Beautler.Your beauty butler

Impeccable Blurring Second-Skin Matte Foundation 7N dupes and alternatives Anastasia Beverly Hills

Very deep · Olive · neutral olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Well People Skinforia Serum Foundation 46 Rich Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Anastasia Beverly Hills
7NChange shade
Depth and undertone: Very deep · Olive · neutral olive
Finish and coverage: Matte · Full coverage
The match
Well People
46 Rich Neutral
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
91out of 100
Colour
97
Depth
99
Undertone
70
Best price
$21Ulta BeautyUlta Beauty
$28 less (57%)

Your shade $49 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 094

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Anastasia Beverly Hills
7NChange shade
Depth and undertone: Very deep · Olive · neutral olive
Finish and coverage: Matte · Full coverage
The match
KVD Beauty
Deep 094
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Best price
$42.50Ulta BeautyUlta Beauty
$6.50 less (13%)

Your shade $49 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC65
    Shade match 83
    $39SephoraSephora$10 less (20%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    89
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: dark deep espresso with rich undertones for deep dark skin

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW65
    Shade match 82
    $39SephoraSephora$10 less (20%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed

    Retailer shade note: dark deep rich brown with red undertones for deep dark skin

    High confidence· Digital match

    View match
  3. #5 · Tarte

    Face Tape Full Coverage Foundation

    59W rich warm
    Shade match 78
    $42SephoraSephora$7 less (14%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    High confidence· Digital match

    View match
  4. Shade match 80
    $47SephoraSephora$2 less (4%)

    Matches: Same full coverageBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    85
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: ultra deep with deep-warm undertones

    High confidence· Digital match

    View match
  5. Shade match 88
    $69SephoraSephoraCosts $20 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  6. Shade match 83
    $14.50Ulta BeautyUlta Beauty(product price)$34.50 less (70%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: deep shade

    Medium confidence· Digital match

    View match
  7. Shade match 76
    $53SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Deep with Red Undertones

    High confidence· Digital match

    View match
  8. Shade match 86
    $69SephoraSephoraCosts $20 more

    Matches: Same olive undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: deep with olive undertones

    High confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC65
    Shade match 85
    $46Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    57
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · No skin-like finish claimed

    Retailer shade note: dark deep espresso with rich undertone for deep dark skin

    High confidence· Digital match

    View match
  10. Shade match 79
    $40SephoraSephora$9 less (18%)

    Matches: Same matte finishBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deep warm neutral

    High confidence· Digital match

    View match
  11. Shade match 81
    $69Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    52
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  12. Shade match 72
    $41Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Both claim a skin-like finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    91
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: deep cool

    High confidence· Digital match

    View match
  13. #15 · Essence

    Foundation Stick

    330
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$42.01 less (86%)

    Matches: Very close colourSame matte finishNo drying alcohol listed

    Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Fit Me Matte + Poreless Foundation

    Java 375
    Shade match 80
    $11.99Ulta BeautyUlta Beauty(product price)$37.01 less (76%)

    Matches: Very close colourSame matte finishBoth claim 12-hour wear

    Differences: Slightly cooler undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  15. #17 · Juvia's Place

    I am Magic Powder Foundation

    Angola - Dark 1
    Shade match 76
    $20Ulta BeautyUlta Beauty(product price)$29 less (59%)

    Matches: Same matte finishSame full coverageBoth claim a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Slightly cooler undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  16. #18 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 07
    Shade match 79
    $44SephoraSephora$5 less (10%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly cooler undertoneLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    100

    Close colour · Matte · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: Deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · L.A. Girl

    Pro.Matte Foundation

    Chestnut
    Shade match 77
    $9.49CVSCVS$39.51 less (81%)

    Matches: Same matte finishSame full coverageNo drying alcohol listed

    Differences: Slightly deeperSlightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. #20 · R.E.M. Beauty

    Sweetener Foundation

    deep 8 cn
    Shade match 80
    $35Ulta BeautyUlta Beauty(product price)$14 less (29%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    33

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than olive undertone · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/oily skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    290 N
    Shade match 86
    $24SephoraSephora$25 less (51%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishLight rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    45
    Wear & performance
    89
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Light rather than full coverage · Not marketed for oily skin

    Retailer shade note: deep skin with neutral undertones

    High confidence· Digital match

    View match
  20. #22 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Neutral
    Shade match 79
    $52SephoraSephoraCosts $3 more

    Matches: Both claim a blurring effectBoth claim 16-hour wearBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: deepest with neutral undertones

    High confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC63
    Shade match 77
    $46Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Same full coverageBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    57
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · No skin-like finish claimed

    Retailer shade note: dark deep rich brown with neutral undertone for deep dark skin

    High confidence· Digital match

    View match
  22. #24 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 126 Espresso
    Shade match 77
    $39Ulta BeautyUlta Beauty(product price)$10 less (20%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  23. #25 · Armani Beauty

    Luminous Silk Foundation

    15.8
    Shade match 81
    $69SephoraSephoraCosts $20 more

    Matches: Both claim a blurring effectClaims transfer resistanceBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: very deep, neutral

    High confidence· Digital match

    View match
  24. #26 · J.Cat Beauty

    Aquasurance Compact Foundation

    Espresso
    Shade match 80
    $15.99Ulta BeautyUlta Beauty(product price)$33.01 less (67%)

    Matches: Same full coverageBoth claim a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    59
    Skin suitability
    50

    Colour not compared · Natural · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  25. #27 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    39 Cocoa
    Shade match 80
    $14.97WalmartWalmart$34.03 less (69%)

    Matches: Very close colourSame matte finish

    Differences: Slightly cooler undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  26. Shade match 77
    $42Ulta BeautyUlta Beauty$7 less (14%)

    Matches: Same full coverageBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly lighterNeutral rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    67

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: for deep skin with balanced neutral undertones

    High confidence· Digital match

    View match
  27. #29 · Tarte

    Amazonian Clay Blurring Powder Foundation

    59N Mahogany Neutral
    Shade match 75
    $40SephoraSephora$9 less (18%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    75
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  28. #30 · Essence

    Foundation Stick

    280
    Shade match 81
    $6.99Ulta BeautyUlta Beauty(product price)$42.01 less (86%)

    Matches: Same matte finishNo drying alcohol listed

    Differences: Slightly deeperNeutral rather than olive undertoneMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  29. Shade match 87
    $22Ulta BeautyUlta Beauty(product price)$27 less (55%)

    Matches: Near-identical swatch colourNo drying alcohol listed

    Differences: Slightly cooler undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Buildable rather than full coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 7N (Very deep · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    50 Deep Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 50 Deep Golden

    • Very close colour
    • Very deep · Warm · golden undertone

    $32

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

  3. CoverGirl TruBlend Undercover Concealer

    Deep Golden

    CoverGirl TruBlend Undercover Concealer, shade Deep Golden

    • Very close colour
    • Very deep · Warm · golden undertone

    $12.99

  4. Rare Beauty Liquid Touch Brightening Concealer

    560W

    Rare Beauty Liquid Touch Brightening Concealer, shade 560W

    • Very close colour
    • Very deep · Neutral · neutral golden undertone

    $24

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15.5 Deep

    • Close colour
    • Deep · Neutral · neutral golden undertone

    $36

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Very close colour
    • Very deep · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Skinforia Serum Foundation in 46 Rich Neutral, against Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 7N. Every attribute compared, with its share of the score.

ComparedYour shade7NClosest shade match46 Rich NeutralScore
Shade match55% of overall91
Colour97#6f493c#71493dLooks identicalColour difference 0.9 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70Olive · neutral oliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 46 Rich Neutral.

Same or better

  • $28 less
  • Near-identical swatch colour
  • Buildable rather than full coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Neutral rather than olive undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 094, against Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 7N. Every attribute compared, with its share of the score.

ComparedYour shade7NClosest overall alternativeDeep 094Score
Shade match55% of overall85
Colour89#6f493c#764838Very close colourColour difference 2.5 (0 is identical)
Depth99Very deepDeepCloseDepth difference: 0.8
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone70Olive · neutral oliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 094.

Same or better

  • $6.50 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Neutral rather than olive undertone

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Well People Skinforia Serum Foundation 46 Rich Neutral

Best price
$21Ulta BeautyUlta Beauty
$28 less (57%)

Your shade $49 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 094

Best price
$42.50Ulta BeautyUlta Beauty
$6.50 less (13%)

Your shade $49 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.