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Born This Way Super Coverage Multi-Use Concealer Cream Puff dupes and alternatives Too Faced

Very fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

  • Matte1
  • Natural0
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan0Cruelty-free1Oil-free1With SPF0Mineral0

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Only showing matches in cream form.

  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 110

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
Cream PuffChange shade
Depth and undertone: Very fair · Cool · rosy
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
110
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
76
Wear (Wear & performance)
86
Skin (Skin suitability)
90
Shade match
89out of 100
Colour
83
Depth
92
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cream Puff (Very fair · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Swan

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Swan

    • Close colour
    • Fair · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Dior Forever Skin Glow Foundation

    0CR Cool Rosy

    Dior Forever Skin Glow Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

    SephoraView at Sephora
  2. ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation

    Fair 20 R

    ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Fair 20 R

    • Looks identical
    • Very fair · Cool · rosy undertone

    $17.99

    SephoraView at Sephora
  3. Dior Forever Skin Wear Blurring Natural Matte Foundation

    0CR Cool Rosy

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 0CR Cool Rosy

    • Looks identical
    • Very fair · Cool · rosy undertone

    $60

    SephoraView at Sephora
  4. TIRTIR Mask Fit AI Filter Cushion

    15C FAIR PORCELAIN

    TIRTIR Mask Fit AI Filter Cushion, shade 15C FAIR PORCELAIN

    • Looks identical
    • Very fair · Cool undertone

    $25

    Ulta BeautyView at Ulta Beauty
  5. Charlotte Tilbury Airbrush Flawless Foundation

    2 Cool

    Charlotte Tilbury Airbrush Flawless Foundation, shade 2 Cool

    • Looks identical
    • Very fair · Cool undertone

    $52

    SephoraView at Sephora
  6. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    110C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 110C

    • Looks identical
    • Very fair · Cool · pink undertone

    $53

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 110, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cream Puff. Every attribute compared, with its share of the score.

ComparedYour shadeCream PuffClosest match110Score
Shade match55% of overall89
Colour83#f7d4bf#fee1ceClose colourColour difference 3.3 (0 is identical)
Depth92Very fairVery fairSameDepth difference: 3.9
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100Cool · rosyCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationNormal, dry, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 110.

Same or better

  • $6 less
  • Same cool undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Contains alcohol

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 110

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.