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Rithickulous Brow Mascara Espresso dupes and alternatives NYX Professional Makeup

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade matchClosest overall alternative: Anastasia Beverly Hills Volumizing Tinted Brow Gel Auburn

The equivalent shade and the most similar brow gel overall.

Your shade
NYX Professional Makeup
EspressoChange shade
Type and hold: Tinted
Finish and wear: Fibres
The match
Anastasia Beverly Hills
Auburn
Type and hold: Tinted
Finish and wear: Natural

Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
77out of 100
Type (Type & formula)
78
Hold
not scored yet
Colour
96
Finish (Finish & application)
100
Shade match
96out of 100
Colour
93
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$26SephoraSephora
Costs $14 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Superfluff Volumizing Eyebrow Gel Mousse

    Black Brown
    Shade match 78
    $13.99Ulta BeautyUlta BeautyCosts $1.99 more

    Matches: Same form: gelSame texture: mousse

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    78
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Spiked
    Shade match 72
    $26Ulta BeautyUlta BeautyCosts $14 more

    Matches: Same form: gelSame texture: mousse

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    72
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  3. #4 · Revlon

    PhotoReady Lifting Brow Gel

    804 Rich Dark Brown
    Shade match 91
    $12.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    91
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Medium confidence· Digital match

    View match
  4. Shade match 68
    $28SephoraSephoraCosts $16 more

    Matches: Same form: gelSame applicator: brush

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    68
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: warm black-brown

    Medium confidence· Digital match

    View match
  5. #6 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Deep
    Shade match 84
    $29SephoraSephoraCosts $17 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    84
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: neutral deep brown

    Medium confidence· Digital match

    View match
  6. #7 · Rare Beauty

    Brow Harmony Flexible Lifting Eyebrow Gel

    Deep Brown
    Shade match 66
    $21SephoraSephoraCosts $9 more

    Matches: Same form: gelSame applicator: brush

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    66
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: for dark brown hair

    Medium confidence· Digital match

    View match
  7. #8 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Espresso
    Shade match 85
    $22SephoraSephoraCosts $10 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousseSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    85
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · Spoolie rather than brush

    Retailer shade note: rich dark brown

    Medium confidence· Digital match

    View match
  8. #9 · Milani

    Stay Put Tinted Brow Mousse

    Brown Black
    Shade match 53
    $7.49$14.99Ulta BeautyUlta Beauty$4.51 less (38%)

    Matches: Same form: gelSame texture: mousse

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    53
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  9. Shade match 74
    $24SephoraSephoraCosts $12 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    74
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: dark brown

    Medium confidence· Digital match

    View match
  10. #11 · e.l.f. Cosmetics

    Wow Brow Gel

    Deep Brown
    Shade match 65
    $6Ulta BeautyUlta Beauty$6 less (50%)

    Matches: Same form: gelSame fibres: claimed

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    65
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  11. #12 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Cypher
    Shade match 60
    $24SephoraSephoraCosts $12 more

    Matches: Same form: gelSame fibres: claimed

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    60
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: cool very dark brown/black

    Medium confidence· Digital match

    View match
  12. #13 · Maybelline

    Express Brow Fast Sculpt Mascara

    Deep Brown
    Shade match 64
    $10.99Ulta BeautyUlta Beauty$1.01 less (8%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    64
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  13. #14 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Ebony Brows
    Shade match 53
    $1.99$3.99Ulta BeautyUlta Beauty$10.01 less (83%)

    Matches: Same form: gelSame fibres: claimed

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    53
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  14. #15 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Dark Brown
    Shade match 56
    $12.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    56
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  15. #16 · NYX Professional Makeup

    Zero to Brow Longwear Eyebrow Gel

    Espresso
    Shade match 52
    $13Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    52
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  16. Shade match 49
    $11.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Same form: gel

    Differences: Glue rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    49
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  17. #18 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Black
    Shade match 51
    $10Ulta BeautyUlta Beauty$2 less (17%)

    Matches: Same form: gel

    Differences: Glue rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    51
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · From the shade match · Spoolie rather than brush

    Retailer shade note: black brown

    Medium confidence· Digital match

    View match
  18. #19 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Medium Brown
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$2.51 less (21%)

    Matches: Same form: gel

    Differences: Glue rather than mousseSpoolie rather than brush

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  19. #20 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Dark
    Shade match 33
    $20Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same form: gelSame fibres: claimed

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    33
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  20. #21 · Ulta Beauty Collection

    Brow Tint Gel

    Deep
    Shade match 37
    $12Ulta BeautyUlta BeautySame price

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    37
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match · Spoolie rather than brush

    Retailer shade note: dark brown to black with cool undertones

    Medium confidence· Digital match

    View match
  21. #22 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Soft Brunette
    Shade match 36
    $18.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    36
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  22. #23 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 25
    $16SephoraSephoraCosts $4 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  23. #24 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 25
    $24SephoraSephoraCosts $12 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  24. Shade match 25
    $26SephoraSephoraCosts $14 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    25
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: light brown/dark blonde

    Medium confidence· Digital match

    View match
  25. Shade match 0
    $26SephoraSephoraCosts $14 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    0
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Why the closest match works

Anastasia Beverly Hills Volumizing Tinted Brow Gel in Auburn, against NYX Professional Makeup Rithickulous Brow Mascara in Espresso. Every attribute compared, with its share of the score.

ComparedYour shadeEspressoClosest matchAuburnScore
Type & formula30% of overall78
Form100GelGelSameSame type
Texture40MousseGelSome differenceGel rather than mousse
Fibresnot comparableClaimedNot listedNot comparableFibres not listed for one product
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall96
Shade colour96MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall100
Finishnot comparableNot listedNaturalNot comparableFinish not listed for one product
Applicator100BrushBrushSameSame applicator
Overall match 77/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Volumizing Tinted Brow Gel in Auburn.

Same or better

  • Same form: gel
  • Same shade colour: measured
  • Same applicator: brush

Different

  • Gel rather than mousse

Not compared

  • Fibres: not listed for one
  • Hold: not listed for either
  • Finish: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeSilicone-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed

Where to buy Auburn

Best price
$26SephoraSephora
Costs $14 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.