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Rithickulous Brow Mascara Blonde dupes and alternatives NYX Professional Makeup

Brown · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade match: Milk Makeup KUSH High Roll Defining Tubing Eyebrow Gel Dub

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
NYX Professional Makeup
BlondeChange shade
Type and hold: Tinted
Finish and wear: Fibres
The match
Milk Makeup
Dub
Type and hold: Tinted
Finish and wear: —

Format: gel. Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
98out of 100
Colour
96
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $12 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel Warm Brown

The most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Your shade
NYX Professional Makeup
BlondeChange shade
Type and hold: Tinted
Finish and wear: Fibres
The match
Rare Beauty
Warm Brown
Type and hold: Tinted · Strong hold
Finish and wear: Natural · Waterproof

Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
77out of 100
Type (Type & formula)
78
Hold
not scored yet
Colour
96
Finish (Finish & application)
100
Best price
$21SephoraSephora
Costs $9 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Superfluff Volumizing Eyebrow Gel Mousse

    Soft Brown
    Shade match 89
    $13.99Ulta BeautyUlta BeautyCosts $1.99 more

    Matches: Same form: gelSame texture: mousseSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    89
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  2. #4 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Dub
    Shade match 95
    $24Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same form: gelSame fibres: claimedSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    95
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: auburn

    Medium confidence· Digital match

    View match
  3. #5 · Benefit Cosmetics

    Gimme Brow+ Tinted Volumizing Eyebrow Gel

    3.5
    Shade match 82
    $28SephoraSephoraCosts $16 more

    Matches: Same form: gelSame shade colour: measuredSame applicator: brush

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    82
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: warm auburn brown

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Hickory
    Shade match 75
    $26Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Same form: gelSame texture: mousse

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    75
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: rich warm red brown

    Medium confidence· Digital match

    View match
  5. #7 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Caramel
    Shade match 75
    $25Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same form: gelSame applicator: brush

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    75
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: for red hair with a light undertone

    Medium confidence· Digital match

    View match
  6. #8 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Medium
    Shade match 86
    $20Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same form: gelSame fibres: claimedSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    86
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Wow Brow Gel

    Brunette
    Shade match 79
    $6Ulta BeautyUlta Beauty$6 less (50%)

    Matches: Same form: gelSame fibres: claimedSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    79
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Medium confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Brunette
    Shade match 84
    $22SephoraSephoraCosts $10 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousseSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    84
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · Spoolie rather than brush

    Retailer shade note: medium taupe/brown

    Medium confidence· Digital match

    View match
  9. #11 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Light
    Shade match 80
    $29SephoraSephoraCosts $17 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    80
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: neutral blonde

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Super Lock Brow Glue Waterproof Eyebrow Gel

    Medium Brown
    Shade match 78
    $11.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Same form: gel

    Differences: Glue rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    78
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  11. #13 · Revlon

    PhotoReady Lifting Brow Gel

    803 Warm Medium Brown
    Shade match 76
    $12.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    76
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  12. #14 · Ulta Beauty Collection

    Brow Tint Gel

    Auburn
    Shade match 77
    $12Ulta BeautyUlta BeautySame price

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    77
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match · Spoolie rather than brush

    Retailer shade note: medium to dark reddish brown with cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · Milani

    Stay Put Tinted Brow Mousse

    Medium Brown
    Shade match 51
    $7.49$14.99Ulta BeautyUlta Beauty$4.51 less (38%)

    Matches: Same form: gelSame texture: mousse

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    51
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    Zero to Brow Longwear Eyebrow Gel

    Auburn
    Shade match 75
    $13Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    75
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Dark Brunette
    Shade match 73
    $18.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    73
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  16. #18 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Chocolaty Brows 05
    Shade match 63
    $1.99$3.99Ulta BeautyUlta Beauty$10.01 less (83%)

    Matches: Same form: gelSame fibres: claimed

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    63
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: Chocolate Brown

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Medium Brown
    Shade match 59
    $10Ulta BeautyUlta Beauty$2 less (17%)

    Matches: Same form: gel

    Differences: Glue rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    59
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · From the shade match · Spoolie rather than brush

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  18. #20 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Soft Brown
    Shade match 54
    $12.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    54
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Express Brow Fast Sculpt Mascara

    Soft Brown
    Shade match 49
    $10.99Ulta BeautyUlta Beauty$1.01 less (8%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    49
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  20. #22 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Medium Brown
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$2.51 less (21%)

    Matches: Same form: gel

    Differences: Glue rather than mousseSpoolie rather than brush

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  21. Shade match 41
    $26SephoraSephoraCosts $14 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    41
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: light brown/dark blonde

    Medium confidence· Digital match

    View match
  22. #24 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 37
    $16SephoraSephoraCosts $4 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    37
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  23. #25 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 28
    $24SephoraSephoraCosts $12 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    28
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  24. Shade match 0
    $26SephoraSephoraCosts $14 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    0
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Why the closest shade match works

Milk Makeup KUSH High Roll Defining Tubing Eyebrow Gel in Dub, against NYX Professional Makeup Rithickulous Brow Mascara in Blonde. Every attribute compared, with its share of the score.

ComparedYour shadeBlondeClosest shade matchDubScore
Type & formula30% of overall78
Form100GelGelSameSame type
Texture40MousseGelSome differenceGel rather than mousse
Fibresnot comparableClaimedNot listedNot comparableFibres not listed for one product
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall98
Shade colour98MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNot listedNot listedNot comparableNeither product lists finish
Applicatornot comparableBrushNot listedNot comparableApplicator not listed for one product
Overall match 73/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup KUSH High Roll Defining Tubing Eyebrow Gel in Dub.

Same or better

  • Same form: gel
  • Same shade colour: measured

Different

  • Gel rather than mousse

Not compared

  • Fibres: not listed for one
  • Hold: not listed for either
  • Finish: not listed for either
  • Applicator: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed

Why the closest overall alternative works

Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel in Warm Brown, against NYX Professional Makeup Rithickulous Brow Mascara in Blonde. Every attribute compared, with its share of the score.

ComparedYour shadeBlondeClosest overall alternativeWarm BrownScore
Type & formula30% of overall78
Form100GelGelSameSame type
Texture40MousseGelSome differenceGel rather than mousse
Fibresnot comparableClaimedNot listedNot comparableFibres not listed for one product
Hold30% of overall—
Holdnot comparableNot listedStrongNot comparableHold not listed for one product
Colour30% of overall96
Shade colour96MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall100
Finishnot comparableNot listedNaturalNot comparableFinish not listed for one product
Applicator100BrushBrushSameSame applicator
Overall match 77/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel in Warm Brown.

Same or better

  • Same form: gel
  • Same shade colour: measured
  • Same applicator: brush

Different

  • Gel rather than mousse

Not compared

  • Fibres: not listed for one
  • Hold: not listed for one
  • Finish: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedNot listed

Where to buy

Closest shade match

Milk Makeup KUSH High Roll Defining Tubing Eyebrow Gel Dub

Best price
$24SephoraSephora
Costs $12 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel Warm Brown

Best price
$21SephoraSephora
Costs $9 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.