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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 004 dupes and alternatives Basma

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Estée Lauder Double Wear Stay-in-Place Foundation 8C1 Rich Java

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
004Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Full coverage
The match
Estée Lauder
8C1 Rich Java
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
Shade match
95out of 100
Colour
92
Depth
96
Undertone
100
Best price
$52SephoraSephora
Costs $12 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Well People Skinforia Serum Foundation 42 Deep Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
004Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Full coverage
The match
Well People
42 Deep Cool
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
93
Wear (Wear & performance)
85
Skin (Skin suitability)
90
Best price
$21Ulta BeautyUlta Beauty
$19 less (48%)

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · about-face

    THE PERFORMER Skin-Focused Foundation

    D2COOL
    Shade match 78
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim colour stability

    Retailer shade note: deep with cool red undertones

    Medium confidence· Digital match

    View match
  2. #4 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 8 - ACHT
    Shade match 87
    $26$52Ulta BeautyUlta Beauty$14 less (35%)

    Matches: Same cool undertoneSame full coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    74
    Skin suitability
    50

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim colour stability

    Retailer shade note: Deep/Dark with Red Undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    430 Deep Cool
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Same cool undertoneBoth claim a skin-like finishClaims transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    75
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Cool Espresso
    Shade match 89
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    29.5N
    Shade match 78
    $48SephoraSephoraCosts $8 more

    Matches: Same natural finishBoth claim long-wearingBoth claim colour stability

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: dark deep with neutral undertone

    High confidence· Digital match

    View match
  6. Shade match 81
    $42.50Ulta BeautyUlta BeautyCosts $2.50 more

    Matches: Similar undertone (neutral vs cool)Same full coverageBoth claim a skin-like finish

    Differences: Slightly lighterMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim colour stability

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 84
    $54SephoraSephoraCosts $14 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: deep with cool undertones

    High confidence· Digital match

    View match
  8. #10 · ILIA

    True Skin Serum Foundation

    Macquarie SF13
    Shade match 71
    $56SephoraSephoraCosts $16 more

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than full coverage

    Score details
    Shade match
    71
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: extra deep with neutral undertones

    High confidence· Digital match

    View match
  9. Shade match 89
    $17.99$44SephoraSephora$22.01 less (55%)

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    85
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal/dry/oily skin

    Retailer shade note: dark deep, rosy undertones

    Medium confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Best Skin Ever Liquid Foundation

    35P
    Shade match 77
    $24SephoraSephora$16 less (40%)

    Matches: Same cool undertoneSame natural finishBoth claim long-wearing

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: deep with pink undertones

    High confidence· Digital match

    View match
  11. Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  12. #14 · Palladio Beauty

    Build + Blend Foundation Stick

    Mocha
    Shade match 68
    $14.99Ulta BeautyUlta Beauty$25.01 less (63%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly deeperMedium rather than full coverage

    Score details
    Shade match
    68
    Finish & visual result
    88
    Wear & performance
    85
    Skin suitability
    50

    Slight colour difference · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  13. #15 · Maybelline

    Lifter Stix Multi-Use Face Stick

    80
    Shade match 84
    $12.99Ulta BeautyUlta Beauty(product price)$27.01 less (68%)

    Matches: Same cool undertoneSame natural finishClaims not settling into lines

    Differences: Slightly deeperNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Close colour · Natural finish

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: cool very deep

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Cushion Foundation

    410 Cool
    Shade match 78
    $19.99Ulta BeautyUlta Beauty(product price)$20.01 less (50%)

    Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    84

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · Does not claim colour stability

    High confidence· Digital match

    View match
  15. Shade match 79
    $50SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    28

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    High confidence· Digital match

    View match
  16. #18 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 36
    Shade match 77
    $46.90Ulta BeautyUlta Beauty(product price)Costs $6.90 more

    Matches: Claims a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Matte rather than natural finishBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    58
    Wear & performance
    85
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. #19 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Neutral 1
    Shade match 72
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same full coverageBoth claim long-wearingClaims transfer resistance

    Differences: Slightly lighterNeutral rather than cool undertoneRadiant rather than natural finish

    Score details
    Shade match
    72
    Finish & visual result
    68
    Wear & performance
    85
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: very deep with neutral to red undertone for very rich skin

    Medium confidence· Digital match

    View match
  18. #20 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Deep 20N
    Shade match 65
    $42SephoraSephoraCosts $2 more

    Matches: Same natural finishSame full coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: Deep with Warm Neutral Undertones

    Medium confidence· Digital match

    View match
  19. #21 · ILIA

    True Skin Serum Foundation

    Flores SF13.5
    Shade match 62
    $56SephoraSephoraCosts $16 more

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    62
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: extra deep with golden undertones

    High confidence· Digital match

    View match
  20. Shade match 74
    $54SephoraSephoraCosts $14 more

    Matches: Same natural finishClaims a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    67
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  21. #23 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Espresso
    Shade match 78
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Similar undertone (neutral vs cool)Same full coverageBoth claim long-wearing

    Differences: Slightly lighterMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  22. Shade match 78
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    78
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  23. #25 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 10
    Shade match 74
    $38Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Similar undertone (neutral vs cool)Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Light-medium rather than full coverageNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    55
    Skin suitability
    84

    Slight colour difference · Light-medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light-medium rather than full coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    450 Rich Cool
    Shade match 74
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Same cool undertoneBoth claim a skin-like finishClaims transfer resistance

    Differences: Noticeably different swatch colourSlightly deeperMatte rather than natural finish

    Score details
    Shade match
    74
    Finish & visual result
    75
    Wear & performance
    58
    Skin suitability
    84

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW44
    Shade match 76
    $39SephoraSephora$1 less (3%)

    Matches: Same cool undertoneSame full coverageClaims transfer resistance

    Differences: Slightly lighterMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    68
    Wear & performance
    67
    Skin suitability
    67

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: very deep with red undertones

    High confidence· Digital match

    View match
  26. Shade match 73
    $58SephoraSephoraCosts $18 more

    Matches: Same natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    100

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 77
    $53SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame natural finishClaims transfer resistance

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    28

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep with cool red undertones

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 004 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Slight colour difference
    • Very deep · Cool · rosy undertone

    $36

  4. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Slight colour difference
    • Very deep · Cool undertone

    $32

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Slight colour difference
    • Very deep · Cool undertone

    $35

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Slight colour difference
    • Very deep · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place Foundation in 8C1 Rich Java, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 004. Every attribute compared, with its share of the score.

ComparedYour shade004Closest shade match8C1 Rich JavaScore
Shade match55% of overall95
Colour92#7d382d#863a2eVery close colourColour difference 2.0 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.7
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyDry, combination, oilyBoth marketed for dry/​oily skin
Overall match 80/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Foundation in 8C1 Rich Java.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim colour stability
  • Not marketed for normal skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth oil-based; silicone high vs high

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 42 Deep Cool, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 004. Every attribute compared, with its share of the score.

ComparedYour shade004Closest overall alternative42 Deep CoolScore
Shade match55% of overall82
Colour71#7d382d#7a4638Close colourColour difference 4.8 (0 is identical)
Depth91Very deepDeepCloseDepth difference: 4.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, oilyCombination, dry, normal, oilyBoth marketed for normal/​dry/​oily skin
Overall match 85/100Shade match 82/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 42 Deep Cool.

Same or better

  • $19 less
  • Same cool undertone
  • Same natural finish
  • Buildable rather than full coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Does not claim colour stability

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place Foundation 8C1 Rich Java

Best price
$52SephoraSephora
Costs $12 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Well People Skinforia Serum Foundation 42 Deep Cool

Best price
$21Ulta BeautyUlta Beauty
$19 less (48%)

Your shade $40 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.