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Impeccable Blurring Second-Skin Matte Foundation 10N dupes and alternatives Anastasia Beverly Hills

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Huda Beauty Easy Blur Natural Airbrush Foundation Espresso 600N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Anastasia Beverly Hills
10NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Huda Beauty
Espresso 600N
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
93out of 100
Colour
88
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$12 less (24%)

Your shade $49 at Sephora

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 64W espresso warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Anastasia Beverly Hills
10NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Tarte
64W espresso warm
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Best price
$42SephoraSephora
$7 less (14%)

Your shade $49 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Iconic London

    Super Smoother Blurring Skin Tint

    Neutral Rich
    Shade match 78
    $35Ulta BeautyUlta Beauty$14 less (29%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #4 · Temptu

    Perfect Canvas Foundation

    18N/C Cocoa
    Shade match 82
    $34Ulta BeautyUlta Beauty(product price)$15 less (31%)

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims transfer resistance

    Differences: Natural matte rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    77
    Wear & performance
    61
    Skin suitability
    50

    Close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural matte rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: deep shade with neutral-to-cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 73
    $40SephoraSephora$9 less (18%)

    Matches: Same matte finishBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly cooler undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deep cool

    Medium confidence· Digital match

    View match
  4. #6 · TIRTIR

    Mask Fit AI Filter Cushion

    55N ESPRESSO
    Shade match 67
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    84

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  5. Shade match 68
    $47SephoraSephora$2 less (4%)

    Matches: Same neutral undertoneSame full coverageBoth claim a skin-like finish

    Differences: Noticeably different swatch colourNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    68
    Finish & visual result
    85
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: ultra deep with deep-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F20NC
    Shade match 69
    $14Ulta BeautyUlta Beauty(product price)$35 less (71%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    69
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    84

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deep skin tones with a warm undertone

    Medium confidence· Digital match

    View match
  7. Shade match 66
    $40Ulta BeautyUlta Beauty(product price)$9 less (18%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    66
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    84

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Live Tinted

    HUESTICK Complexion Stick

    01 Deep
    Shade match 64
    $42Ulta BeautyUlta Beauty$7 less (14%)

    Matches: Same matte finishSame full coverageBoth claim a skin-like finish

    Differences: Noticeably different swatch colourSlightly cooler undertoneNo long-wear claim

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  9. #11 · Natasha Denona

    HY-GLAM Powder Foundation

    N17
    Shade match 71
    $55Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same neutral undertoneSame matte finishBoth claim a skin-like finish

    Differences: Noticeably different swatch colourMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    71
    Finish & visual result
    94
    Wear & performance
    54
    Skin suitability
    33

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/oily skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  10. Shade match 69
    $14.50Ulta BeautyUlta Beauty(product price)$34.50 less (70%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    69
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: deep shade with cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    45 Rich Cocoa
    Shade match 77
    $14.97WalmartWalmart$34.03 less (69%)

    Matches: Same neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #14 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Molten Cocoa 595N
    Shade match 75
    $37SephoraSephora$12 less (24%)

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Natural rather than matte finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Ultra Rich skin with neutral-warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Face Tape Full Coverage Foundation

    63H Espresso Honey
    Shade match 56
    $42SephoraSephora$7 less (14%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    56
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    100 Sudan
    Shade match 61
    $14.40$24Ulta BeautyUlta Beauty$34.60 less (71%)

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    61
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    84

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: for the deepest darkest skin w/ a cool undertone

    Medium confidence· Digital match

    View match
  15. #17 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    24: Java
    Shade match 62
    $14Ulta BeautyUlta Beauty(product price)$35 less (71%)

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    62
    Finish & visual result
    76
    Wear & performance
    79
    Skin suitability
    100

    Visibly different colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: deep rich espresso with neutral undertone

    Medium confidence· Digital match

    View match
  16. Shade match 64
    $40SephoraSephora$9 less (18%)

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    64
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    100

    Visibly different colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  17. Shade match 59
    $40Ulta BeautyUlta Beauty(product price)$9 less (18%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    59
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    84

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 68
    $28SephoraSephora$21 less (43%)

    Matches: Both claim a skin-like finishBoth claim a blurring effectBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly cooler undertoneRadiant rather than matte finish

    Score details
    Shade match
    68
    Finish & visual result
    63
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: espresso - rich brown skin with pink undertones

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Timeless Hydrating Foundation

    63N Espresso Neutral
    Shade match 65
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Noticeably different swatch colourNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    65
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    84

    Visibly different colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  20. #22 · Sephora Collection

    Best Skin Ever Liquid Foundation

    40N
    Shade match 76
    $24SephoraSephora$25 less (51%)

    Matches: Same neutral undertoneClaims transfer resistanceBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 350 N
    Shade match 63
    $49SephoraSephoraSame price

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    63
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    60

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Essence

    Foundation Stick

    400
    Shade match 71
    $6.99Ulta BeautyUlta Beauty(product price)$42.01 less (86%)

    Matches: Same matte finishNo drying alcohol listed

    Differences: Slightly cooler undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    71
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: very deep with cool undertones

    Medium confidence· Digital match

    View match
  23. Shade match 70
    $46SephoraSephora$3 less (6%)

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    70
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: very rich - neutral

    Medium confidence· Digital match

    View match
  24. Shade match 59
    $55SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    59
    Finish & visual result
    88
    Wear & performance
    49
    Skin suitability
    100

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Charlotte Tilbury

    Airbrush Flawless Foundation

    17 Neutral
    Shade match 58
    $52SephoraSephoraCosts $3 more

    Matches: Same neutral undertoneSame matte finishBoth claim a skin-like finish

    Differences: Noticeably different swatch colourMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    58
    Finish & visual result
    94
    Wear & performance
    48
    Skin suitability
    84

    Visibly different colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · TIRTIR

    Mask Fit Red Cushion

    55N ESPRESSO
    Shade match 60
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    60
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  27. #29 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    10N
    Shade match 57
    $35Ulta BeautyUlta Beauty(product price)$14 less (29%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Noticeably different swatch colourNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    57
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    67

    Visibly different colour · Natural · Light coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Light rather than full coverage · Not marketed for oily skin

    Retailer shade note: deep dark with neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · about-face

    THE PERFORMER Skin-Focused Foundation

    RD3COOL
    Shade match 62
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feelNo drying alcohol listed

    Differences: Noticeably different swatch colourSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    62
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    90

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: rich deepest with cool blue undertones

    Medium confidence· Digital match

    View match
  29. #31 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    RICH 3
    Shade match 86
    $38SephoraSephora$11 less (22%)

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims transfer resistance

    Differences: Radiant rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    36
    Wear & performance
    52
    Skin suitability
    30

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: rich deep with neutral red undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 10N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Slight colour difference
    • Rich deep · Warm undertone

    $36

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Nearest in this range
    • Rich deep · Neutral undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Nearest in this range
    • Rich deep · Neutral undertone

    $34

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Nearest in this range
    • Rich deep · Neutral · neutral pink undertone

    $30

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Nearest in this range
    • Rich deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Espresso 600N, against Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 10N. Every attribute compared, with its share of the score.

ComparedYour shade10NClosest shade matchEspresso 600NScore
Shade match55% of overall93
Colour88#28181b#301c1dVery close colourColour difference 2.6 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 81/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Espresso 600N.

Same or better

  • $12 less
  • Very close colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 64W espresso warm, against Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 10N. Every attribute compared, with its share of the score.

ComparedYour shade10NClosest overall alternative64W espresso warmScore
Shade match55% of overall81
Colour82#28181b#301c1bClose colourColour difference 3.3 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 64W espresso warm.

Same or better

  • $7 less
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • No skin-like finish claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Huda Beauty Easy Blur Natural Airbrush Foundation Espresso 600N

Best price
$37SephoraSephora
$12 less (24%)

Your shade $49 at Sephora

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 64W espresso warm

Best price
$42SephoraSephora
$7 less (14%)

Your shade $49 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.