resistance
Differences: Noticeably different swatch colourLighterPowder rather than stick (format)
Visibly different colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Sensitive rather than dry (skin types)
Retailer shade note: super shimmer
Medium confidence· Digital match
Clinique All About Shadow Single Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta BeautyCosts $19 moreMatches: Same cool undertoneSame finish: metallicSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperDoes not claim crease resistance
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim crease resistance
Retailer shade note: metallic violet
High confidence· Digital match
Smashbox Always On Cream Eye Shadow Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $20 moreMatches: Same cool undertoneSame finish: metallicBoth claim crease resistance
Differences: Noticeably different swatch colourDeeperPowder rather than stick (format)
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than stick (format) · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: cool purple
High confidence· Digital match
MAC Cosmetics Matte Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $17 moreMatches: Same cool undertone
Differences: Noticeably different swatch colourDeeperPowder rather than stick (format)
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than stick (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance
Retailer shade note: sheer lilac shimmer
High confidence· Digital match
Urban Decay 24/7 Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta BeautySephoraCosts $22 moreShimmer
Differences: Noticeably different swatch colourPalette rather than stick (format)Not listed rather than long-wearing (longevity)
Visibly different colour · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Palette rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance
Medium confidence· Digital match
Kaja Eye Bento Bouncy Eyeshadow Trio
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)Costs $19 moreMatches: Same cool undertoneSame finish: metallicSame format: stick
Differences: Noticeably different swatch colourLighterMauve rather than purple
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than purple · 16-hour wear rather than long-wearing (longevity) · Sensitive rather than dry (skin types)
High confidence· Digital match
IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same cool undertoneSame finish: metallicSame longevity: long-wearing
Differences: Noticeably different swatch colourMauve rather than purpleDoes not claim crease resistance
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than purple · Does not claim crease resistance
Retailer shade note: metallic silvery mauve
High confidence· Digital match
ColourPop Shadow Stix
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyUlta BeautyCosts $38 moreMatches: Same longevity: long-wearingBoth claim crease resistance
Differences: Noticeably different swatch colourLighterPowder rather than stick (format)
Visibly different colour · Shimmer
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Powder rather than stick (format) · Sensitive rather than dry (skin types)
Medium confidence· Digital match
Clinique All About Shadow Quad Eyeshadow
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautySephoraCosts $28 moreMatches: Same cool undertoneSame finish: metallicSame format: stick
Differences: Noticeably different swatch colourDeeper12-hour wear rather than long-wearing (longevity)
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Normal, Combination rather than dry (skin types)
Retailer shade note: metallic royal purple
Medium confidence· Digital match
Anastasia Beverly Hills Glidr Eyeshadow Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyShowing 12 of 29 matches
ColourPop Jelly Much Gel Eyeshadow in Duckling, against NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil in Eggplant. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ColourPop Jelly Much Gel Eyeshadow in Duckling.
Weighted ingredient similarity 2%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $6 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
