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Rithickulous Brow Mascara Ash Brown dupes and alternatives NYX Professional Makeup

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade matchClosest overall alternative: MAC Cosmetics Pro Whipped Brow Mousse Spiked

The equivalent shade and the most similar brow gel overall.

Your shade
NYX Professional Makeup
Ash BrownChange shade
Type and hold: Tinted
Finish and wear: Fibres
The match
MAC Cosmetics
Spiked
Type and hold: Tinted
Finish and wear: Waterproof

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
79out of 100
Type (Type & formula)
100
Hold
not scored yet
Colour
98
Finish (Finish & application)
not scored yet
Shade match
98out of 100
Colour
97
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$26Ulta BeautyUlta Beauty
Costs $14 more

Your shade $12 at Ulta Beauty

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Brow Harmony Flexible Lifting Eyebrow Gel

    Deep Brown
    Shade match 97
    $21SephoraSephoraCosts $9 more

    Matches: Same form: gelSame shade colour: measuredSame applicator: brush

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    97
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: for dark brown hair

    Medium confidence· Digital match

    View match
  2. #3 · Maybelline

    Superfluff Volumizing Eyebrow Gel Mousse

    Deep Brown
    Shade match 84
    $13.99Ulta BeautyUlta BeautyCosts $1.99 more

    Matches: Same form: gelSame texture: mousseSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    84
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  3. #4 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Medium Brown
    Shade match 81
    $26Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same form: gelSame shade colour: measuredSame applicator: brush

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    81
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: for medium brown hair with a cool/ash undertones

    Medium confidence· Digital match

    View match
  4. #5 · Milani

    Stay Put Tinted Brow Mousse

    Dark Brown
    Shade match 74
    $7.49$14.99Ulta BeautyUlta Beauty$4.51 less (38%)

    Matches: Same form: gelSame texture: mousse

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    74
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  5. Shade match 78
    $28SephoraSephoraCosts $16 more

    Matches: Same form: gelSame shade colour: measuredSame applicator: brush

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    78
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: warm deep brown

    Medium confidence· Digital match

    View match
  6. #7 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Chocolate
    Shade match 97
    $22SephoraSephoraCosts $10 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousseSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    97
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · Spoolie rather than brush

    Retailer shade note: warm dark brown

    Medium confidence· Digital match

    View match
  7. Shade match 91
    $24SephoraSephoraCosts $12 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    91
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: medium dark brown

    Medium confidence· Digital match

    View match
  8. #9 · Maybelline

    Super Lock Brow Glue Waterproof Eyebrow Gel

    Deep Brown
    Shade match 91
    $11.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Same form: gelSame shade colour: measured

    Differences: Glue rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    91
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse

    Medium confidence· Digital match

    View match
  9. #10 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Grind
    Shade match 81
    $24SephoraSephoraCosts $12 more

    Matches: Same form: gelSame fibres: claimedSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    81
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  10. #11 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Medium
    Shade match 79
    $29SephoraSephoraCosts $17 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    79
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: neutral medium brown

    Medium confidence· Digital match

    View match
  11. #12 · e.l.f. Cosmetics

    Wow Brow Gel

    Neutral Brown
    Shade match 69
    $6Ulta BeautyUlta Beauty$6 less (50%)

    Matches: Same form: gelSame fibres: claimed

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    69
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  12. #13 · NYX Professional Makeup

    Zero to Brow Longwear Eyebrow Gel

    Espresso
    Shade match 76
    $13Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    76
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  13. #14 · Maybelline

    Express Brow Fast Sculpt Mascara

    Soft Brown
    Shade match 67
    $10.99Ulta BeautyUlta Beauty$1.01 less (8%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    67
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  14. #15 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Medium Brown
    Shade match 62
    $12.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    62
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  15. #16 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Chocolaty Brows 05
    Shade match 54
    $1.99$3.99Ulta BeautyUlta Beauty$10.01 less (83%)

    Matches: Same form: gelSame fibres: claimed

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    54
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: Chocolate Brown

    Medium confidence· Digital match

    View match
  16. #17 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Black
    Shade match 62
    $10Ulta BeautyUlta Beauty$2 less (17%)

    Matches: Same form: gel

    Differences: Glue rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    62
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · From the shade match · Spoolie rather than brush

    Retailer shade note: black brown

    Medium confidence· Digital match

    View match
  17. #18 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Dark
    Shade match 53
    $20Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same form: gelSame fibres: claimed

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    53
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  18. #19 · Ulta Beauty Collection

    Brow Tint Gel

    Deep
    Shade match 61
    $12Ulta BeautyUlta BeautySame price

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    61
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match · Spoolie rather than brush

    Retailer shade note: dark brown to black with cool undertones

    Medium confidence· Digital match

    View match
  19. #20 · Revlon

    PhotoReady Lifting Brow Gel

    803 Warm Medium Brown
    Shade match 57
    $12.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    57
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  20. #21 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Soft Brunette
    Shade match 56
    $18.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    56
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  21. #22 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Medium Brown
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$2.51 less (21%)

    Matches: Same form: gel

    Differences: Glue rather than mousseSpoolie rather than brush

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  22. #23 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 25
    $16SephoraSephoraCosts $4 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  23. #24 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 25
    $24SephoraSephoraCosts $12 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  24. Shade match 25
    $26SephoraSephoraCosts $14 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: light brown/dark blonde

    Medium confidence· Digital match

    View match
  25. Shade match 0
    $26SephoraSephoraCosts $14 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    0
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Why the closest match works

MAC Cosmetics Pro Whipped Brow Mousse in Spiked, against NYX Professional Makeup Rithickulous Brow Mascara in Ash Brown. Every attribute compared, with its share of the score.

ComparedYour shadeAsh BrownClosest matchSpikedScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100MousseMousseSameSame formula
Fibresnot comparableClaimedNot listedNot comparableFibres not listed for one product
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall98
Shade colour98MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNot listedNot listedNot comparableNeither product lists finish
Applicatornot comparableBrushNot listedNot comparableApplicator not listed for one product
Overall match 79/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Pro Whipped Brow Mousse in Spiked.

Same or better

  • Same form: gel
  • Same texture: mousse
  • Same shade colour: measured

Not compared

  • Fibres: not listed for one
  • Hold: not listed for either
  • Finish: not listed for either
  • Applicator: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed

Where to buy Spiked

Best price
$26Ulta BeautyUlta Beauty
Costs $14 more

Your shade $12 at Ulta Beauty

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.