The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 035 dupes and alternatives Basma
4.5 (686)·Light · Olive · neutral olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Slightly lighter· Neutral rather than olive undertone· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
86
Wear & performance
70
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light with neutral undertones
Matches: Near-identical swatch colour· Same natural finish· Same full coverage
Differences: Slightly cooler undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
83
Finish & visual result
86
Wear & performance
70
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same natural finish· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
55
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability
Differences: Slightly cooler undertone · Natural matte rather than natural finish · Buildable rather than full coverage · Does not claim colour stability
Retailer shade note: fair-to-light shade with cool undertones
Matches: Very close colour· Same full coverage· Both claim a skin-like finish
Differences: Neutral rather than olive undertone· Matte rather than natural finish· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
76
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
$15.99Ulta Beauty(product price)$24.01 less (60%)4.5 (1,466)
Matches: Near-identical swatch colour· Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· Buildable rather than full coverage
Score details
Shade match
90
Finish & visual result
61
Wear & performance
63
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same full coverage· Both claim a skin-like finish
Differences: Slightly warmer undertone· Matte rather than natural finish· Does not claim colour stability
Score details
Shade match
87
Finish & visual result
76
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· Buildable rather than full coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
63
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: fair skin tones with neutral undertones
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Neutral rather than olive undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
85
Finish & visual result
79
Wear & performance
55
Skin suitability
33
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for dry/oily skin
Retailer shade note: Fair with balanced neutral undertones
Matches: Near-identical swatch colour· Both claim a lightweight feel· Adds SPF 18
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· Light rather than full coverage
Score details
Shade match
90
Finish & visual result
40
Wear & performance
55
Skin suitability
67
Looks identical · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Light rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily skin
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 035 (Light · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NYX Professional Makeup Bare With Me Blur Tint Foundation in 04: Light Neutral, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 035. Every attribute compared, with its share of the score.
ComparedYour shade035Closest shade match04: Light NeutralHow they compareScore
Shade match55% of overall91
Colour60%99#e8b59c#e8b69dLooks identicalColour difference 0.3 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.4
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity30%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyCombination, normal, oilyBoth marketed for normal/oily skin
Overall match 74/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
about-face THE PERFORMER Skin-Focused Foundation in LM1COOL, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 035. Every attribute compared, with its share of the score.
ComparedYour shade035Closest overall alternativeLM1COOLHow they compareScore
Shade match55% of overall84
Colour60%98#e8b59c#e8b59aLooks identicalColour difference 0.7 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.0
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Overall match 87/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Target$10 less (25%)
Sephora
