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Born This Way Super Coverage Multi-Use Concealer Swan dupes and alternatives Too Faced

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol1Vegan0Cruelty-free1Oil-free1With SPF0Mineral0

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Only showing matches in cream form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: NARS Soft Matte Complete Concealer Chantilly

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
SwanChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
The match
NARS
Chantilly
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
92out of 100
Colour
87
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Same price

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 110

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
SwanChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
110
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
76
Wear (Wear & performance)
86
Skin (Skin suitability)
90
High confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Swan (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Swan

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan

    • Slight colour difference
    • Fair · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Haleys Beauty Re-form Luminous Skin Foundation

    2.15 Fair/Light Neutral

    Haleys Beauty Re-form Luminous Skin Foundation, shade 2.15 Fair/Light Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $39

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    120

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 120

    • Looks identical
    • Very fair · Neutral undertone

    $40

    SephoraView at Sephora
  3. Tarte Timeless Hydrating Foundation

    12N Fair Neutral

    Tarte Timeless Hydrating Foundation, shade 12N Fair Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    0N1 Silk

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 0N1 Silk

    • Looks identical
    • Very fair · Neutral undertone

    $54

    SephoraView at Sephora
  5. Poom Natural Glow Hydrating Foundation

    #100 - Fair Neutral

    Poom Natural Glow Hydrating Foundation, shade #100 - Fair Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $48

    Ulta BeautyView at Ulta Beauty
  6. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair 2 Neutral

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Fair 2 Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $41

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Soft Matte Complete Concealer in Chantilly, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Swan. Every attribute compared, with its share of the score.

ComparedYour shadeSwanClosest shade matchChantillyScore
Shade match55% of overall92
Colour87#fde1c8#f8e3cbVery close colourColour difference 2.7 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 80/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Chantilly.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 110, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Swan. Every attribute compared, with its share of the score.

ComparedYour shadeSwanClosest overall alternative110Score
Shade match55% of overall84
Colour87#fde1c8#fee1ceVery close colourColour difference 2.7 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone65NeutralCool · pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationNormal, dry, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 83/100Shade match 84/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 110.

Same or better

  • $6 less
  • Very close colour
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Slightly cooler undertone
  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Contains alcohol

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

NARS Soft Matte Complete Concealer Chantilly

Best price
$36SephoraSephora
Same price

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 110

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.