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Born This Way Super Coverage Multi-Use Concealer Warm Sand dupes and alternatives Too Faced

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol0Vegan0Cruelty-free1Oil-free1With SPF0Mineral0

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Only showing matches in cream form.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 400

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
Warm SandChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
400
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
76
Wear (Wear & performance)
86
Skin (Skin suitability)
90
Shade match
83out of 100
Colour
73
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Warm Sand (Medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Slight colour difference
    • Medium tan · Neutral · neutral golden undertone

    $48

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Ogee Multi-Use Sculpted Foundation and Concealer Stick

    Maple 8.25 N

    Ogee Multi-Use Sculpted Foundation and Concealer Stick, shade Maple 8.25 N

    • Looks identical
    • Medium · Warm · golden undertone

    $48

    SephoraView at Sephora
  2. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Same depth, colour not measured
    • Medium · Warm undertone

    $30

    TargetView at Target
  3. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    27W Yew

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 27W Yew

    • Very close colour
    • Medium tan · Warm undertone

    $50

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Blur Tint Foundation

    09: Light Medium

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 09: Light Medium

    • Very close colour
    • Medium · Warm undertone

    $14

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Seamless Finish Foundation Stick

    12.5 Amber

    Hourglass Vanish Seamless Finish Foundation Stick, shade 12.5 Amber

    • Very close colour
    • Medium · Warm undertone

    $49

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Neutral Tan 21

    bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15, shade Neutral Tan 21

    • Very close colour
    • Medium · Warm · golden undertone

    $39.50

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 400, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Sand. Every attribute compared, with its share of the score.

ComparedYour shadeWarm SandClosest match400Score
Shade match55% of overall83
Colour73#c88e6d#cf905fClose colourColour difference 4.5 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.5
Retailer descriptionTanDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationNormal, dry, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 82/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 400.

Same or better

  • $6 less
  • Same warm undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Contains alcohol

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 400

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.