Beautler.Your beauty butler

Rithickulous Brow Mascara Black dupes and alternatives NYX Professional Makeup

Black · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Sort

26 matches

Closest shade matchClosest overall alternative: Maybelline Superfluff Volumizing Eyebrow Gel Mousse Black

The equivalent shade and the most similar brow gel overall.

Your shade
NYX Professional Makeup
BlackChange shade
Type and hold: Tinted
Finish and wear: Fibres
The match
Maybelline
Black
Type and hold: Tinted
Finish and wear: —

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
79out of 100
Type (Type & formula)
100
Hold
not scored yet
Colour
97
Finish (Finish & application)
not scored yet
Shade match
97out of 100
Colour
95
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$13.99Ulta BeautyUlta Beauty
Costs $1.99 more

Your shade $12 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Onyx
    Shade match 89
    $26Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Same form: gelSame texture: mousseSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    89
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  2. #3 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Ebony
    Shade match 93
    $26SephoraSephoraCosts $14 more

    Matches: Same form: gelSame shade colour: measuredSame applicator: brush

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    93
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: for black hair with a warm undertone

    Medium confidence· Digital match

    View match
  3. #4 · Milani

    Stay Put Tinted Brow Mousse

    Brown Black
    Shade match 85
    $7.49$14.99Ulta BeautyUlta Beauty$4.51 less (38%)

    Matches: Same form: gelSame texture: mousseSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    85
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  4. #5 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Cypher
    Shade match 90
    $24SephoraSephoraCosts $12 more

    Matches: Same form: gelSame fibres: claimedSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    90
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: cool very dark brown/black

    Medium confidence· Digital match

    View match
  5. #6 · Rare Beauty

    Brow Harmony Flexible Lifting Eyebrow Gel

    Soft Black
    Shade match 75
    $21SephoraSephoraCosts $9 more

    Matches: Same form: gelSame applicator: brush

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    75
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: for black hair

    Medium confidence· Digital match

    View match
  6. #7 · Benefit Cosmetics

    Gimme Brow+ Tinted Volumizing Eyebrow Gel

    Shade Grey
    Shade match 75
    $28Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same form: gelSame applicator: brush

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    75
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: cool grey

    Medium confidence· Digital match

    View match
  7. #8 · Milk Makeup

    KUSH High Roll Defining Tubing Eyebrow Gel

    Diesel
    Shade match 87
    $24SephoraSephoraCosts $12 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Gel rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    87
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse

    Retailer shade note: brown black

    Medium confidence· Digital match

    View match
  8. #9 · Maybelline

    Super Lock Brow Glue Waterproof Eyebrow Gel

    Black
    Shade match 80
    $11.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Same form: gelSame shade colour: measured

    Differences: Glue rather than mousse

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    80
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse

    Medium confidence· Digital match

    View match
  9. #10 · Maybelline

    Express Brow Fast Sculpt Mascara

    Black Brown
    Shade match 78
    $10.99Ulta BeautyUlta Beauty$1.01 less (8%)

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    78
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  10. #11 · e.l.f. Cosmetics

    Wow Brow Gel

    Deep Brown
    Shade match 64
    $6Ulta BeautyUlta Beauty$6 less (50%)

    Matches: Same form: gelSame fibres: claimed

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    64
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  11. #12 · NYX Professional Makeup

    Zero to Brow Longwear Eyebrow Gel

    Black
    Shade match 65
    $13Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    65
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  12. #13 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Ebony Brows
    Shade match 52
    $1.99$3.99Ulta BeautyUlta Beauty$10.01 less (83%)

    Matches: Same form: gelSame fibres: claimed

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    52
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  13. #14 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Soft Black
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$2.51 less (21%)

    Matches: Same form: gel

    Differences: Glue rather than mousseSpoolie rather than brush

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  14. #15 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Deep
    Shade match 45
    $29SephoraSephoraCosts $17 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    45
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: neutral deep brown

    Medium confidence· Digital match

    View match
  15. #16 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Espresso
    Shade match 48
    $22SephoraSephoraCosts $10 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    48
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match · Spoolie rather than brush

    Retailer shade note: rich dark brown

    Medium confidence· Digital match

    View match
  16. #17 · Ulta Beauty Collection

    Brow Tint Gel

    Deep
    Shade match 48
    $12Ulta BeautyUlta BeautySame price

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    48
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match · Spoolie rather than brush

    Retailer shade note: dark brown to black with cool undertones

    Medium confidence· Digital match

    View match
  17. #18 · Revlon

    PhotoReady Lifting Brow Gel

    804 Rich Dark Brown
    Shade match 44
    $12.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    44
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  18. #19 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Dark Brown
    Shade match 43
    $12.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    43
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  19. #20 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Black
    Shade match 42
    $10Ulta BeautyUlta Beauty$2 less (17%)

    Matches: Same form: gel

    Differences: Glue rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    42
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than mousse · From the shade match · Spoolie rather than brush

    Retailer shade note: black brown

    Medium confidence· Digital match

    View match
  20. #21 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Dark
    Shade match 11
    $20Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same form: gelSame fibres: claimed

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    11
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  21. #22 · Kulfi

    Free The Brow Volumizing Flexible Hold Brow Gel

    Single shade
    Shade match 15
    $26SephoraSephoraCosts $14 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    15
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Medium confidence· Digital match

    View match
  22. #23 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Soft Brunette
    Shade match 16
    $18.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade matchSpoolie rather than brush

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    16
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  23. #24 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 8
    $16SephoraSephoraCosts $4 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    8
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  24. #25 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 8
    $24SephoraSephoraCosts $12 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    8
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  25. #26 · Kosas

    Air Brow Tinted Clean Volumizing Eyebrow Gel

    Soft Brown
    Shade match 8
    $26SephoraSephoraCosts $14 more

    Matches: Same form: gel

    Differences: Gel rather than mousseFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    8
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Gel rather than mousse · From the shade match

    Retailer shade note: light brown/dark blonde

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Why the closest match works

Maybelline Superfluff Volumizing Eyebrow Gel Mousse in Black, against NYX Professional Makeup Rithickulous Brow Mascara in Black. Every attribute compared, with its share of the score.

ComparedYour shadeBlackClosest matchBlackScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100MousseMousseSameSame formula
Fibresnot comparableClaimedNot listedNot comparableFibres not listed for one product
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall97
Shade colour97MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNot listedNot listedNot comparableNeither product lists finish
Applicatornot comparableBrushNot listedNot comparableApplicator not listed for one product
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Superfluff Volumizing Eyebrow Gel Mousse in Black.

Same or better

  • Same form: gel
  • Same texture: mousse
  • Same shade colour: measured

Not compared

  • Fibres: not listed for one
  • Hold: not listed for either
  • Finish: not listed for either
  • Applicator: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
View full match

Where to buy Black

Best price
$13.99Ulta BeautyUlta Beauty
Costs $1.99 more

Your shade $12 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.