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Born This Way Super Coverage Multi-Use Concealer Mocha dupes and alternatives Too Faced

Deep tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol0Vegan0Cruelty-free4Oil-free4With SPF0Mineral0

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Only showing matches in cream form.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 445

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
MochaChange shade
Depth and undertone: Deep tan · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
445
Depth and undertone: Tan · Olive · warm olive
Finish and coverage: Matte · Full coverage
Shade match
40out of 100
Colour
53
Depth
73
Undertone
25
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deepWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    460
    Shade match 40
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterDescribed as deep, yours as rich deep

    Score details
    Shade match
    40
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Described as deep, yours as rich deep · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  2. #3 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    450
    Shade match 40
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperDescribed as deep, yours as rich deepNeutral rather than cool undertone

    Score details
    Shade match
    40
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly deeper · Described as deep, yours as rich deep · Neutral rather than cool undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  3. #4 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    480
    Shade match 40
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Described as deep, yours as rich deepNeutral rather than cool undertoneMatte rather than natural finish

    Score details
    Shade match
    40
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Described as deep, yours as rich deep · Neutral rather than cool undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Mocha (Deep tan · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Caramel

    Too Faced Born This Way Soft Matte Foundation, shade Caramel

    • Nearest in this range
    • Deep · Neutral undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. Tarte Amazonian Clay 16-Hour Full Coverage Foundation

    57N Rich Neutral

    Tarte Amazonian Clay 16-Hour Full Coverage Foundation, shade 57N Rich Neutral

    • Looks identical
    • Deep tan · Cool undertone

    $42

    SephoraView at Sephora
  2. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Deep Bronze

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Deep Bronze

    • Very close colour
    • Deep tan · Cool · rosy undertone

    $39

    SephoraView at Sephora
  3. Ulta Beauty Collection Adjustable Coverage Powder Foundation

    Tan Dark Cool

    Ulta Beauty Collection Adjustable Coverage Powder Foundation, shade Tan Dark Cool

    • Very close colour
    • Tan · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    8N1 Espresso

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 8N1 Espresso

    • Very close colour
    • Deep tan · Cool undertone

    $52

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Lumi Le Glow Skin Tint

    320 Cool

    L'Oréal Paris Lumi Le Glow Skin Tint, shade 320 Cool

    • Very close colour
    • Deep tan · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW57

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW57

    • Close colour
    • Tan · Cool undertone

    $39

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 445, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeMochaClosest shade match445Score
Shade match55% of overall40
Colour53#a76e54#bc7e58Slight colour differenceColour difference 7.1 (0 is identical)
Depth73Deep tanTanSome differenceDepth difference: 9.3
Retailer descriptionRich deepDeepDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone25Cool · rosyOlive · warm oliveDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationNormal, dry, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 59/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 445.

Same or better

  • $6 less
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Visible colour difference
  • Runs slightly lighter
  • Retailer describes it as deep, yours as rich deep
  • Slightly warmer undertone
  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Contains alcohol

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 445

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.