The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 30 dupes and alternatives Basma
4.5 (686)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$17.99Ulta Beauty(product price)$22.01 less (55%)4.2 (5,328)
Matches: Very close colour· Same full coverage· Both claim a skin-like finish
Differences: Slightly deeper· Neutral rather than cool undertone· Radiant rather than natural finish
Score details
Shade match
81
Finish & visual result
82
Wear & performance
70
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same cool undertone· Claims transfer resistance
Differences: Matte rather than natural finish· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: medium with cool rosy-peach undertones
Matches: Same natural finish· Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
81
Finish & visual result
79
Wear & performance
74
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin
Matches: Same cool undertone· Same full coverage· Claims a blurring effect
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
64
Wear & performance
58
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with cool, pink or rosy undertones
Matches: Both claim a skin-like finish· Both claim long-wearing· Both claim a lightweight feel
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
77
Finish & visual result
75
Wear & performance
85
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: medium complexion with neutral peach undertone
Matches: Very close colour· Same cool undertone· Claims not settling into lines
Differences: Radiant rather than natural finish· Light rather than full coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
47
Wear & performance
51
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Contains listed fragrance
Matches: Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Light rather than full coverage· No long-wear claim
Score details
Shade match
81
Finish & visual result
72
Wear & performance
40
Skin suitability
84
Close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than full coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Matches: Same cool undertone· Same full coverage· Claims a blurring effect
Differences: Matte rather than natural finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
88
Finish & visual result
64
Wear & performance
40
Skin suitability
30
Close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/dry skin
Matches: Same natural finish· Claims a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Slightly warmer undertone· Medium rather than full coverage
Score details
Shade match
69
Finish & visual result
67
Wear & performance
85
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol
Differences: Radiant rather than natural finish· Light rather than full coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
47
Wear & performance
40
Skin suitability
84
Close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Both claim a lightweight feel· Adds SPF 18
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Light rather than full coverage
Score details
Shade match
84
Finish & visual result
40
Wear & performance
55
Skin suitability
67
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily skin
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Light rather than full coverage
Score details
Shade match
82
Finish & visual result
47
Wear & performance
40
Skin suitability
84
Close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 30 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Natasha Denona HY-GLAM Powder Foundation in R5, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 30. Every attribute compared, with its share of the score.
ComparedYour shade30Closest shade matchR5How they compareScore
Shade match55% of overall97
Colour60%95#efb49c#f2b199Looks identicalColour difference 1.4 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, dry, oilyCombinationMarketed for different skin types
Overall match 79/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 16 Light Neutral, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 30. Every attribute compared, with its share of the score.
ComparedYour shade30Closest overall alternative16 Light NeutralHow they compareScore
Shade match55% of overall80
Colour60%—not comparable#efb49cNo swatchNot comparedNo swatch colour on one side
Depth15%98LightLightSameDepth difference: 1.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 80/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Target$10 less (25%)
Sephora
