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Born This Way Super Coverage Multi-Use Concealer Butterscotch dupes and alternatives Too Faced

Tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches in cream form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 445

The equivalent shade: scored on colour, depth and undertone only.

The match
Fenty Beauty
445
Depth and undertone: Tan · Olive · warm olive
Finish and coverage: Matte · Full coverage
Shade match
40out of 100
Colour
71
Depth
81
Undertone
80
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deepWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 40
    $30SephoraSephora$6 less (17%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterDescribed as deep, yours as rich deepMatte rather than natural finish

    Score details
    Shade match
    40
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly lighter · Described as deep, yours as rich deep · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  2. Shade match 40
    $30SephoraSephora$6 less (17%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterDescribed as deep, yours as rich deepMatte rather than natural finish

    Score details
    Shade match
    40
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly lighter · Described as deep, yours as rich deep · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  3. Shade match 40
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperDescribed as deep, yours as rich deepNeutral rather than warm undertone

    Score details
    Shade match
    40
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly deeper · Described as deep, yours as rich deep · Neutral rather than warm undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Butterscotch (Tan · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Nearest in this range
    • Medium tan · Neutral · neutral golden undertone

    $48

Closest foundations

  1. Palladio Beauty Powder Finish Liquid Foundation

    Honey

    Palladio Beauty Powder Finish Liquid Foundation, shade Honey

    • Looks identical
    • Deep tan · Warm undertone

    $14.99

  2. Palladio Beauty Skin Tint

    Tan Honey

    Palladio Beauty Skin Tint, shade Tan Honey

    • Looks identical
    • Tan · Warm undertone

    $15.99

  3. Well People Skinforia Serum Foundation

    36 Tan Warm

    Well People Skinforia Serum Foundation, shade 36 Tan Warm

    • Very close colour
    • Tan · Warm undertone

    $21

  4. L'Oréal Paris True Match Super-Blendable Foundation

    W9 Warm Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W9 Warm Medium Deep

    • Very close colour
    • Tan · Warm undertone

    $13.99

  5. BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Heavenly Honey

    BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15, shade Heavenly Honey

    • Very close colour
    • Tan · Warm undertone

    $14.95

  6. BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation

    Heavenly Honey

    BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation, shade Heavenly Honey

    • Very close colour
    • Tan · Warm undertone

    $14.95

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 445, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch. Every attribute compared, with its share of the score.

ComparedYour shadeButterscotchClosest shade match445Score
Shade match55% of overall40
Colour71#aa734e#bc7e58Close colourColour difference 4.9 (0 is identical)
Depth81TanTanSome differenceDepth difference: 7.2
Retailer descriptionRich deepDeepDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone80Warm · goldenOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationNormal, dry, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 59/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 445.

Same or better

  • $6 less
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Retailer describes it as deep, yours as rich deep
  • Olive rather than warm undertone
  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Contains alcohol

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 445

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.