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Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil Iced Latte dupes and alternatives NYX Professional Makeup

Mauve · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: e.l.f. Cosmetics Perfect 10 Eyeshadow Palette So Bright Now

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
NYX Professional Makeup
Iced LatteChange shade
Colour family, undertone and depth: Mauve · Cool · Light
Finish and pigmentation: Metallic
The match
e.l.f. Cosmetics
So Bright Now
Colour family, undertone and depth: —
Finish and pigmentation: Matte · Opaque

Matched on pan 4.

Shade match
89out of 100
Colour
99
Depth
99
Undertone (Undertone and colour family)
60
Medium confidence· Digital matchWhy it matches
Best price
$11Ulta BeautyUlta Beauty
Costs $5 more

Your shade $6 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Le Shadow Stick Magnetic Mauve

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
NYX Professional Makeup
Iced LatteChange shade
Colour family, undertone and depth: Mauve · Cool · Light
Finish and pigmentation: Metallic
The match
L'Oréal Paris
Magnetic Mauve
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and pigmentation: Metallic
Overall match
84out of 100
Shade (Shade match)
88
Finish (Finish, pigmentation & format)
97
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
50
Match price
$13.99Ulta BeautyUlta Beauty
Costs $7.99 more

Your shade $6 at Ulta Beauty · product price; shade not separately priced · lowest price $9.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Mauve Amethyst
    Shade match 80
    $25Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same cool undertoneSame finish: metallicSame format: stick

    Differences: Deeper8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: vintage mauve

    High confidence· Digital match

    View match
  2. #4 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Prima
    Shade match 84
    $28Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame format: stickSame longevity: long-wearing

    Differences: Pink rather than mauveDoes not claim crease resistance

    Score details
    Shade match
    84
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than mauve · Does not claim crease resistance

    Retailer shade note: light pink pearl

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Rosé + Truffles
    Shade match 87
    $37Ulta BeautyUlta BeautyCosts $31 more

    Matches: Near-identical swatch colourSame finish: metallicBoth claim crease resistance

    Differences: Rose rather than mauvePowder rather than stick (format)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    0

    Looks identical · Metallic · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Rose rather than mauve · Powder rather than stick (format) · 12-hour wear rather than long-wearing (longevity) · Sensitive rather than dry (skin types)

    Medium confidence· Digital match

    View match
  4. #6 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Glimmer Rose
    Shade match 79
    $25Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Same finish: metallicSame format: stickBoth claim crease resistance

    Differences: Rose rather than mauve16-hour wear rather than long-wearing (longevity)Sensitive rather than dry (skin types)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    20

    Close colour · Metallic · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Rose rather than mauve · 16-hour wear rather than long-wearing (longevity) · Sensitive rather than dry (skin types)

    Medium confidence· Digital match

    View match
  5. #7 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    20S rose
    Shade match 86
    $39SephoraSephoraCosts $33 more

    Matches: Very close colourBoth claim crease resistanceClaims comfort

    Differences: Rose rather than mauveLiquid rather than stick (format)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    78
    Wear & performance
    81
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Rose rather than mauve · Liquid rather than stick (format) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: dusty rose shimmer

    Medium confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Eyes To Mesmerise Cream Eyeshadow

    Pillow Talk
    Shade match 78
    $36SephoraSephoraCosts $30 more

    Matches: Same longevity: long-wearingBoth claim crease resistance

    Differences: Pink rather than mauve

    Score details
    Shade match
    78
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Close colour · Glitter

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than mauve

    Retailer shade note: dusty-pink with rose-gold sparkle

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Take Your Pink

    Matched on pan 2

    Shade match 79
    $4Ulta BeautyUlta Beauty$2 less (33%)

    Matches: Same finish: metallicSame longevity: long-wearing

    Differences: Rose rather than mauvePowder rather than stick (format)Does not claim crease resistance

    Score details
    Shade match
    79
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Rose rather than mauve · Powder rather than stick (format) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  8. #10 · MERIT

    Solo Shadow Cream Eyeshadow

    Glacé
    Shade match 82
    $26SephoraSephoraCosts $20 more

    Matches: Very close colourBoth claim crease resistanceClaims waterproof

    Differences: Rose rather than mauve12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Rose rather than mauve · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: soft rose

    Medium confidence· Digital match

    View match
  9. #11 · Milani

    Gilded Eyeshadow Sticks

    Rose
    Shade match 73
    $11.99Ulta BeautyUlta BeautyCosts $5.99 more

    Matches: Same finish: metallicBoth claim crease resistanceClaims waterproof

    Differences: Pink rather than mauve12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    97
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 13% ingredient overlap

    Differences: Pink rather than mauve · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: rosy pink

    Medium confidence· Digital match

    View match
  10. #12 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    03 Hot Lava
    Shade match 84
    $30Ulta BeautyUlta BeautyCosts $24 more

    Matches: Claims waterproofClaims comfortSame skin types: dry

    Differences: Liquid rather than stick (format)16-hour wear rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    84
    Finish, pigmentation & format
    78
    Wear & performance
    55
    Comfort & skin suitability
    70

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Liquid rather than stick (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: shimmer

    Medium confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Mauve On Over
    Shade match 82
    $10.50Ulta BeautyUlta Beauty(product price)Costs $4.50 more

    Matches: Same cool undertoneBoth claim crease resistanceClaims waterproof

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    85
    Wear & performance
    58
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: medium mauve shimmer

    High confidence· Digital match

    View match
  12. #14 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Rose Quartz
    Shade match 71
    $25Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same finish: metallicSame format: stickBoth claim crease resistance

    Differences: Warm rather than cool undertoneRose rather than mauve8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than mauve · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: rose gold

    High confidence· Digital match

    View match
  13. #15 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Ruby Shimmer
    Shade match 74
    $34SephoraSephoraCosts $28 more

    Matches: Same cool undertoneSame format: stickBoth claim crease resistance

    Differences: Plum rather than mauve24-hour wear rather than long-wearing (longevity)Normal, Dry, Combination rather than dry (skin types)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    73

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Plum rather than mauve · 24-hour wear rather than long-wearing (longevity) · Normal, Dry, Combination rather than dry (skin types)

    Retailer shade note: rich burgundy

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Dazzleshadow Eye Shadow Stick

    Subliminal Spark
    Shade match 75
    $29SephoraSephoraCosts $23 more

    Matches: Same cool undertoneSame format: stickBoth claim crease resistance

    Differences: Silver rather than mauve12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    50

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Silver rather than mauve · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: cool neutral with silver pearl

    Medium confidence· Digital match

    View match
  15. #17 · Nudestix

    Magnetic Luminous Eye Color

    Angel
    Shade match 70
    $29Ulta BeautyUlta BeautyCosts $23 more

    Matches: Same finish: metallicSame format: stickClaims waterproof

    Differences: Neutral rather than cool undertoneRose rather than mauve11-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · 11-hour wear rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: neutral nude rose gold

    High confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    Eyes To Mesmerise Cream Eyeshadow

    Rose Gold
    Shade match 70
    $36SephoraSephoraCosts $30 more

    Matches: Same longevity: long-wearingBoth claim crease resistance

    Differences: Pink rather than mauve

    Score details
    Shade match
    70
    Finish, pigmentation & format
    85
    Wear & performance
    100
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than mauve

    Retailer shade note: light pink

    Medium confidence· Digital match

    View match
  17. #19 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Pink Pearl
    Shade match 73
    $25SephoraSephoraCosts $19 more

    Matches: Same longevity: long-wearingBoth claim crease resistanceClaims waterproof

    Differences: Pink rather than mauve

    Score details
    Shade match
    73
    Finish, pigmentation & format
    85
    Wear & performance
    88
    Comfort & skin suitability
    40

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Pink rather than mauve

    Retailer shade note: opal pink

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Strawberries + Chocolate
    Shade match 78
    $37Ulta BeautyUlta BeautyCosts $31 more

    Matches: Very close colourSame finish: metallicBoth claim crease resistance

    Differences: Brown rather than mauvePowder rather than stick (format)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    0

    Very close colour · Metallic · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Brown rather than mauve · Powder rather than stick (format) · 12-hour wear rather than long-wearing (longevity) · Sensitive rather than dry (skin types)

    Medium confidence· Digital match

    View match
  19. #21 · Bobbi Brown

    Crystal Eyes Shimmer Eyeshadow Stick

    Pink
    Shade match 71
    $34SephoraSephoraCosts $28 more

    Matches: Same format: stickBoth claim crease resistanceClaims hydration

    Differences: DeeperPink rather than mauve12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    86
    Wear & performance
    81
    Comfort & skin suitability
    62

    Close colour · Glitter · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Pink rather than mauve · 12-hour wear rather than long-wearing (longevity) · Normal, Dry, Combination rather than dry (skin types)

    Retailer shade note: sparkling pink with multi-colored pearl

    Medium confidence· Digital match

    View match
  20. #22 · Laura Mercier

    Caviar Stick Eyeshadow

    Wild Rose
    Shade match 72
    $34SephoraSephoraCosts $28 more

    Matches: Same format: stickBoth claim crease resistanceClaims waterproof

    Differences: Rose rather than mauve24-hour wear rather than long-wearing (longevity)Normal, Dry, Combination rather than dry (skin types)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    53

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Rose rather than mauve · 24-hour wear rather than long-wearing (longevity) · Normal, Dry, Combination rather than dry (skin types)

    Retailer shade note: shimmering champagne rose

    Medium confidence· Digital match

    View match
  21. #23 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Nude Beach
    Shade match 70
    $34SephoraSephoraCosts $28 more

    Matches: Same format: stickBoth claim crease resistanceClaims waterproof

    Differences: Taupe rather than mauve24-hour wear rather than long-wearing (longevity)Normal, Dry, Combination rather than dry (skin types)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    88
    Wear & performance
    73
    Comfort & skin suitability
    73

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Taupe rather than mauve · 24-hour wear rather than long-wearing (longevity) · Normal, Dry, Combination rather than dry (skin types)

    Retailer shade note: a greyish taupe with a hint of shimmer.

    Medium confidence· Digital match

    View match
  22. Shade match 73
    $34SephoraSephoraCosts $28 more

    Matches: Very close colourBoth claim crease resistanceClaims waterproof

    Differences: Warm rather than cool undertoneGolden rather than mauve16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    85
    Wear & performance
    73
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · Golden rather than mauve · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: Shimmering bronzed gold

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Veluxe Pearl Eyeshadow

    Expensive Pink
    Shade match 80
    $26Ulta BeautyUlta BeautyCosts $20 more

    Matches: Very close colourBoth claim crease resistance

    Differences: Pink rather than mauveDuochrome rather than metallic (finish)Powder rather than stick (format)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    69
    Wear & performance
    81
    Comfort & skin suitability
    50

    Very close colour · Duochrome · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Pink rather than mauve · Duochrome rather than metallic (finish) · Powder rather than stick (format) · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: pink w/ duochrome

    Medium confidence· Digital match

    View match
  24. #26 · Ulta Beauty Collection

    Glitter Gaze 2-in-1 Shimmer Crayon & Liquid Eye Shadow

    Citrus Shimmer
    Shade match 78
    $16Ulta BeautyUlta BeautyCosts $10 more

    Shimmer

    Differences: Rose rather than mauveNot listed rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    78
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Rose rather than mauve · Not listed rather than long-wearing (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  25. #27 · Morphe

    ChromaPlus Eyeshadow Trio

    Cut to the Lace

    Matched on the Nightie Night pan

    Shade match 67
    $13Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same finish: metallicBoth claim crease resistanceSame skin types: dry

    Differences: Brown rather than mauvePowder rather than stick (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    88
    Wear & performance
    63
    Comfort & skin suitability
    100

    Close colour · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Brown rather than mauve · Powder rather than stick (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: blue-brown shift

    Medium confidence· Digital match

    View match
  26. #28 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Rosy

    Matched on the Shell pan

    Shade match 82
    $48Ulta BeautyUlta BeautyCosts $42 more

    Matches: Very close colour

    Differences: Rose rather than mauvePowder rather than stick (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    76
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Rose rather than mauve · Powder rather than stick (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance

    Medium confidence· Digital match

    View match
  27. #29 · RMS Beauty

    Eyelights Cream Eyeshadow

    Sunbeam
    Shade match 60
    $30Ulta BeautyUlta BeautyCosts $24 more

    Matches: Same finish: metallicSame longevity: long-wearingBoth claim crease resistance

    Differences: Warm rather than cool undertonePeach rather than mauve

    Score details
    Shade match
    60
    Finish, pigmentation & format
    97
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Metallic · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone · Peach rather than mauve

    Retailer shade note: golden coral with a hint of peach

    High confidence· Digital match

    View match
  28. #30 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Heat Ray / Biscotti

    Matched on the lighter eyeshadow pan

    Shade match 57
    $43SephoraSephoraCosts $37 more

    Matches: Same finish: metallicSame format: stickBoth claim crease resistance

    Differences: Nude rather than mauve24-hour wear rather than long-wearing (longevity)Normal, Dry, Combination rather than dry (skin types)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    100
    Wear & performance
    73
    Comfort & skin suitability
    73

    Close colour · Metallic · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than mauve · 24-hour wear rather than long-wearing (longevity) · Normal, Dry, Combination rather than dry (skin types)

    Retailer shade note: a shimmering golden copper / a warm beige brown

    Medium confidence· Digital match

    View match
  29. #31 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Authentic
    Shade match 64
    $11.99Ulta BeautyUlta Beauty(product price)Costs $5.99 more

    Matches: Same format: stickBoth claim crease resistance

    Differences: Warm rather than cool undertoneRose rather than mauve24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    88
    Wear & performance
    81
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than mauve · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: rose gold shimmer

    High confidence· Digital match

    View match
  30. #32 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    02 Blush Matte
    Shade match 89
    $15SephoraSephoraCosts $9 more

    Matches: Same format: stickClaims waterproof

    Differences: Matte rather than metallic (finish)12-hour wear rather than long-wearing (longevity)Does not claim crease resistance

    Score details
    Shade match
    89
    Finish, pigmentation & format
    23
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than metallic (finish) · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance

    Retailer shade note: 02 Blush Matte

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in So Bright Now, against NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil in Iced Latte. Matched on pan 4. Every attribute compared, with its share of the score.

ComparedYour shadeIced LatteClosest shade matchSo Bright NowScore
Shade match55% of overall89
Colour99#d59687#d39586Looks identicalColour difference 0.4 (0 is identical)
Depth99LightLightSameDepth difference 0.7 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family60MauveRoseSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall · 2 of 3 compared11
Finish5MetallicMatteDifferentMatte finish rather than metallic
Pigmentationnot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format35StickPaletteDifferentPowder rather than stick
Wear & performance10% of overall · 2 of 3 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableDryNot listedNot listed for eitherSkin types not listed for one product
Overall match 59/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Perfect 10 Eyeshadow Palette in So Bright Now.

Same or better

  • Near-identical swatch colour

Different

  • Matte finish instead of metallic
  • Palette format instead of stick
  • Not listed longevity instead of long-wearing
  • Does not claim crease resistance

Description and ingredients (information only, not scored)

Weighted ingredient similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmauvebright colors & warm-tone mattes
BasePowder-based, no siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

L'Oréal Paris Le Shadow Stick in Magnetic Mauve, against NYX Professional Makeup Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil in Iced Latte. Every attribute compared, with its share of the score.

ComparedYour shadeIced LatteClosest overall alternativeMagnetic MauveScore
Shade match55% of overall88
Colour81#d59687#c69587Close colourColour difference 3.5 (0 is identical)
Depth96LightMediumCloseDepth difference 2.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100MauveMauveSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared97
Finish100MetallicMetallicSameSame metallic finish
Pigmentationnot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Format85StickCreamCloseCream rather than stick
Wear & performance10% of overall · 2 of 3 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistance40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableDryNot listedNot listed for eitherSkin types not listed for one product
Overall match 84/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Le Shadow Stick in Magnetic Mauve.

Same or better

  • Same cool undertone
  • Same finish: metallic

Different

  • Small colour difference on the swatch
  • Not listed longevity instead of long-wearing
  • Does not claim crease resistance

Description and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmauvepurple mauve
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette So Bright Now

Best price
$11Ulta BeautyUlta Beauty
Costs $5 more

Your shade $6 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Le Shadow Stick Magnetic Mauve

Match price
$13.99Ulta BeautyUlta Beauty
Costs $7.99 more

Your shade $6 at Ulta Beauty · product price; shade not separately priced · lowest price $9.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.