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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 26 dupes and alternatives Basma

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free25No drying alcohol22Vegan5Cruelty-free9Oil-free1With SPF4Mineral6

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27 of 30

Only showing matches without talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Light Honey 242

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
26Change shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Full coverage
The match
Maybelline
Light Honey 242
Depth and undertone: Light medium · Warm
Finish and coverage: Matte · Medium coverage
Shade match
88out of 100
Colour
82
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$28.01 less (70%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Well People Skinforia Serum Foundation 16 Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
26Change shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Full coverage
The match
Well People
16 Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
93
Wear (Wear & performance)
85
Skin (Skin suitability)
90
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$10 less (25%)

Your shade $40 at Sephora

TargetView at Target

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$10 less (25%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim colour stability

    Low confidence· Digital match

    View match
  2. #4 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Ginkgo 5.00 N
    Shade match 79
    $48SephoraSephoraCosts $8 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    85
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    130
    Shade match 79
    $17.99Ulta BeautyUlta Beauty(product price)$22.01 less (55%)

    Matches: Same full coverageBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    84

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    210 Light Medium
    Shade match 82
    $52SephoraSephoraCosts $12 more

    Matches: Same warm undertoneSame natural finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Soft Beige
    Shade match 80
    $3.89$5.99Ulta BeautyUlta Beauty$36.11 less (90%)

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. #8 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Praline 4N
    Shade match 77
    $36SephoraSephora$4 less (10%)

    Matches: Both claim a skin-like finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: medium - neutral

    Medium confidence· Digital match

    View match
  7. #9 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 62
    $30TargetTarget$10 less (25%)

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    62
    Finish & visual result
    93
    Wear & performance
    85
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Buildable rather than full coverage · Does not claim colour stability

    Low confidence· Digital match

    View match
  8. #10 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same full coverageClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  9. #11 · Doll 10

    Peptide Bounce Flexible Foundation

    Tan
    Shade match 81
    $44Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly deeperOlive rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: Medium-tan with warm olive undertones

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    102 Shell Beige
    Shade match 80
    $14.99Ulta BeautyUlta Beauty(product price)$25.01 less (63%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  11. #13 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    06: Soft Beige
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Same warm undertoneClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    52
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: medium beige with a warm undertone

    Medium confidence· Digital match

    View match
  12. #14 · CoverGirl

    Simply Ageless Skin Perfector Essence Foundation

    Light Medium
    Shade match 79
    $21.49Ulta BeautyUlta Beauty$18.51 less (46%)

    Matches: Same natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    79
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than full coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #15 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    17 Light Medium Cool
    Shade match 73
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  14. #16 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3C1 Dusk
    Shade match 79
    $52SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: medium with cool rosy-peach undertones

    Medium confidence· Digital match

    View match
  15. #17 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Medium Cool
    Shade match 64
    $39SephoraSephora$1 less (3%)

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperSlightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    64
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium with pink undertones

    Medium confidence· Digital match

    View match
  16. #18 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    320C
    Shade match 73
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame full coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    73
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Medium with Rosy Undertones

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    101 Classic Ivory
    Shade match 74
    $14.99Ulta BeautyUlta Beauty(product price)$25.01 less (63%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly lighterMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  18. #20 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    22 Medium Cool
    Shade match 68
    $38SephoraSephora$2 less (5%)

    Matches: Both claim a skin-like finishClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    68
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    56

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  19. #21 · Natasha Denona

    HY-GLAM Powder Foundation

    R5
    Shade match 77
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry/oily skin

    Retailer shade note: medium rosy

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Cool 3
    Shade match 72
    $49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same natural finishClaims not settling into linesBoth claim colour stability

    Differences: Slightly cooler undertoneLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    72
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than full coverage · No skin-like finish claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  21. #23 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Light Medium
    Shade match 78
    $39Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Same full coverageClaims a blurring effectAdds SPF 40

    Differences: Slightly lighterNeutral rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    78
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    30

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  22. #24 · Tarte

    Face Tape Full Coverage Foundation

    35B Medium Beige
    Shade match 69
    $42SephoraSephoraCosts $2 more

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    69
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  23. #25 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    PR6
    Shade match 75
    $52SephoraSephoraCosts $12 more

    Matches: Claims a blurring effectClaims not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneRadiant rather than natural finish

    Score details
    Shade match
    75
    Finish & visual result
    52
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  24. #26 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    3C3 Sandbar
    Shade match 67
    $52SephoraSephoraCosts $12 more

    Matches: Claims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    67
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: medium with cool rosy-beige undertones

    Medium confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW25
    Shade match 63
    $39SephoraSephora$1 less (3%)

    Matches: Same full coverageClaims a blurring effectClaims not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    63
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 26 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    250

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 250

    • Close colour
    • Light · Warm · peach undertone

    $30

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Very close colour
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Close colour
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. NARS Radiant Creamy Concealer

    Sucre D'orge

    NARS Radiant Creamy Concealer, shade Sucre D'orge

    • Slight colour difference
    • Light · Warm · peach undertone

    $36

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Close colour
    • Light · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Light Honey 242, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 26. Every attribute compared, with its share of the score.

ComparedYour shade26Closest shade matchLight Honey 242Score
Shade match55% of overall88
Colour82#f8b194#eead89Close colourColour difference 3.4 (0 is identical)
Depth95LightLight mediumCloseDepth difference: 3.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, dry, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 76/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Light Honey 242.

Same or better

  • $28.01 less
  • Same warm undertone
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Medium rather than full coverage
  • No skin-like finish claimed
  • Does not claim colour stability
  • Not marketed for dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 16 Light Neutral, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 26. Every attribute compared, with its share of the score.

ComparedYour shade26Closest overall alternative16 Light NeutralScore
Shade match55% of overall80
Colournot comparable#f8b194No swatchNot comparedNo swatch colour on one side
Depth98LightLightSameDepth difference: 1.4
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, oilyCombination, dry, normal, oilyBoth marketed for normal/​dry/​oily skin
Overall match 85/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 16 Light Neutral.

Same or better

  • $10 less
  • Same natural finish
  • Buildable rather than full coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Does not claim colour stability

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Light Honey 242

Match price
$11.99Ulta BeautyUlta Beauty
$28.01 less (70%)

Your shade $40 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Well People Skinforia Serum Foundation 16 Light Neutral

Best price
$30TargetTarget
$10 less (25%)

Your shade $40 at Sephora

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.