Beautler.Your beauty butler

Impeccable Blurring Second-Skin Matte Foundation 00C dupes and alternatives Anastasia Beverly Hills

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 10 Fair Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Anastasia Beverly Hills
00CChange shade
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
10 Fair Cool
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$8Ulta BeautyUlta Beauty
$41 less (84%)

Your shade $49 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Anastasia Beverly Hills
00CChange shade
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Fair Cool
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
94
Wear (Wear & performance)
59
Skin (Skin suitability)
84
Best price
$16Ulta BeautyUlta Beauty
$33 less (67%)

Your shade $49 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $40Ulta BeautyUlta Beauty(product price)$9 less (18%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Complexion Crush Foundation

    Fair Cool
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$33 less (67%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    94
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    High confidence· Digital match

    View match
  3. Shade match 95
    $58Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural matte rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    80
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural matte rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: very fair cool with peach undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $38SephoraSephora$11 less (22%)

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: very fair (cool)

    High confidence· Digital match

    View match
  5. Shade match 85
    $40Ulta BeautyUlta Beauty(product price)$9 less (18%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Alabaster (C-004)
    Shade match 92
    $58SephoraSephoraCosts $9 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Very fair, cool undertones

    High confidence· Digital match

    View match
  7. #9 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    130 Versatile Porcelaine Divoire I (N)
    Shade match 83
    $53Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: matte sand

    Medium confidence· Digital match

    View match
  8. #10 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 1C
    Shade match 94
    $42SephoraSephora$7 less (14%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Very Fair with Cool Undertones

    High confidence· Digital match

    View match
  9. #11 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    1N
    Shade match 86
    $35Ulta BeautyUlta Beauty$14 less (29%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    67

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than full coverage · Not marketed for oily skin

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  10. Shade match 83
    $40Ulta BeautyUlta Beauty$9 less (18%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: very fair skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 92
    $46Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    57
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed

    High confidence· Digital match

    View match
  12. Shade match 90
    $38SephoraSephora$11 less (22%)

    Matches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    86
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: very fair (neutral)

    High confidence· Digital match

    View match
  13. Shade match 95
    $12$16Ulta BeautyUlta Beauty$37 less (76%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  14. Shade match 91
    $44Ulta BeautyUlta Beauty$5 less (10%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Retailer shade note: Very Fair with cool pink undertones

    Medium confidence· Digital match

    View match
  15. #17 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Porcelain LP4
    Shade match 94
    $34Ulta BeautyUlta Beauty(product price)$15 less (31%)

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  16. Shade match 95
    $39SephoraSephora$10 less (20%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very fair complexion with cool rosy undertone

    High confidence· Digital match

    View match
  17. #19 · Juvia's Place

    I am Magic Powder Foundation

    Valencia - Very Light 2
    Shade match 84
    $20Ulta BeautyUlta Beauty$29 less (59%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  18. #20 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    0.5
    Shade match 93
    $39SephoraSephora$10 less (20%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Light rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: FAIR WITH COOL UNDERTONES

    Medium confidence· Digital match

    View match
  19. #21 · Doll 10

    Peptide Blur Stick Foundation

    Fair
    Shade match 94
    $44Ulta BeautyUlta Beauty$5 less (10%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: Porcelain, Very Fair Complexion with cool undertone

    Medium confidence· Digital match

    View match
  20. #22 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 02
    Shade match 82
    $46.90Ulta BeautyUlta Beauty(product price)$2.10 less (4%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Airbrush Flawless Foundation

    1 Neutral
    Shade match 82
    $52SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    94
    Wear & performance
    48
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  22. Shade match 93
    $39SephoraSephora$10 less (20%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: ivory pink shade with cool undertones

    High confidence· Digital match

    View match
  23. Shade match 87
    $28SephoraSephora$21 less (43%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    63
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: porcelain - very fair skin with neutral undertones

    High confidence· Digital match

    View match
  24. Shade match 91
    $60SephoraSephoraCosts $11 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    38
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: fair skin with cool rosy undertones

    High confidence· Digital match

    View match
  25. #27 · Juvia's Place

    I am Magic Powder Foundation

    Madrid - Very Light 1
    Shade match 82
    $20Ulta BeautyUlta Beauty(product price)$29 less (59%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  26. #28 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    1C Ultimate
    Shade match 90
    $47Ulta BeautyUlta Beauty$2 less (4%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    52
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: fair cool

    High confidence· Digital match

    View match
  27. Shade match 93
    $64SephoraSephoraCosts $15 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    49
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: very light skin with pink undertones

    High confidence· Digital match

    View match
  28. #30 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Alabaster (N-000)
    Shade match 83
    $58SephoraSephoraCosts $9 more

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Very Fair, neutral undertones

    High confidence· Digital match

    View match
  29. #31 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    1.5
    Shade match 96
    $39SephoraSephora$10 less (20%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    33
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: FAIR WITH COOL UNDERTONES

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 00C (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    2 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 2 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Very close colour
    • Very fair · Cool undertone

    $38

  3. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Very close colour
    • Very fair · Cool · rosy undertone

    $30

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Marshmallow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Marshmallow

    • Close colour
    • Very fair · Cool · rosy undertone

    $36

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Close colour
    • Very fair · Cool · pink undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool, against Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 00C. Every attribute compared, with its share of the score.

ComparedYour shade00CClosest shade match10 Fair CoolScore
Shade match55% of overall96
Colour94#e9d1c1#e9d4c3Very close colourColour difference 1.6 (0 is identical)
Depth98FairVery fairCloseDepth difference: 1.1
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 10 Fair Cool.

Same or better

  • $41 less
  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Cool, against Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 00C. Every attribute compared, with its share of the score.

ComparedYour shade00CClosest overall alternativeFair CoolScore
Shade match55% of overall96
Colour93#e9d1c1#e6d3c5Very close colourColour difference 1.9 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair Cool.

Same or better

  • $33 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Soft Glam Satin Foundation 10 Fair Cool

Best price
$8Ulta BeautyUlta Beauty
$41 less (84%)

Your shade $49 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair Cool

Best price
$16Ulta BeautyUlta Beauty
$33 less (67%)

Your shade $49 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.