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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 28 dupes and alternatives Basma

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free25No drying alcohol22Vegan5Cruelty-free8Oil-free1With SPF3Mineral6

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Only showing matches without talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: NYX Professional Makeup Bare With Me Blur Tint Foundation 06: Soft Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
28Change shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Full coverage
The match
NYX Professional Makeup
06: Soft Beige
Depth and undertone: Light medium · Warm
Finish and coverage: Matte · Medium coverage
Shade match
88out of 100
Colour
83
Depth
90
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$26 less (65%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Well People Skinforia Serum Foundation 16 Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
28Change shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Full coverage
The match
Well People
16 Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
93
Wear (Wear & performance)
85
Skin (Skin suitability)
90
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$10 less (25%)

Your shade $40 at Sephora

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$10 less (25%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim colour stability

    Low confidence· Digital match

    View match
  2. #4 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    130
    Shade match 82
    $17.99Ulta BeautyUlta Beauty(product price)$22.01 less (55%)

    Matches: Very close colourSame full coverageBoth claim a skin-like finish

    Differences: Slightly deeperNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Ginkgo 5.00 N
    Shade match 76
    $48SephoraSephoraCosts $8 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    76
    Finish & visual result
    85
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    210 Light Medium
    Shade match 84
    $52SephoraSephoraCosts $12 more

    Matches: Same warm undertoneSame natural finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Praline 4N
    Shade match 79
    $36SephoraSephora$4 less (10%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: medium - neutral

    Medium confidence· Digital match

    View match
  6. #8 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Soft Beige
    Shade match 77
    $3.89$5.99Ulta BeautyUlta Beauty$36.11 less (90%)

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  7. #9 · Doll 10

    Peptide Bounce Flexible Foundation

    Tan
    Shade match 85
    $44Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly deeperOlive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: Medium-tan with warm olive undertones

    Medium confidence· Digital match

    View match
  8. #10 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 65
    $30TargetTarget$10 less (25%)

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    65
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · Does not claim colour stability

    Low confidence· Digital match

    View match
  9. #11 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    129
    Shade match 74
    $12.59$17.99Ulta BeautyUlta Beauty$27.41 less (69%)

    Matches: Same full coverageBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    74
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Fit Me Matte + Poreless Foundation

    Light Honey 242
    Shade match 87
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Same warm undertoneBoth claim a lightweight feel

    Differences: Matte rather than natural finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    67

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    102 Shell Beige
    Shade match 82
    $14.99Ulta BeautyUlta Beauty(product price)$25.01 less (63%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  13. #15 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Medium Cool
    Shade match 65
    $39SephoraSephora$1 less (3%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperSlightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    65
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium with pink undertones

    Medium confidence· Digital match

    View match
  14. #16 · CoverGirl

    Simply Ageless Skin Perfector Essence Foundation

    Light Medium
    Shade match 77
    $21.49Ulta BeautyUlta Beauty$18.51 less (46%)

    Matches: Same natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than full coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. #17 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3C1 Dusk
    Shade match 78
    $52SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: medium with cool rosy-peach undertones

    Medium confidence· Digital match

    View match
  16. #18 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    17 Light Medium Cool
    Shade match 70
    $38SephoraSephora$2 less (5%)

    Matches: Both claim a skin-like finishClaims a blurring effectClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    70
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    56

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  17. #19 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    22 Medium Cool
    Shade match 69
    $38SephoraSephora$2 less (5%)

    Matches: Both claim a skin-like finishClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    69
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    56

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  18. #20 · Natasha Denona

    HY-GLAM Powder Foundation

    R5
    Shade match 79
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry/oily skin

    Retailer shade note: medium rosy

    Medium confidence· Digital match

    View match
  19. #21 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    320C
    Shade match 70
    $53SephoraSephoraCosts $13 more

    Matches: Same full coverageBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    70
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Medium with Rosy Undertones

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Cool 3
    Shade match 71
    $49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same natural finishClaims not settling into linesBoth claim colour stability

    Differences: Slightly cooler undertoneLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    71
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than full coverage · No skin-like finish claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  21. #23 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3N1 Ivory Beige
    Shade match 72
    $52SephoraSephoraCosts $12 more

    Matches: Claims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    72
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3C2 Pebble
    Shade match 71
    $52SephoraSephoraCosts $12 more

    Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    71
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: medium with cool rosy undertones

    Medium confidence· Digital match

    View match
  23. #25 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Medium
    Shade match 67
    $45Ulta BeautyUlta BeautyCosts $5 more

    Matches: Both claim a skin-like finishClaims a blurring effectClaims not settling into lines

    Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    67
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: true medium with pink undertones

    Medium confidence· Digital match

    View match
  24. #26 · Tarte

    Face Tape Full Coverage Foundation

    35B Medium Beige
    Shade match 69
    $42SephoraSephoraCosts $2 more

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    69
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW25
    Shade match 65
    $39SephoraSephora$1 less (3%)

    Matches: Same full coverageClaims a blurring effectClaims not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    65
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 28 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    250

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 250

    • Close colour
    • Light · Warm · peach undertone

    $30

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Very close colour
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. NARS Radiant Creamy Concealer

    Macadamia

    NARS Radiant Creamy Concealer, shade Macadamia

    • Slight colour difference
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Slight colour difference
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Fit Me Natural Finish Concealer

    035 Deep

    Maybelline Fit Me Natural Finish Concealer, shade 035 Deep

    • Close colour
    • Light medium

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Bare With Me Blur Tint Foundation in 06: Soft Beige, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 28. Every attribute compared, with its share of the score.

ComparedYour shade28Closest shade match06: Soft BeigeScore
Shade match55% of overall88
Colour83#f5af94#e9a888Close colourColour difference 3.2 (0 is identical)
Depth90LightLight mediumCloseDepth difference: 4.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyCombination, normal, oilyBoth marketed for normal/​oily skin
Overall match 73/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Blur Tint Foundation in 06: Soft Beige.

Same or better

  • $26 less
  • Same warm undertone
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Matte finish instead of natural
  • Medium rather than full coverage
  • No skin-like finish claimed
  • Does not claim colour stability
  • Not marketed for dry skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 16 Light Neutral, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 28. Every attribute compared, with its share of the score.

ComparedYour shade28Closest overall alternative16 Light NeutralScore
Shade match55% of overall80
Colournot comparable#f5af94No swatchNot comparedNo swatch colour on one side
Depth96LightLightSameDepth difference: 2.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, oilyCombination, dry, normal, oilyBoth marketed for normal/​dry/​oily skin
Overall match 85/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 16 Light Neutral.

Same or better

  • $10 less
  • Same natural finish
  • Buildable rather than full coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Does not claim colour stability

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

NYX Professional Makeup Bare With Me Blur Tint Foundation 06: Soft Beige

Match price
$14Ulta BeautyUlta Beauty
$26 less (65%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Well People Skinforia Serum Foundation 16 Light Neutral

Best price
$30TargetTarget
$10 less (25%)

Your shade $40 at Sephora

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.