Beautler.Your beauty butler

Impeccable Blurring Second-Skin Matte Foundation 9N dupes and alternatives Anastasia Beverly Hills

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 14

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Anastasia Beverly Hills
9NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Milk Makeup
14
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$11 less (22%)

Your shade $49 at Sephora

Closest overall alternative: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPN2 Chestnut

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Anastasia Beverly Hills
9NChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
The match
PÜR
DPN2 Chestnut
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
91
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Match price
$40Ulta BeautyUlta Beauty
$9 less (18%)

Your shade $49 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $40Ulta BeautyUlta Beauty(product price)$9 less (18%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $47SephoraSephora$2 less (4%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    90
    Finish & visual result
    85
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: ultra deep with warm-neutral undertones

    High confidence· Digital match

    View match
  3. Shade match 89
    $40SephoraSephora$9 less (18%)

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    24: Java
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)$35 less (71%)

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: deep rich espresso with neutral undertone

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $55SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: Slightly deeperNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    49
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: D8 - Very rich deep with neutral undertones

    High confidence· Digital match

    View match
  6. Shade match 89
    $40SephoraSephora$9 less (18%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  7. Shade match 93
    $69SephoraSephoraCosts $20 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 91
    $44SephoraSephora$5 less (10%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $40SephoraSephora$9 less (18%)

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Face Tape Full Coverage Foundation

    61H Espresso
    Shade match 78
    $42SephoraSephora$7 less (14%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    High confidence· Digital match

    View match
  11. #13 · Tarte

    Face Tape Full Coverage Foundation

    62W espresso warm
    Shade match 77
    $42SephoraSephora$7 less (14%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    High confidence· Digital match

    View match
  12. Shade match 87
    $14.50Ulta BeautyUlta Beauty(product price)$34.50 less (70%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: deep shade with warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Face Tape Full Coverage Foundation

    61N espresso neutral
    Shade match 77
    $42SephoraSephora$7 less (14%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  14. #16 · TIRTIR

    Mask Fit Red Cushion

    51N FUDGE
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  15. #17 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 87
    $49SephoraSephoraSame price

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: deep rich with neutral undertones

    High confidence· Digital match

    View match
  16. #18 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$25 less (51%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · R.E.M. Beauty

    Sweetener Foundation

    rich 9 n
    Shade match 91
    $35Ulta BeautyUlta Beauty(product price)$14 less (29%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    33

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/oily skin

    Retailer shade note: very rich with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 350 N
    Shade match 87
    $49SephoraSephoraSame price

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: deep rich with neutral undertones

    High confidence· Digital match

    View match
  19. #21 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$41 less (84%)

    Matches: Same neutral undertoneBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Temptu

    Perfect Canvas Foundation

    17N/W Java
    Shade match 90
    $34Ulta BeautyUlta Beauty(product price)$15 less (31%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Slightly deeperNatural matte rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    77
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Natural matte rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: deep shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 320 W
    Shade match 86
    $49SephoraSephoraSame price

    Matches: Very close colourBoth claim a skin-like finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: deep rich with warm undertones

    High confidence· Digital match

    View match
  22. Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$41 less (84%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  23. #25 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    51N Choco Fudge
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$25 less (51%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: a neutral toned, deep shade

    Medium confidence· Digital match

    View match
  24. #26 · Juvia's Place

    I am Magic Powder Foundation

    Zambia - Deep Dark 1
    Shade match 82
    $20Ulta BeautyUlta Beauty$29 less (59%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  25. #27 · R.E.M. Beauty

    Sweetener Foundation

    rich 8 n
    Shade match 88
    $35Ulta BeautyUlta Beauty(product price)$14 less (29%)

    Matches: Same neutral undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than full coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    33

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/oily skin

    Retailer shade note: very rich with neutral, slightly red undertones

    Medium confidence· Digital match

    View match
  26. Shade match 86
    $50SephoraSephoraCosts $1 more

    Matches: Very close colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Extra deep with warm undertones

    High confidence· Digital match

    View match
  27. #29 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Cool Espresso (NC-112)
    Shade match 84
    $58SephoraSephoraCosts $9 more

    Matches: Same neutral undertoneSame matte finishClaims transfer resistance

    Differences: Slightly lighterMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: Rich, neutral cool undertones

    Medium confidence· Digital match

    View match
  28. Shade match 86
    $28SephoraSephora$21 less (43%)

    Matches: Same neutral undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    63
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: coffee - rich brown skin with neutral undertones

    High confidence· Digital match

    View match
  29. Shade match 81
    $14.50Ulta BeautyUlta Beauty(product price)$34.50 less (70%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: dark shade with cool undertones

    Medium confidence· Digital match

    View match
  30. #32 · Tower 28 Beauty

    SunnyDays Skin Tint

    70 Venice
    Shade match 97
    $32SephoraSephora$17 less (35%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    28

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  31. #33 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    15
    Shade match 97
    $39SephoraSephora$10 less (20%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    33
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: DEEP WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 9N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  2. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17 Deep

    • Close colour
    • Rich deep · Neutral undertone

    $36

  5. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral

    • Close colour
    • Rich deep · Neutral undertone

    $32

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Close colour
    • Rich deep · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 14, against Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 9N. Every attribute compared, with its share of the score.

ComparedYour shade9NClosest shade match14Score
Shade match55% of overall98
Colour98#4c3028#4e3229Looks identicalColour difference 0.8 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.2
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall30
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 78/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 14.

Same or better

  • $11 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPN2 Chestnut, against Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 9N. Every attribute compared, with its share of the score.

ComparedYour shade9NClosest overall alternativeDPN2 ChestnutScore
Shade match55% of overall94
Colour92#4c3028#533229Very close colourColour difference 2.1 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.2
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPN2 Chestnut.

Same or better

  • $9 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim a skin-like finish
  • Claims transfer resistance
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • No blurring effect claimed
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 14

Best price
$38SephoraSephora
$11 less (22%)

Your shade $49 at Sephora

Closest overall alternative

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPN2 Chestnut

Match price
$40Ulta BeautyUlta Beauty
$9 less (18%)

Your shade $49 at Sephora · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.